I always tell people, “When you jump in the IM game just understand that you are jumping into the deep end of the pool with a bunch of hungry sharks.” I mean that it’s very competitive. There are a lot of good people and some grumpy ones as well. There are many different personalities and many different ideas on what professionalism is, what good customer service is, and dare I say what good ethics are too.
I’ve said it before but I’ll say it again. It’s a place where wizards pull bags of gold out of thin air and barbarians slay dragons with mighty swords of power. It’s scary and dangerous. Risky and at times downright miserable.
“Success” is a word that is thrown around like some fantasy football trophy and the weak of heart die painful obscure deaths…
But for all that noise…
I love this place.
And that’s it.
Here are 10 articles that I pulled an amazing amount of inspiration and knowledge from. If you are smart, you’ll read them, take notes and then read them again.
If you’re really smart you’ll write takeaway articles on them and create fresh content for your blogs, youtube channels, and facebook groups…
If your even smarter than that…then maybe…just maybe you’ll figure out something even smarter than that to do with them…and then maybe I write one of these articles about you.
I’ll be watching, and waiting. I’m pulling for you…
The only real rule in this game is that there are no rules. No right or wrong ways to do anything. There is only more effective and less effective. Often it is determined by how unique and clever you can be in your approach. So yeah…creative people win. Fearless people win. People who are not afraid to try something outside the norm, fail and talk about it win.
If you can’t be creative, if you can’t be original, if you find it hard to be yourself or express anything that resembles true emotion online…things get harder for you and you are operating at a disadvantage.
Be yourself. Be the one thing that you are the expert at. Write about THAT shit. Make THAT shit relevant to your niche.
Give yourself permission to fail and then let it rip.
So those are my 10. There are many others but these are the 10 I was really feeling today. They all hold a great amount of power in their ability to help you move your business forward.
Go get it!
I’m Kam (aka ZeroFatz) and that’s all I got! I’ll see you in the next one!
Step 1. Open a free Warrior Plus Account and a free MailChimp Account
Step 2: Acquire content for your first month
Step 3: Put together your first months content in a google docs document.
Step 4: Set up a new mail chimp list for your membership program
Step 5: Create a Simple PDF that gives customers instructions and a link to your mail chimp hosted opt-in form.
Step 6: Create a new product on Warrior Plus that will be your monthly membership program.
Step 7: Find the people who care about what you are talking about and offer the “30 day review access”
Step 8: Get some content together for month two and recruit more members
Step 9: Rinse, Repeat, adjust, and perfect
You’re Welcome. Go make some money!
I’ll see you in Membership Dons for a lot deeper look and a lot more options for creating membership programs!
https://warriorplus.com/o2/v/r6ct9g/0/fbv1 – Check out Membership Dons here!
Let’s say the product is about email marketing, for example.
Now you go to some really well known site that talks about subject like email marketing and you find a really great article on the subject…
When it comes to your audience that is!
What did you think I was talking about? Come on man!
Check this out. (I just bought it)
When I think about facebook live videos a couple people come to mind. Ben Martin and Delilah Taylor are couple of prolific facebook live video streamers who have used it to generate massive success. What do I mean by success? I mean money. They both make a lot of money with their live videos.
But it doesn’t start or end there. The fact of the matter is that they used this platform to build massive legions of loyal audience and tap into that audience whenever they have something to say or something to promote.
Have you ever wondered what the fastest way you could get a bunch of people to care about what you have to say (or sell) is?
Well, Delilah and Ben lay all their secrets out for you in their new Facebook Live Profits course. I actually bought a copy of it last night and went through it myself because I want to start tapping into the facebook live video thing a lot more.
Their course was super helpful and taught me a lot of cool tricks and advanced strategies for FB live.
The bottom line is this guys: the bigger your audience is…the more money you make online.
Ben and Delilah are going to show you how to do it with Facebook live video and do it fast. Seriously…who couldn’t use an extra 140 bucks a day…
Great product by two veterans!
I bought it.
That’s all I got for today! I’ll see you in the next one!
Kam (aka ZeroFatz)
It’s a great question. Let’s take this to a dictionary level for a minute.
Push Notifications are instant, clickable messages which appear directly on your desktop/mobile device. Websites can send push notifications directly to people who’ve “opted-in” to notifications from their web browsers. The so-called “subscriber” does not need to be on your site to receive the notification. Push notifications work on both desktop and mobile.
Now, I don’t want you to get the wrong idea. I have been a big fan of email for a long time and that is probably not going to change. And I am resistant to change as much as the next grumpy old bastard. However, to pretend like the world isn’t changing and you can just keep on doing what you have been doing and everything will be cool…is foolish.
We all have to keep up with what’s going on. When a new technology comes along that is going to help us we shouldn’t be ignoring that. So that’s why I started looking at push notifications. I started to see a lot of blogs that I personally love using them. And then I was asked if I would be interested in taking a look at something called ZenNotify and possibly promoting it. So with a heavy sigh and a realization that I need to change with the times, I said let me take a look at it. Here are the basics of what I saw:
It’s about 2 a.m in the morning as I write this introduction and another night gone. Another night that I didn’t make my 10 p.m. bedtime. It’s cool though. I like what I do and I’m building something here. A collection of valuable information. A resource. A legacy.
Maybe one day my kids will read these blog posts and say…”damn, my old man was a cool bastard after all!”
But until then, I’ll let you guys use these writings for your own plans. Make them grand!
Here are 5 things that will help you to find more success online…
There is a type of person in the IM Game that I call an Old Timer. They think they know everything, they don’t want to learn new things, and they are average (or below average) marketers. They generally take great fun out of bringing new marketers down to their weak level. There’s one in every scene. Hell, I have even been one before! LOL (put away the hater-aid for real)
They never give good advice and if they try, they lack the skills to even know what they are talking about. They are good at making excuses as to why things are bad instead of learning or trying new things to get better.
They get jealous when a new guy knocks a “home run” and claim that other marketers are outselling them because “they got lucky!”
These guys are poison to a new guy in the IM game. Stay away from them! Avoid them like the plague!!!
I don’t care whether it’s an email, a facebook post, a youtube video, a blog post…whatever. That thing you say at the beginning needs to pull them in.
I’ve tried this a lot of ways. I‘ve succeeded and failed. I’ve been the person who starts my messages very unassuming, “just the dude trying to help” guy. You know what that got me? Ignored.
This is a busy place. A quick place. It’s a place where warriors pull swords from stones and slay dragons…and it’s also a place where nobody notices you if you can’t create separation.
One of the first ways to create separation for yourself is master the art of the opening line.
“Hi [name]” doesn’t cut it.
1995 called…they want their opening line back. Listen, check this out. You need to reach out and grab these bastards! You have something bad ass to say and you need to wake them up before they hear it.
If you don’t have something cool to say then you’re not trying hard enough. Better go back and read Offer Kings.
Sometimes that’s as simple as having a REAL opinion. The world has become a politically correct and neutered place. But that’s not reality…it’s not what people are really thinking.
Here are a few openers that are cool to me:
I just woke up and thought of you…creepy? Maybe. But you need to hear this…it might just save your life someday.
Yeah, maybe you’ll make it to a million bucks and be like the only person who never had to actually buy anything online….but most of us have to get some guidance.
I’ve never been a fan of mailing people every day. Maybe I make more money if I do, but maybe I’m just a spamming bastard too.
I’m about to drop some knowledge on ya so put some R-E-S-P-E-C-T on my name!
I, personally, think if you put “bastard” on the end of anything it instantly becomes a little cooler.
If you want to sell stuff to people you have to be a part of their scenes. Join a few facebook groups, maybe a forum, follow the same 10 or 15 youtube channels and build presence in their comment sections. You have to show up every day in this game.
