Epic Conversions

The Art of Purposefully Unscalable Entrepreneurship


Purposefully unscalable…

It was family movie night at my house last night, and what were we watching?

On The Beach.  It’s from 1959 and it’s black and white.  I suppose you could call it science fiction?

The movie is about the months after War World 3.    Australia is the only place on the planet that hasn’t been consumed by this “radiation cloud” from all the atomic bombs that have been set off.

The problem is, wind currents are carrying the radiation clouds toward Australia and their days are supposedly numbered.  

So basically people are just going around, getting drunk, living their lives, trying not to talk about the fact that they are all going to be dead in about 6 months.

It’s an interesting movie, and I’ll say I enjoyed it.  However, the ending was horrible.  Everybody is pretty much assumed to have…



So in the end, everybody bites the bullet.  

Wow, thanks On The Beach!  Appreciate that dose of reality, lol.

And don’t get me wrong.  I get it.  It was made in 1959 and it’s a cautionary tale.  Don’t build and use weapons of mass destruction.

However, let me give you the flipside of this movie. 

Why it’s completely wrong, and how you can use it in your online business.

Exhibit A) This movie has a giant problem.  It assumes that humans accept their fate to die. 

I happen to know that we are pretty much the most resilient creature on the planet, mentally.

In the case of this “radiation cloud,” it would have only penetrated a couple inches into the soil.  That means…

…and I’m no nuclear scientist here but…

…I’m pretty sure they all would have been digging an underground facility for everyone to live in and ride out the 5 to 10 years of radiation poisoning on the surface.

It’s a fact.  And in reality the scientists and the military would have known that.  They would have been taking action on this thing.  It would have been the main focus.

Essentially the movie is unrealistically fatalistic.  

[Fatalistic = believing that people cannot change the way events will happen and that events, especially bad ones, cannot be avoided]

Yes.  That.  A definition for you and me, because it’s damn early to be breaking out shiny $3 words like that, lol.

This movie is a cautionary tale, but I believe when you move into the realm of absurdity, you take away from your good natured intention of scaring people into not liking weapons of mass destruction.

People didn’t know that they could dig underground in 1959?  

I’m pretty sure they did.  

If you consider that in 1955 the Federal Civil Defense Administration instructed U.S. citizens to start constructing fallout shelters. So…


Anyways, why does that matter?  Who cares about this dumb movie?

Well, I’ll tell you.

The thing is “On The Beach” is a fascinating movie.  

It’s interesting to watch Ava Gardner, Fred Astaire, and Gregory Peck run around and have a good time with each other…waxing poetic about the end of days.

There’s a lot of that in online business as well.  Marketers telling you all kinds of things that “sound good.”  Or PLR sellers trying to peddle their “A.I. written wares.”  Offering you 5 gazillion articles for 5 buckaroonies! 

(yeah it redlined me and yeah I had to add “buckaroonies” to the dictionary.  Because I still drive the writing bus around here.  Not spellchecker!)

But in reality, a lot of it is ridiculous.

The fact of the matter is, many of these marketers and PLR sellers are a lot like that movie…

…in love with an idea.  No matter how much that idea might be completely wrong.

Take the PLR sellers for example.  They are in love with the idea of having A.I. triple their output and triple their income with only a fraction of the work.

In reality they are dumping a bunch of unusable garbage on the customers.  So they are hurting the very people they are supposed to be helping.  They’ve lost the plot.

It’s no different than On The Beach completely overlooking the fact that in reality everyone would have found ways to live underground to avoid the radiation cloud.  That’s how they would have spent those 6 months.

It’s not a lot of time, but you’d be surprised what a person can do when their life depends on it.

As far as my Newsletter Club is concerned?  I write PLR newsletters myself.  I don’t use artificial intelligence to write them.  Written by humans for use by humans.  The reason?

I’m one of one.  That’s why they work.  I’m not concerned with being lazy.  I like to write.  

Not everything needs to be scaled.  Sometimes when you try to scale something so much, it loses its identity.  That’s how I see it.

Anyways, just some thoughts on a movie this morning.

In other news, I am wrapping up the sales letter today for Epic Conversions first ever print book release:

Thirteen Obstacles.

I’m excited to get this one out to you guys.  I have a goal to publish 6 of these this year, and this will be the first of those.  More on that in the coming days.


Ultimately, fatalism will get you nowhere.  

Pessimism will get you nowhere.  

Standing for nothing will get you nowhere.  

Feeling like everything you do has to be scaled to infinity and beyond (yeah quoting Buzz Lightyear now lol…)

…will get you frustrated real quick.

Not everything was meant to be scaled.  

Not everything needs to be scaled.  Some things were meant to serve a small group of people, and it is what it is.

That’s how I see my Newsletter Club.  I am good for about 1 or 2 PLR newsletters a month that meet my quality standards, and I’m perfectly fine with that.

Anyways…I’m rambling.  If you’ve been here any length of time, your used to it.  My rambling ways, lol!

It’s Thursday.  Keep your head high, your heart strong, and your intentions pure.  Rock on!


P.S.  Na just kidding.  Have a great day!

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