A tale of two jokers…
Have you ever watched a movie or read a book that you acknowledged as a great piece of art or literature but…for some reason you just didn’t like it?
You might not even be able to put your finger on why but for some reason it just wasn’t for you.
I know I have, and it is that exact feeling that can and will keep people from buying from you.
But why does it happen?
Why do we sometimes just dislike things, even when we can see that they are good?
Just recently I finally made my way around to seeing the new film, JOKER, which is an origin story for Batman’s number one comic book villain, The Joker.
It stars Joaquin Phoenix as the Joker and you know…
I didn’t really care for it.
I mean, don’t get me wrong. It was a great movie. Very well done and Joaquin Phoenix is an amazing actor who’s talent shows through on screen.
It was a completely believable origin story.
But to be honest with you, I didn’t like Joaquin Phoenix’s Joker. He portrayed a man descending into madness. He felt completely out of control and was just really scary and unlikable to me.
So, I’m kind of funny in that I like to figure things out that most people would probably just think about for a few minutes and then move on, not really caring.
I wanted to better understand why I hated this movie and this portrayal of a character that was clearly great. I mean, I could see that it was well done. I needed to know why I hated it.
So I went back to my favorite portrayal of The Joker. That of Heath Ledger in the 2008 film, The Dark Knight. After re-watching this film in light of Todd Phillips, JOKER…
…I realized the answer.
Heath Ledger’s Joker is chaotic, violent and scary, but somehow manages to still appear very cool and even a little likeable.
This is a Joker that has schemes upon schemes and he plays them all close to the chest.
It’s an illusion of madness, but he is always truly in control of everything that is happening.
He’s a boss.
As a result, not just me, but I think many people are drawn to him. We think he is cool.
Joaquin Phoenix’s Joker is chaotic, violent and scary, but somehow manages to NOT appear cool or even a little bit likeable.
Well, Joaquin Phoenix’s Joker is not in control at all. He is descending into madness. It feels like at any moment he is going to be captured by the police and locked away for the rest of his life.
It’s like he’s just a lunatic who has snapped, making things up as he goes a long. I see no true signs of the criminal mastermind that is Batman’s greatest nemesis of ALL times.
You have to remember, the Joker is supposed to be a super villain. Joaquin Phoenix’s Joker is not that in my opinion, nor does he ever become anything that resembles that in this origin story.
He’s not a boss.
So what does this have to do with selling to people? What can we learn from these movies?
I believe that this all comes back to core influence (see Frank Kern’s Core Influence talk, via youtube). Essentially, We are drawn to things that we relate to and things that we aspire to become.
Nobody aspires to become a maniac, but many of us either relate to being the boss or aspiring to be the boss. We love the idea of being many steps ahead of everyone else playing the game.
That’s Heath Ledger’s Joker.
On the flipside of that, Joaquin Phoenix’s Joker is not something that most of us can relate to, and if we can relate to some of the tragedies of the film we want to put it in our past.
There is very little about that character that we aspire to become.
It’s our core influence telling us that we don’t like this character. Even though our brain might be saying this is a well done movie. It doesn’t matter.
I guarantee you there are people out there who love Joaquin Phoenix’s JOKER portrayal. Just not me, and I am willing to bet not most other entrepreneurs out there.
What’s my point?
My point is if you want to make more sales online, be yourself and strive to understand who your market really is. I’m not talking the B.S. mansion and supercars here.
I’m talking about deep down, what do the people in the market you are trying to sell to truly desire? How do you relate to that?
Have you ever created a customer avatar? How deep did you go on it?
Did you give him or her a name? Do you know what kind of television they like to watch? What kind of clothes they like to wear? Do you know where they work? How many kids they have? How much they make a year? What their fears are? Their regrets? Their goals and new years resolutions?
If not…then how do you expect to sell anything to them?
If not…then you might not be trying hard or smart enough.
And finally, If not…then you should probably join the ECIC. I’m going to be talking about these concepts on the next Group Coaching call among other things.
I’ll see you in the club. The Insider’s Club!
Kam (aka King of the Typos)
P.S. I have officially declared myself the King of the typos lol. My last email…I really should have proofread it. Sorry not sorry for that lol.
I have 3 things to tell you about…
I hope your weekend was awesome! Mine was pretty sweet. One thing I did was watch this crazy movie called “The Mandela Effect” with my son.
It’s basically about this guy who’s daughter dies in an accident at the beach. As he and his wife are trying to recover from the horrific loss he starts to notice weird things all around him.
What kind of weird things you might ask? Well I’ll tell you…
Famous movie quotes, not like he remembers, spellings of words wrong, pictures he took not in the places he remembers.
For example there is this picture on the fridge that he remembers taking in one place, but now the picture is of his family at a completely different place. Of course his wife remembers the new place. So…
…understandably this is starting to freak him out a little bit. So things keep going and getting weirder and weirder until finally he realizes the whole damn world is…
…well honestly maybe I shouldn’t tell you. That’s kind of a spoiler and you might want to see it.