I don’t know any shortcuts for this one. You can’t fake being in the trenches. The IM space is too savvy. They know all the tricks. The people who are showing up everyday are always gaining advantage over people who aren’t.
My newest book, Offer Kings: 10 Ways to Re-Frame ANY Affiliate Offer and Maximize Profits was born from surveying my list and listening to what my scene is saying on facebook and youtube.
I keep telling people this is a game of chess. You need to plan a few moves ahead. Not too many because then you’re just lying to yourself and posturing. I don’t plan more than 12 months ahead because it’s a waste of my time.
I’m focused on attainable goals for these 12 months. Next year I might be on to something else. However…these 12 months…that’s a very real amount of time and you need to fill it with realistic and attainable goals. I’ll focus on a million bucks when I am pulling in 800k. You know what I mean?
If you’re launching a product, it’s not just about the product. It’s also about the next 2 products and how this one is going to flow into that one and how it sets up to extend the life of your customers.
It might sound complicated man but it’s not. It’s just a mindset shift and a different way of thinking, kind of like planning your day before you go to bed and considering that the start of your day.
I just told you guys earlier that 80% of all sales are made on 5th through 12th Literally, it goes like this on average:
1st contact – 2% of sales are made
2nd contact – 3% of sales are made
3rd contact – 5% of sales are made
4th Contact – 10% of sales are made
5th though 12th Contact – 80% of sales are made
And you know me well enough by now to know that’s why I wrote a 78 page ebook that is going to teach you TEN DIFFERENT WAYS TO FOLLOW UP. That takes you WELL INTO the 80% range.
You know I take care of ya!
Go get em!
Kam (aka ZeroFatz)
It was about following up with people when you are trying to sell things.
Basically, Cassius Blue Consulting did a study in 2015 about how important it is to follow up and the success rate people have when doing so. SO check these results out:
• 2% of sales were made on the 1st Contact
• 3% of sales were made on the 2nd Contact
• 5% of sales were made on the 3rd Contact
• 10% of sales were made on the 4th Contact
• 80% of sales were made on 5th contact through 12 contact
The majority of sales occurred on the 5th through the 12th contact.
That’s weird because a lot of people figured it would be on the first contact.
What you have to remember is nobody cares about what your saying as much as you do. People are busy and distracted.
The bottom line on this whole thing is if you can’t get to 5 contact attempts on an offer then you are losing A LOT of money. But how the hell do you do that without being REALLY ANNOYING?
Well, the sales page of my new book, Offer Kings will teach you 2 waysand then if you like them…you can get a whole bunch more of that inside the book.
Click the image below and check it out!
That’s all I got for now!
Tomorrow I am going to tell you about how to sell people stuff when you don’t have an email list so stay tuned for that!
Kam (aka ZeroFatz)
It’s a term that I made up to describe a certain phenomenon I was experiencing in my email marketing endeavors.
To put it really basically, what I found was that the more choices I gave my email subscribers, the lower my conversions on any one choice became. Maybe that sounds basic to you or maybe it sounds confusing…but to me it blew my mind.
You see, marketers are always trying to get clever. Always trying to make things more efficient and squeeze the most out of everything.
So the idea of saying to someone in an email, “Hey check this product out!” and then later in the email saying, “Hey sign up for my facebook group while you’re at it!” seems really fantastic.
I’m a marketer…let me get REALLY SNEAKY here. How about if I give them instructions like:
Recently I sat down with someone who has been using click funnels since BEFORE it was released as a beta tester. She is the owner of FasterSmarterListBuilding.com and the Faster Smarter List Building youtube channel. She does a lot of behind the scenes work with click funnels and has a strong background in solo ads, welcome to the zerofatzreturns show, Jenelle Livet.
Below are a preview of the questions I asked and I tried to keep the video short so make sure to watch this quick one with Janelle.