That being said there are several places that you can do this effectively and all of them have their own little nuances if you want to master them. Instagram is one such place. The growth that has been exploding from the Instagram platform is undeniable. people like this place and what I have found is that where the people are, there is money to be made…almost always.
As marketers it’s our job to figure out how that puzzle works.
When I first started trying with Instagram…it was a fail. What I found was that it was very easy to build followers but very difficult to generate traffic. Does that mean that Instagram sucks for affiliate marketing?
What it means is that I didn’t crack the code. I didn’t solve the puzzle. So I have decided to re-examine this platform because I assure you with over 400 million users, it is worth our time to do so.
So let’s take this by the numbers here. the 5 biggest problems on Instagram and how to solve them as I see it:
Inevitably when you start something in a new place you ask that age old question, ” How do I get started?” To find my answers I looked to a fantastic article on Shopify written by Neil Waller called, “The Beginner’s Guide To Influencer Marketing on Instagram.” Neil does a fantastic job of setting the groundwork and getting you started quickly and efficiently.
The second question I had after getting started was what kind of content should I really be focusing on? What has been successful in the passed? What kinds of things are people really engaging with on this platform. To find my answers on this one I looked to a really great article on Hubspot by Lindsay Kolowich entitled, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration.” So much inspiration and insight can be gleaned from this one.
Next, after I start getting an idea about content and what direction I want to go with that, the issue always comes up. When is the best time to post my updates? When will I reach the most people? After all we put work into this stuff. We don’t want to do it for nothing. The answer to this question came to me in a superb post by Dara Fontein called, “The Best Time to Post on Facebook, Twitter, and Instagram.” The answer might surprise you…
At first I thought this was a no brainer. I need the audience to be as big as I can get it right? Well what happened was When I was really into facebook groups I started to notice that there was a point of “critical mass” you could say where your audience starts to become less effective. There is definitely a sweet spot. “The rise of ‘micro-influencers’ on Instagram” is an excellent article is by Yuyu Chen and will give you a great benchmark to aim at when getting started.
Let’s be honest. Everything moves faster when you start throwing money at it…as long as you know what your doing. That’s just the way it is. So is it beneficial to throw some money at Instagram and start learning how to master paid advertising here? Of course. It just depends on what kind of a budget you are working with. You can make money online by just investing your time, but once you start making some of that money…you need to invest back in your business. Paid advertising is a prime way to do that. Ellen Bartolino wrote an excellent article on Hubspot called, ” A Step-by-Step Guide to Advertising on Instagram” that is a perfect place to start if you are ready to throw some money at this thing and speed it up!
So these are some of the big problems that I faced when trying to start seeing results with Instagram. Maybe you face similar obstacles in your quest to actually get traction on this platform. These are 5 articles that I found to be extremely powerful and helpful to me. I hope that they help you as well!
I’m Kam, some people call me ZeroFatz and that’s all I’ve got! I’ll see you in the next one!
It was called “How to Easily Shorten and Track Affiliate Links.” For a lot of people that are first getting into affiliate marketing, this is something they overlook. I promise you however, that you most definitely want to be tracking your affiliate links. The fact of the matter is, you only have so much energy. You need to know what you are doing that is effective and what you are doing that is not effective. Knowing where your traffic and sales are coming from are a big part of that.
I created this simple summary infographic based on the original work of Melissa. Hope it helps! -Kam
I always tell people, “When you jump in the IM game just understand that you are jumping into the deep end of the pool with a bunch of hungry sharks.” I mean that it’s very competitive. There are a lot of good people and some grumpy ones as well. There are many different personalities and many different ideas on what professionalism is, what good customer service is, and dare I say what good ethics are too.
I’ve said it before but I’ll say it again. It’s a place where wizards pull bags of gold out of thin air and barbarians slay dragons with mighty swords of power. It’s scary and dangerous. Risky and at times downright miserable.
“Success” is a word that is thrown around like some fantasy football trophy and the weak of heart die painful obscure deaths…
But for all that noise…
I love this place.
And that’s it.
Here are 10 articles that I pulled an amazing amount of inspiration and knowledge from. If you are smart, you’ll read them, take notes and then read them again.
If you’re really smart you’ll write takeaway articles on them and create fresh content for your blogs, youtube channels, and facebook groups…
If your even smarter than that…then maybe…just maybe you’ll figure out something even smarter than that to do with them…and then maybe I write one of these articles about you.
I’ll be watching, and waiting. I’m pulling for you…
The only real rule in this game is that there are no rules. No right or wrong ways to do anything. There is only more effective and less effective. Often it is determined by how unique and clever you can be in your approach. So yeah…creative people win. Fearless people win. People who are not afraid to try something outside the norm, fail and talk about it win.
If you can’t be creative, if you can’t be original, if you find it hard to be yourself or express anything that resembles true emotion online…things get harder for you and you are operating at a disadvantage.
Be yourself. Be the one thing that you are the expert at. Write about THAT shit. Make THAT shit relevant to your niche.
Give yourself permission to fail and then let it rip.
So those are my 10. There are many others but these are the 10 I was really feeling today. They all hold a great amount of power in their ability to help you move your business forward.
Go get it!
I’m Kam (aka ZeroFatz) and that’s all I got! I’ll see you in the next one!
I’ve always been a fan of traffic maximization. That is…taking a small amount of targeted traffic and making sure that you are using it correctly. Because honestly a lot of us don’t.
When I was running my last membership site I turned a thousand visitors a month into thousands. But still yet what if I could have done more?
The promise is that this will be easy to do, generate fast results, be a hot traffic source, and produce life changing profits for you.
Pretty big promises right? Absolutely. Does it deliver? Yes and no.
Lazy Profit Explosion teaches you how to do YouTube Video Advertising. It teaches you how to target markets and set up video marketing campaigns inside google adwords. The end result is laser targeted traffic to your offers and squeeze pages.
That is one of the main questions that Billy Darr and company tackled inside Unlimited Traffic Machine. They figured out a way to just FLOOD your website or offer with traffic, and then actually not waste a single bit of it.
Ever since college and researching the nature and goals of what google founders were trying to achieve, I’ve always known that the best way to optimize your online stuff is by optimizing it for humans, not search engines.
That surprises some people when they look at my youtube channel because they see like 12,000 subscribers and somebody behind it that doesn’t care whole lot about SEO.
The next question out of their mouths is inevitably, “Well if you don’t care about SEO then how the heck are you getting views?”
And the truth is I do something that I call human psyche optimization, or HPO for short. Now if that sounds stupid to you, that’s okay, I completely made up that term. However, that’s what I do. I optimize my stuff in a way that humans will respond to it.
SO your next question might be, “Okay Kam, that’s great man HPO, whatever…how do I do that?”
Well there are a lot of little things I do to achieve that but let me give you 5 really important ones right here.
You remember “Hurrican” Dexter, right? I am talking about the guy who’s computer broke down on him just hours before his first product launch and he raced through a tsunami across town to get a back up.
Why? Because Dex never quits. Never. No matter the odds.
And this time he brought out the big guns. He was looking to find the most sought after, most closely guarded secrets of internet marketers and their traffic tactics.
But first let me tell you why you should care about harnessing this platform: