I came up with an idea for my product. A concept if you will. In my niche, there is a company called clickfunnels which is very popular among marketers. They have a lot of brand awareness and they have a strong affiliate program which drives that awareness.
The problem with clickfunnels? It’s fairly expensive as far as monthly expense is concerned. At $99 a month, All the newbies know about them because of their great brand awareness but none of the newbies can really afford clickfunnels from a business standpoint because they have no idea what they are doing yet. If they can afford it it’s because they are spending out of pocket which is not conducive for a great business.
SO I decided I would target this “can’t afford clickfunnels” demographic who knew the power of a funnel (thanks clickfunnels) but couldn’t afford that all in one solution. I wanted to show them how to build an entire functioning sales funnel that would make them money. And I wanted to show them how to set it all up for free.
I decided I would make the product video because I can produce the videos quickly. Much quicker than writing and people perceive the video presentation as having a higher value than a special report.
I’m just wondering if your sick of being hustled yet?
See that’s all I ever hear about when I connect with people on facebook.
They are sick of having to buy all these upsells, and they hate getting lost in these giant sales funnels…
Those giant sales funnels account for over half those marketers revenue.
And the only way to get those marketers to stop upselling you and giving you garbage on the front end is by showing them that you can handle another way.
See I’ve been saying to everybody that my new product Affiliate Command 2017 is “customer-centric.”
But you know that’s really just a nice way of saying…
Why am I doing this?
Well have you ever gotten really angry about something and then just wrote an email to somebody you hated…but you didn’t send it? Instead you gave yourself 24 hours..you know…24 hour rule, then you deleted it and went about your merry way.
Everything is cool.
Well…this blog post is like that letter…
Here are 10 reasons you should never launch another IM product again:
It’s a violent scene. An intense scene. It says something. It says revenge is coming. It says none of you will escape me.
A whole jolly club with jolly pirate nicknames!
That’s what the black hat forum scene reminds me of.
I’m not going to name any one place in particular because I don’t want to increase their legend or give them more power than they deserve. SO who are they?
For those of you that don’t know, there is a certain element of the IM scene that will get a hold of your hard work, the thing you put your livelihood on. The thing you stayed up all those nights trying to build…they will get a hold of your products and they will let it rip…
The black hat forums are where they go to share it. Share it with the poor hopeless fools at the bottom who haven’t figured out that they have to take chances and spend money to make things happen. Share it with the IM Purgatory bound information junkies who “just want to know what’s in the box.”
I’m not mad at the people they are sharing the information with. After all…they are handicapped by mental blocks that they haven’t overcome yet. I get that. I’m not mad at them. I do feel sorry for them, but I’m not mad.
The jolly pirates on the other hand…well…
“Vengeance is mine said the Lord…”
But those Jolly blackhat pirates test me.
The Adolescent Narcissist
This guy is like 13 years old and he can’t make friends at school so he has figured out how to be good at stealing IM products. He fancies himself a “hacker” and takes joy in fools on the “blackhat forums” thanking him and up voting his “rep” points.
He doesn’t understand the damage he is doing to the vendor because he doesn’t know what it is to support a family. He doesn’t get having his back against a wall to pay a mortgage or make sure your kids get Christmas. He’s just a stupid fucking kid who’s parents probably use the computer as a babysitter.
Good luck with that.
Honestly, he is the least dangerous. On some level I feel bad for him. He’s learning the game all wrong. He’s got a lot of work to do to figure it out.
The Joy Rider
Similar to the Adolescent Narcissist this guy wanted to see what was in the box. No intention of ever using the product, he got himself a review copy and now he wants to get those extra props for sharing because he figures…all the other monkeys want to see what’s in the box too! He’s encouraged by the comments and the “rep” points too.
He’s thinks he’s a hunter. Looking for the next “cool” product to get a review copy of. You’re only as good as your last share right?
Shame on this guy. He’s a grown man. He’s a fool but still…a grown man. That being said though…you have to feel pity for the guy. He’s going nowhere fast. It’s just a hobby.
He should know he’s wrecking people. He should know he’s taking food out of the mouths of the vendors kids. He should but he doesn’t. He’s a fool. I’d like to punch him in the face if I was being honest with you. Just to wake him up, ya know?
The Jason Bourne
The Bourne is the worst of all the Pirates.
Named after a fictional CIA agent who was a sleeper assassin, The Bourne is a shark.
The Bourne knows the game. He probably knows it better than the poor fool he’s ripping off. He might even be a JV partner or a fellow trusted affiliate. He has an agenda.
The Bourne wants to wreck your launch. He doesn’t care about the “rep” or the influence in the blackhat forum. He wants…to wreck… your launch.
Maybe he is launching on the same day and he wants to eliminate competition.
Maybe he just wants to “destroy something beautiful.”
Maybe he just wants to “watch the world burn.”
But don’t kid yourself. It’s not random. The Bourne believes that there are no rules in love and war and he fancies himself a real live Sun Tzu true blue warrior.
He’s not. He’s a fucking snake.
Real warriors live by a code. They don’t sneak around in the shadows sabotaging their “friends” launches.
I have no love for the Bourne. They are sneaking around out there right now, leaking your products 2 days before you launch. They think you don’t know. But now you know.
I write this article tonight because I want the Bournes to know that I know.
I see you.
I have no sympathy for the Bournes. I think like most snakes, they deserve to have their heads beneath a boot.
“Vengeance is mine, said the Lord…”
So those are the 3 types I found. The Adolescent Narcissist, The Joy Rider, and the Jason Bourne. 2 of them might one day have a future…the 3rd needs to find life elsewhere.
As for me…
I am becoming a force to be reckoned with and I’m not going to stop. There’s a new way to do things now.
An honest way where we lift each other up. I really help my customers. I turn them into my peers and I help them win. Does that threaten you?
I want you to know I see you.
I am aware of your sabotage. You won’t stop me.
I’ll be seeing you around. Giving you review copies. All the while knowing the truth.
The other day someone reached out to me on my YouTube channel and said they were really frustrated with trying to make money online. They were broke, depressed, and felt like giving up. They wanted to know if I had ever been at the bottom like that and if I had had a major breakthrough moment that changed everything.
I had to think about it for a few minutes. The truth is I have not just had one breakthrough moment. I have had several of them. Every single one of them seemed to come when I did something that I really didn’t feel comfortable doing, because I had never done it before, or it seemed too hard in my mind.
Often times though, I notice that something inspired me in some way to take that chance. Something was the catalyst in every instance. These three come to mind…
In 2013 there were an estimated 152 million blogs on the internet. It’s probably more now. That was 3 years ago. With all those blogs running around out there it is pretty much impossible that you are going to know about all of them, let alone read everything they are publishing. It’s a shame to because there are some really talented writers out there writing some fantastic articles…especially in the realm of marketing.
Here are 10 that I really enjoyed…
10 reasons why…
15 ways to…
27 things I learned from…
“I Am Jack’s Complete Lack of Surprise”
Let’s stop trying for a second and just write.
What if you didn’t think about how to get more traffic to your blog?
What if you stopped caring about how to get more people to buy your eBook?
What if you ceased to give a shit what anyone thought about your video?
What if you just hit record?
What if you just wrote?
We march on.
We train ourselves to be confident. To align our thought processes with something that resembles success, and by doing so we thereby set destinies in motion that we tell ourselves we desire.
And when we get knocked down a few notches…
When things don’t go our way, no matter the sacrifices or the effort…
Ever since college and researching the nature and goals of what google founders were trying to achieve, I’ve always known that the best way to optimize your online stuff is by optimizing it for humans, not search engines.
That surprises some people when they look at my youtube channel because they see like 12,000 subscribers and somebody behind it that doesn’t care whole lot about SEO.
The next question out of their mouths is inevitably, “Well if you don’t care about SEO then how the heck are you getting views?”
And the truth is I do something that I call human psyche optimization, or HPO for short. Now if that sounds stupid to you, that’s okay, I completely made up that term. However, that’s what I do. I optimize my stuff in a way that humans will respond to it.
SO your next question might be, “Okay Kam, that’s great man HPO, whatever…how do I do that?”
Well there are a lot of little things I do to achieve that but let me give you 5 really important ones right here.
Let me start this off by quoting the United States Copyright Office:
“Copyright law does not protect names, titles, or short phrases or expressions. Even if a name, title, or short phrase is novel or distinctive or lends itself to a play on words, it cannot be protected by copyright. The U.S. Copyright Office cannot register claims to exclusive rights in brief combinations of words such as: • Names of products or services • Names of businesses, organizations, or groups (including the names of performing groups) • Pseudonyms of individuals (including pen or stage names) • Titles of works • Catchwords, catchphrases, mottoes, slogans, or short advertising expressions • Listings of ingredients, as in recipes, labels, or formulas. When a recipe or formula is accompanied by an explanation or directions, the text directions may be copyrightable, but the recipe or formula itself remains uncopyrightable.”
U.S Copyright Office
…and a link for you http://www.copyright.gov/circs/circ34.pdf
Now if you don’t live in the U.S. you should check your countries copyright laws before you start trying to just use everything.
If you live in my country (the U.S.A) then you can take what the Copyright Office said however you want to take it. If I were you I would take it right on over to the bank. Knowledge is power.
One brief note. Sometimes a list of things that has been compiled is copyrightable. The list itself can be considered a form of expression. So if you think it would be a good idea to write a book called “X number of subject lines that can explode opt-in rates” then you’re absolutely right…however you better not pull them from the same exact source and you better change your orders around or else you will be infringing on someone else’s form of expression.
And now for the main even…