I won’t ruin it for you. I’ll just say that the movie gets pretty damn crazy.
I wasn’t sure if I should tell you about this because it’s a little different than make money online type stuff, but honestly, this is just too good not to tell you about.
Alright, Robinhood is a platform that makes it extremely easy to buy and sell stocks. Don’t get intimidated.
When you sign up to Robinhood, they give you a free stock just for signing up. This is a stock that you can turn right around and sell for profit and deposit that into your bank account. That’s right. Free money.
Now I know this because I use Robinhood. I invest mostly in stocks that pay dividends and are extremely safe. That’s just my thing. Long term investing.
But…why am I telling you this?
Aside from getting the free stock and making money on that, Robin hood just started something really exciting. It’s fractional stock investing. Basically you can now buy fractions of stocks.
For example, let’s say you wanted to invest in Apple stock but didn’t really have the extra 200 bucks or so to buy a share of that. No problem, now they have fractional investing, you can invest as little as one dollar into obtaining a partial share.
This is a really cool opportunity.
The best part about Robinhood is they have a neat referral program. Everytime you refer someone, you get a free stock, and they do too! Now these free stocks they give you, like I said, they are REAL shares and you can sell them.
Seriously. If you want to play it safe like me, them look up Aristocrat dividend stocks and learn about those. It’s already been paying me in passive income over the last couple months and I haven’t done anything except invest in the right companies that pay out dividends.
Okay enough about Robinhood. But check that out man. Between the free stocks from the referral program and investing in aristocrat dividend stocks you can pretty much get started for free and start making a little money.
I recently just ended my 7 day $1.99 trial for the Epic Conversions Insiders Club. It’s sad to say goodbye to that but it’s time.
Now that is just part one of a 2 part process to bring The Insider’s Club up a little bit in price.
Because people undervalue things that are cheap. The Insider’s Club has always been a discount club to really help those that can’t afford coaching. See, the Insider’s meet once a month (webinar style) for group coaching.
That way you get the benefit of a mentor and a minimal cost. The problem is…it’s so cheap at 14.97 that people just hang out and lounge around not taking action on things.
Also, people think that maybe it’s not that good because it’s so cheap.
So at the beginning of the new year the Insiders Club will be going to $47 a month. Still a great deal for coaching (I usually charge $97 an hour for 1 on 1 consultation) but just not so cheap that people undervalue what it is.
Bottom line, if you are on the fence about being an Insider, now is the time. It’s going to be $14.97/mo until the end of the year, and all those people who get in before 2020 will be grandfathered in at their current rate.
Extreme value. And if you liked that little make money online tip about Robinhood, then you definitely belong in the Insider’s Club.
Now if you want to be a “Do nothing Joker” then don’t worry about it. Just keep skimming for free information and not investing in your education. I totally understand. We all have to move forward in our own time.
ALright man! THose are my 3 things today. I’ll catch up with you tomorrow, but for now, have a great day! That’s all I got!
P.S. Thanks for everyone who has supported the new podcast. We’re rolling along with the 7th episode coming out this morning. We talk all about membership sites on that episode. Check it out.
I want to tell you a true story.
It’s a story that might just make you rich, or might just save you thousands of dollars. And I know we are in the internet marketing space so those kinds of statements get thrown around a lot…
…but this is different. I am deadly serious.
I want you to wipe away that bullshit TL:DR mentality for the next 15 minutes and REALLY read what I am getting ready to share with you. It’s important.
I am going to tell this story in 10 parts.
Have you ever looked at WarriorPlus or a similar network and seen people releasing software, and making tons of cash, seemingly pretty easily? Kind of like this example below?
I know I have.
Now if you noticed this kind of thing and you were trying to make money online, you might think…
“MAN! If I could only make software! That would make things so much easier than these info products that people don’t seem to want to buy as much.”
Software just seems sexier than an info product doesn’t it? Somehow easier to make work in the minds of the customer, right?
Well, you would be right of course.
And then you might think something like…
”Wait, if I can’t create software myself…and I don’t feel like learning how to make it…then I’LL HIRE A PROGRAMMER TO DO IT!!!”
I totally get it. And I think it’s a great idea. You should do it..
I want you to get 2 documents signed before you tell any programmer about your amazing ideas for a piece of software. And neither of them have to do with trust.
Before I tell you about these two documents though, I need to take you back in time for a minute. I want to tell you what happened to me…
See, I had several ideas for software that had been floating around my head for a few years. We are going to focus on one in particular though here.
About 12 months ago I was thinking the market was really leaning towards software heavily and I wanted to do something about it.
Now…I’m not a guy who can create software. Admittedly, I can be somewhat of a big dumb animal sometimes. So…I thought I needed to hire someone to do if for me.
Before I get into that though…let me tell you about my idea?
I wanted to make a meme factory. Let me explain…
This software would generate a whole pack of memes for you at the push of a button. You could basically select if you wanted your pack of memes to be funny or inspirational…
…select how big the package should be (10, 25, 50, etc.)…
…and then hit the BUTTON…and BOOM!
Instant product with a license to go along with it.
Now what good are a pack of memes you might ask?
Well, they are good for driving traffic, and they are good for selling to others if you have the right license.
So now I just needed a programmer to help me make it a reality.
I reached out to a programmer guy that I had known for a while. For the sake of this story, we will just call him Kecepticon (as I don’t want to make this about names, it’s really about education here.)
Kecepticon was more interested in partnering with me for this project than being hired by me because he had ambitions of becoming a “product launcher.”
So this was a programmer who had ambitions of becoming a marketer.
I agreed, under the condition that we sign a contract to make sure that everything was on the level, and everybody had a clear understanding of who owned what and what owned who and all that good stuff.
Here is a copy of that contract (I have blocked out Kecepticon’s real name, of course, to protect his privacy.)
So contract signed and everybody at an understanding…we got to work.
For the next couple of months Kecepticon and I had several video calls, and countless back and forth messaging on Facebook planning this software. We came up with a name (Memes2Go) and I went ahead and had a logo designed for it:
I got to work curating hundreds of quotes to be fed into the software. Inspirational and motivational quotes as well as funny quotes.
I also began the long arduous process of curating images with the right license rights to be used for a project like this. Funny images and motivational images.
Kecepticon began working on the software. He told me this would not be too difficult because he already had a basic software engine that he could modify for such a project as this.
So things were going pretty smooth. He would show me progress, and I would explain how it needed to be changed. Basically, most of my changes were about simplification.
Programmers like options. They love to put in lots of options. Too many options. I told Kecepticon we needed it brain dead simple. It is about ease of use, not options.
This was where my marketing brain kicked in and was an asset to our team.
I had a vision for “the meme factory” and it didn’t include getting bogged down with a bunch of pointless options that nobody cared about and kept them from getting instant gratification with the software.
Another cool thing I did around this time was come up with what the funnel would look like for Memes2Go….
Here are the covers for some of the different editions in the funnel:
I even began work on getting extra training together for our download page. Including this cool interview I got with Aiden Corkery, that I thought would make a pretty sweet addition for our customers:
And so it was, everything was going pretty good…until it wasn’t.
Kecepticon and I hit a problem on Memes2Go.
See we were continuously inputting images and quotes into our software and testing it to make sure it was working properly.
The motivational memes were coming together brilliantly. The funny ones though…not so much.
It turns out that it is incredibly difficult to randomly match up a funny picture with a funny quote and have the two things work together. Extremely difficult.
Essentially, you can’t fake funny.
Now you might think to yourself here, why not just drop the funny ones and roll with the motivational memes? That’s still pretty cool, right?
Not really. Here’s why.
I had done a lot of research on memes, including that interview you saw me do with Aiden above.
It turns out that “funny” memes are what people are really having success with when it comes to driving traffic.
In my opinion, the software could not go to market without this “funny” meme problem being solved.
And this is where, I believe Kecepticon and I had a difference in opinion.
We had reached a point in our project where the “You Can’t Fake Funny” problem was keeping us from moving any further.
It is my opinion that Kecepticon was starting to cool on the project a little bit. He seemed a little less engaged about it. He mentioned having some other things he was working on.
It was my opinion that he wasn’t that interested in trying to solve the problem with the funny memes…so I made a decision.
I decided to pull the plug on the project. I told him that I think we should scrap the project. Maybe we could come back to it at some point in the future, as we both had other things we were working on.
In the back of my mind I was thinking, maybe I should find another programmer to work my idea out with. This time I would HIRE them and not partner with them, and this time I would not stop until the problem was solved.
Taking the software to market with only the motivational memes, would only serve as a money grab.
The memes themselves would not be nearly as effective at driving traffic in my opinion, so in the long run the end user would be screwed. Another shiny software with big hopes that leaves people disappointed.
So we parted ways amicably. It was pretty annoying to throw months of work down the drain like that. But it was the right decision in my mind.
Now all that happened about a year ago and I thought that was the end of the Memes2Go story. I went on to do my own launches and Kecepticon went on to do a couple of really successful launches himself.
But let’s fast forward to a couple of weeks ago, because that is where our story picks up again…
You know it’s fitting that our story picks up on Facebook. Facebook, you dirty, soul sucking bitch. I always knew it would come back to you eventually (lol).
Who do I find on Facebook, asking people’s opinions on color schemes and fonts of his memes?
My good ol’pal Kecepticon!
Oh, he’s not calling them memes…these are social instant pics, or Fast quote photos or some such nonsense…
…and if I didn’t know better I’d have suspected he was doing some work on this project to get it ready for launch.
Now there is a place that ALL the WarriorPlus and JVZOO vendors like to post their upcoming launches.
And I thought I’d just mosey on over to Muncheye and see what some of the upcoming launches were.
What do you know, I find my good ol’ buddy Kecepticon launching an upcoming product that looks very similar to the one him and I were working on just 12 months prior.
Have you ever visited muncheye?
It’s an interesting place and there is always new software being launched that is posted on muncheye. Like this new one here…
I want to point something out here. There is nothing illegal about taking someone else’s idea and acting on it.
You cannot copyright an idea.
Is it ethical to begin working with someone, let them dump all their ideas on you, and then lose interest in a project, walk away and release that project on your own?
You will have to be the judge. I don’t think so personally. Neither do many other people. That’s why they make these 2 documents I am going to tell
you about, in just a bit.
But I digress. Back to the story.
So I responded to his inquiry for feedback on his Social Quote pics or whatever he was calling them.
I said, “wow…looks a lot like Memes2Go lol”
He did not respond.
So I was a little annoyed by what I saw. It appeared to me that Kecepticon was going to take our unfinished work from 12 months ago and go ahead and launch it with just the motivational quotes.
So I posted this on my facebook timeline:
Now notice that I did not name anyone in that post. It was educational in nature.
However, this post appeared to send my good ol’buddy Kecepticon into a little bit of a panic. I suppose because a few people were responding to it by asking me questions like, “What happened?”
Kecepticon saw all this and thought he would weigh in and respond to people FOR me.
“Kam is pissed at me because he thinks I took something from him. Maybe later I’ll do a video and get into some FB drama”
I wish I had the Kecepticon’s original comment to post for you but he deleted it. Anyways, after he posted this I updated my original post to look like this:
Notice how I am essentially telling Kecepticon that he should reach out to me privately and clear this up. As maybe I am mistaken about what is happening.
This was our private conversation:
There was no more response from Kecepticon. He has since blocked me.
Now, this is the part where I need to tell you about how I generally handle things when it comes to my online business.
I generally have two piles of stuff to worry about.
One pile is the stuff that directly makes me money.
(this pile I give the most attention to)
And the second pile is the stuff that doesn’t.
(this pile I try to ignore because it’s a waste of energy for the most part)
This stuff with Kecepticon was really annoying to me, and it could and probably would cost me thousands…
…however, it did not contribute to me making money. It looked like a giant time suck to me with very little gain for myself involved.
Also the worst part was…the whole thing was MY fault because I didn’t have him sign these 2 documents I am going to tell you about in a bit.
So basically I was planning to just let it alone. But then something happened.
Someone else saw that post I published to Facebook. Now I don’t want to name names but this person had a VERY interesting story to tell. It turns out that I was not Kecepticon’s first victim.
It turns out this had happened before. Here is a snippet of the private conversation that I had with this other victim of Kecepticon:
Now I have to say…it is not lost on me that this whole event actually produced a new friendship for me with our unnamed person here. And meeting honest, hard working people and making friends with them…well that is probably worth more to me than anything else.
So it’s a win. Long game win.
But now that I knew I wasn’t the only one Kecepticon had swindled for product ideas…it wasn’t just about me anymore. I felt I needed to do something to protect the community in which I had been a part of for the last several years.
I knew I wouldn’t be the last person to reach out to a known programmer to help them make their software ideas a reality.
So I reached out to 3 people I trusted for some council. I needed a little advice on how to proceed with this situation.
I don’t mind telling you the three people I reached out to because I hold them in high regard, and respect their opinions on such matters. They deserve credit for being trustworthy, intelligent, and wise people, prone to give very good advice.
I reached out to Barb Ling (a programmer and fellow marketer), Andie Brocklehurst (a programmer and fellow marketer), and Michael Lantz (the owner of WarriorPlus). All three deal with product launches and are familiar with the concepts behind launching software, especially on the WarriorPlus network. I consider them friends.
I don’t want to share what they specifically said to me, because those conversations were had in private and in confidence. Also their specific opinions don’t really add to the scope of what I am trying to do with this article.
What I will say is that they were extremely helpful conversations, and I want to take a moment to thank each of them for their input on the matter.
Barb, Andie, Michael…thank you. You are all very wise and gracious. I appreciate you.
After talking with Barb, Andie, and Michael I came to a decision on how I would handle this situation. Not to say that any of them told me to do this…
…it’s just the way I chose to proceed after speaking with all of them on the issue and thinking about it for a little while. You cannot overestimate the value of a good think, as long as it is followed with some action.
So what did I decide?
Well you probably figured that out.
I decided to write a blog article about the event and not name any names when it came to “guilty parties,” or people who acted in shall we say a less than ethical manner.
You are reading that article now. We’ll call it:
“The Kecepticon Report”
And it is here as a warning to all would be marketers who are eager to test their skills in the software launch game because they smell the easy money.
But let me give you my takeaways of this whole thing, and tell you about those 2 documents I keep referring to.
The whole point of this article is to help others not make the same mistake that me and the unnamed person I spoke of earlier made.
We are talking about mistakes that can cost you thousands of dollars.
I have 7 lessons for you.
Lesson 1: Always get the following 2 documents signed by any programmer that you MIGHT work with BEFORE you tell them about your software ideas:
DOCUMENT ONE) A Non-Disclosure Agreement – a non-disclosure agreement (NDA) to ensure that all the information that you share is confidential between you and your developers. It essentially protects your idea from being reused or shared by those involved with your project.
DOCUMENT TWO) A Non-compete agreement – A non-compete agreement is basically aimed at keeping people from sharing your trade secrets to another rival company. Essentially, it refrains the contracted developers and other professionals working on your project from working on any other app project that directly competes with yours.
Lesson 2: Have a few trusted advisors you can reach out to on the tough situations like this. People who are prone to give good advice and who you can trust to not have some agenda against you.
Lesson 3: If there is one thing I have learned in this business, it’s that good things happen when we keep moving forward. This whole thing was truly my fault for not having the right documentation signed. Any kind of action I took on it after the fact did not stand to make me any money, only cost me energy. So be calculated in your business efforts and keep moving forward. Me, I’m on to my next money making venture. Short memory on failure and live in the present.
Lesson 4: Trust and presumed honor is not good enough with partnerships concerning money. Trust is only as good as a person’s moral fortitude and honestly there is no way any of us can know that about each other. Also I have found that the promise of a lot of money tends to make good people make stupid decisions. So just get the documents signed before you ever disclose any information.
Lesson 5: Pay it Forward. Throughout my marketing career I have worked hard to be transparent about my wins AND my losses. I feel that it is impossible for people to really be successful online without seeing the WHOLE picture and not just the good stuff. This idealism has cost me friends, JV support, and money to be honest. But I believe it is worthwhile. Principals are worthwhile. If you get value out of this article, I implore you to share with others your wins AND your losses, for the losses can also help tremendously.
Lesson 6: Always seek the message. With this post I am not seeking vengeance on anyone, or trying to call anyone out. I am seeking to educate and to warn future marketers about things I have experienced. I don;t think it’s productive to seek vengeance. I do think it’s productive to seek the lesson. Seek the message in any given situation. These 7 lessons are mine.
Lesson 7: Don’t be afraid to burn a few bridges. Sometimes you just need to “Release the Kraken.” That’s a boss decision, and real bosses don’t flinch in the face of a fight or an uncomfortable situation. In the end you’ll sleep better for it.
Ultimately, was a crime committed here? No.
Was something done that was unethical? It depends on who you are asking. In my view, yes. But that is irrelevant. What really matters is protecting your future assets. So take this story to heart.
Take a page out of the Eddie Vedder playbook.
“You think I got my eyes closed, but I’m lookin’ at you the whole fucking time!” – Eddie Vedder, Once
With that being said, I hope you all have an awesome day. I hope you got some value out of this one, and I will see you next time.
P.S. I don’t update my blog as much as I email my list. That’s where the real party is. You should opt-in and join me.
Can I tell you a story?
It’s a little weird, it’s going to help you, and it starts just…
“The last day dawns on the Kingdom of Ascalon…
It arrives with no fanfare, no tolling of alarms.
Those who will remember will speak fondly of the warm morning breeze.
People carry on with their daily lives, unaware that in a short while, everything that they have ever known will come to an end…”
These are the words you hear at the beginning of the old 2005 computer game, Guild Wars. A game I was a little obsessed with.
These introductory words are spoken softly as you are shown a beautiful landscape of trees and grasslands, a middle-age style Castle and a stunning Kingdom called Ascalon.
You might be thinking right now, “Kam…what does this have to do with making money online?”
I’m getting there. Relax.
But right now we’re going to go on a ride. You need to know about The Time Freezers…
Okay…Back to Ascalon.
So a beautiful place, this Kingdom of Ascalon. And as it happens, the game of Guild Wars starts on the exact day that the entire Kingdom…
…is about to be destroyed by this magic fire rained down from the sky by these ugly, smelly, troublesome beasts called the Charr (think if you took your house cat and crossed her with a minotaur and fed THAT thing a bunch of steroids…thats a Charr.)
This rain of fire is no joke. It’s called THE SEARING, and it’s going to be the equivalent of a nuclear warhead all over the Kingdom, turning the beautiful landscape into a barren, harsh wasteland.
I know…sucks right? You get to enjoy this beautiful place for one day and then it’s completely wiped out and made nasty.
Kind of like my first marriage…but that’s another story lol…anyways…
So the way Guild Wars works is that you have this one day to learn how to play the game. You can do quests, fight monsters, and just generally get a feel for the game.
The cool thing is this day lasts as long as you want.
Once most people get to about level 5 they are ready to move on and take this one special quest that will lead them on a special Charr mission…
…it is THIS mission that starts THE SEARING, and forever changes the Kingdom of Ascalon for the worse, forever.
Now when ArenaNet made this game, Guild Wars, they put pre-searing there as a way to learn how to play the game, before moving on to the REAL game which was POST searing.
Afterall, the world of Guild Wars is vast. Far greater than just the Kingdom of Ascalon. There is a lot to see and do, once you take that quest and make the timeline of events move forward.
Here is where it gets a little strange.
Something funny happened in GuildWars. Something that ArenaNet, the company that made the game, did not expect.
A community was forming. A community that still exists to this very day, 14 years after the game was released. I know this because recently I logged onto my old account to see.
There was a growing number of people that did not want to leave pre-searing. They chose to stay, find ways to level their character, and enjoy the game right there in pre-searing.
They essentially refused to move forward.
When I asked them why they choose to stay in Pre-Searing and not explore the rest of the game the answers all are basically the same.
We like it here. Before the world sucked. It’s nice. Now keep in mind these are REAL people playing a computer game. They refuse to advance in the game.
It was weird. But somehow it made sense to me.
I totally got it. The pre-searing Kingdom of Ascalon is a beautiful place.
They choose to live their own version of Groundhog Day right there in Guild Wars. This is how they chose to enjoy the game.
Now Guild Wars was a great game…IS a great game. It’s past its prime and most gamers have moved on from this old one but still it is widely recognized as being an awesome game, critically acclaimed in fact.
What I realized while playing GuildWars though was that people actually play games for different reasons. It’s not always about leveling up or finishing. Guild Wars was a prime example of this.
Some people played Guild Wars to finish it, this is true. Some play for the comradery, the competition and some played for the strategy. But then there were others who played for different reasons…
…reasons that only made sense if you understand how complex humans can be and why we do strange things sometimes.
Me personally, I was always fascinated with the “Pre-Searing community.” A group of people that refused to let the Kingdom of Ascalon be torched. They chose to live in exile of that one beautiful day.
The Time freezers.
Tom Peters wrote a book called, “Thriving on Chaos: Handbook for a Management Revolution.”
In that book he said, “If you’re not confused, you’re not paying attention.”
It’s a funny quote and it has several different meanings, but one that REALLY stands out to me is that simply…
We really are.
We like different things at different times. We get emotional. We get logical. We fall in love. We break each other’s hearts. We change our minds early and often.
Humans are complicated and dynamic.
The Time Freezers of Guild Wars are just one example of how a group of people can like a video game for an entirely different reason that nobody could have predicted, not even the people who made the game.
“If you’re not confused, your not paying attention.”
For the past several years I have been promoting my own and other people’s products as a vendor and an affiliate quite successfully by crafting simple messages that I could write quickly and easily.
My original plan was to take this idea of human complexity and just try to hit all the angles of why someone might like something.
Maybe this person likes a product because of the origin story of the vendor.
Maybe that person likes the features and benefits.
Maybe this third person really needs to hear what the whole thing would look like if I was personally going to use it in combination with this other thing over here.
And then maybe there is another group of people that have been sitting back listening to all my different messages about this product, and those messages were stacking.
What were they stacking?
Those messages were stacking legend for that product.
Those messages were stacking “top of mind” awareness for that product.
Those messages were getting those people thinking…
…and eventually it becomes a no brainer to purchase after so many different messages about the same product, all hitting on a different point. All talking about a different aspect of the same thing.
As I write this, I will be launching my new product Email Secrets: 20 Angles to Sell Anything (Even if You Have No List!), in about 7 hours.
It’s a special product because I want to teach you 20 of my personal Email Secrets.
20 of my most profitable, easily crafted messages that you can stack to great result and finally start seeing some results.
It’s not about writing.
It’s not about being some kind of great and clever writer. You don’t need to be a great writer to do this.
This is about strategy.
This is about playing chess and thinking several moves ahead.
Many affiliate marketers go to promote a product and they are like musicians that only learned one song.
Can you imagine if all PInk Floyd ever played was Comfortably Numb? It would be ridiculous after a while…no matter how good the song was.
That’s the problem with most affiliates out there that are struggling.
They are playing the same song over and over again.
What I’m talking about is learning how to play the WHOLE DAMN album.
Give them “The Wall!” They deserve it!
Because nobody gets into the Rock and Roll Hall of Fame on one great song.
One great song makes you a “One Hit Wonder.”
Is that what you want to be? A one hit wonder?
Like that guy who wrote “Macarena?”
If you want to promote stuff over and over and be successful…
…it is critical that you learn NOT JUST ONE SONG…
…but instead…learn the WHOLE ALBUM! Multiple Albums.
This is the number one reason why most people trying to do affiliate marketing don’t see much luck.
It’s like they put out that “hard promo/features and benefits” message over and over again.
I mean, that’s like Comfortably Numb right?
It’s a good song but you just made your list “comfortably numb” with the same song and dance about a million times.
Don’t be the guy at the party who knows ONE CARD TRICK.
It’s like every time this guy comes around you know exactly whats going to happen…
…you just know that as soon as he has a few beers in him, the deck of cards is coming out, and you are going to have to watch this dumb card trick again…just like the last time.
Don’t be ONE CARD TRICK guy.
So yeah…I’m putting out Email Secrets in about 7 hours and…
I’m talking about the guy who, when he pulls out a deck of cards, everybody gathers around because shit is about to get real.
This is the guy who never goes home alone. Who always gets the girl.
This is the guy who everybody wants to talk to.
This is the guy who is always getting invited back because…
…I mean the cats just the life of the party.
That’s what I’m talking about.
The Harry Houdini of promotions.
So bottom line?
Don’t be ONE CARD TRICK guy. Pick up my Email Secrets and…
…BE THE HARRY HOUDINI OF PROMOTION!
Also…can I get an Amen for turning a video game that I wasted too much of my life on into a promotion for something that could change YOUR life forever?
Have a great weekend! I’ll see you inside Email Secrets!
How to go from ZERO to LEVEL 60 DRAGON SLAYER when your wife hates you, your kids ignore you, and your family laughs at you!!! (or 23 steps to running with the big dogs)
First let me just say something…
…I want you to adopt a strong “fuck what you think” mentality throughout this process. You’ll thank me later. Half the people you know don’t give a shit about you and the other half want to see you fail so seriously…fuck what they think.
Alright you got it? Cool…let’s do this.
Step 1. Pick a niche
Step 2. Go to your favorite PLR site and find 3 special reports on said niche. Download them. Make sure you have Master Resell rights on these reports.
Step 3. Break apart all the chapters of all the special reports into individual articles. These articles are very synergetic and flow well into each other.
Step 4. Turn the articles into emails. Be sure to lead into the next email at the end of the previous email. Now you should have a package of at least 30 to 50 emails on one subject. This is an autoresponder sequence that can be packaged as a product and sold. It is utilitarian in nature.
Step 5. Come up with a title and subtitle for your new product. Hit them in the mouth with the title and tell them why you did it with the subtitle.
Step 6. Go over to Canva(dot)com and create a cover for your new product.
Step 7. Create a license for your new product. YOu can model this license after the ones that came with your PLR special reports. But in your case only give [personal use] rights.
Step 8. Zip the emails, and the cover, and the license into a zipfile. Call this file [FE PRODUCT] Congratulations, you now have a finished product.
Step 9. Copy file [FE PRODUCT]. Rename this file [OTO1]. Create another license but this one will give the user PLR rights to the emails. Replace the personal use license that is in OTO1 with the PLR license. Congratulations, you now have an OTO for your product.
Step 10. Go over to wix(dot)come and create a new free website. Call it something that makes sense for your niche.
Step 11. Create 2 new pages on this website. One will be called FE-sales and the other will be called OTO1-sales.
Step 12. On your FE-sales, you need a sales letter to sell your product. Go back to your favorite PLR website and see if there are any PLR sales letters you can use. FInd one that you like and adapt it to fit your product.
Step 13. Go over to WarriorPlus and look at the top 10 selling products today. Find one that resonates with you and model your FE-Sales sales page aesthetically after that. It won’t be perfect. They probably used clickfunnels or leadpages and you are using wix. DOn’t worry about it. The road to success does not go through perfection. It goes through effort and productivity so your good.
Step 14. Put on a clean shirt, point a camera at your face and record a video in which you tell people:
Step 15. Start a youtube channel and upload that video as an unlisted video
Step 16. Embed that video on your OTO1-sales page.
Step 17. Create product listing for FE PRODUCT and OTO1 on WarriorPlus. Upload the zip files directly to warriorplus.
Step 18. Create a new offer on WarriorPlus with FE PRODUCT as the main product and OTO1 as the upsell.
Step 19. Put the buy buttons on FE-sales and OTO1-sales pages (be sure to put a “no thanks” link on OTO1-sales right below the buy button)
Have you ever noticed that the longer you do something the more you either consciously or even sometimes subconsciously develop a set of rules for doing what you do?
It’s almost like part of how you get better at what you’re doing.
If you do it long enough you can basically develop your own rule book of what to do and what not to do for success at almost anything.
It’s like that for me in the Make Money Online space.
I’ve been in this niche for a while and I’ve had my share of successes but I’ve also had my share of failures (or learning moments lol).
Over the course of all that time I have developed a kind of personal “handbook” of do’s and don’ts for myself. Things to help me not embarrass myself so much as I move forward on my journey.
I’d like to share 3 of the big ones from my handbook with you today.
I call them the Holy Trinity of MMO and I can safely tell you that every time I have ever ignored one of them I always paid for it. I’ve never walked away unscathed when I didn’t respect the MMO Holy Trinity.
So…okay, obligatory build up over. What are they?
The Holy Trinity of MMO is as follows:
Let me explain.
Rule Number One – Cheap
Is the product you are trying to sell cheap or reasonably priced in conjunction with what the market perceives the price should be?
Just because you are the best email marker in the world and your email marketing book is the best because you have made a billion dollars with email marketing…
…what are comparable email marketing books retailing for?
If yours is listed at a moderately higher price than that, then generally you are now fighting an uphill battle because of it.
First rule of the MMO Holy Trinity. Make it cheap.
Rule Number Two – Easy
Make sure the tactics and strategies you teach in the product are easy to grasp and make sure you have convinced them of this on the sales page.
If they are not then you better address it on the sales page and you better fix it in the product. What do I mean by address it?
I mean make sure you break the information down and make it easy in the product. Use analogy and storytelling to help people understand and relate to complex ideas. AND on top of that, make sure you let them know it is going to be easy on the sales page.
If you violate this rule of the MMO Holy Trinity, I assure you, there is a painful burn in your future lol (I wish I did not speak from experience).
Rule Number Three – Free
The third and final rule of the MMO Holy Trinity is this;
Make sure your product is teaching free methods to achieve the outcome or solve the problem and if it isn’t then make sure you provide free alternatives.
If you are teaching people how to write viral content and you use “buzzsumo” as a place to start strategy wise…
Buzzsumo has a free trial and then it costs money. Now you have sold people a product that teaches them how to do something that won’t work unless they buy something else (and in this case something very expensive).
That’s in direct violation of the Holy Trinity of MMO. You will definitely feel the refund fire if you go down this road lol.
If you are teaching people how to do something and you use a paid tool to accomplish the outcome…
…always, always, always….
…include a free alternative for those on a budget or just starting out. Trust me, this is important.
In fact all 3 of these rules are very important. They didn’t end up being called the Holy Trinity of MMO in my personal handbook for nothing.
All three of these rules earned their place by burning me and/or my peers every single time we tried to ignore them or not respect their power.
I can take you on a walk through some of my launch history.
Affiliate Command 2017 – launched at a price of $197 on the front end, thereby violating rule 1 of the Holy Trinity of MMO. It did not sell well.
Free Funnels – launched at a cheap price, promised and delivered easy to follow training, and utilized ALL FREE methods and resources to accomplish the job. It was a 5 figure launch.
Launch Levels VOL1 – launched with a promise of showing people a case study of EXACTLY what I did to produce that 5 figure launch. Guess what. The perception in the market is that launching products is very hard and involved. I didn’t address that in my product or on my sales page. That was a direct violation of rule number 2 of the Holy Trinity of MMO. And I got burned for it.
Cloud Money – launched with an idea of teaching people how to make money online, with nothing…not even a real computer to do it. It was cheap, it was easy to understand and take action on training, and it was utilizing ALL FREE services and methods. Another 5 figure launch.
Talk Show Empire – launched with the promise of showing people how to start a complete business utilizing the power of interviews.
Guess what…the perception in the market is that interviews are hard to do because you have to be on camera to do them, and also they are kind of a pain because you have to talk to other people and be social. I didn’t address those concerns on my sales page and it put me in direct violation of rule number 2 of the MMO Holy Trinity again. I got burned…again. Ended up not even finishing the launch cycle on this one, sales were so poor (I don’t recommend that btw, I should have at least finished the launch cycle).
I could go on and on here guys.
The point is what I am telling you is the absolute truth.
It doesn’t mean you can’t violate the Holy Trinity of MMO and win. This is the universe we are talking about…it prides itself on exceptions to the rule.
But what it does mean is I promise you, if you ignore these rules, you WILL have a massively more difficult time winning online in the MMO space. LIke running uphill versus running downhill.
Trust me, you can see the difference pretty fast once you go live.
Now look, all of this assumes you have a great product that will really help people and bring value to their lives and businesses.
Can you use the rules of the MMO Holy Trinity to sell garbage?
Sure you can. And people do…every day.
Email marketing is the core of every sustainable online business. Good luck with your email marketing when your selling people garbage and ripping them off.
Anyways, that’s the Holy Trinity of MMO and it comes directly from the Kam Fatz personal “rules so I don’t embarrass myself…too much” handbook.
If you like this one and would like to hear more from my “don’t lose too much” handbook let me know in the comments below and I will have my team of highly trained mice get the message back to me…
…and I will seriously consider it. Lol.
That’s all I got. Hope you are doing awesome out there and may the best of your todays be the worst of your tomorrows!
I love that movie Gladiator. Have you ever seen it?
It’s set in ancient Rome around the time that Emperor Marcus Aurelius, the great stoic philosopher was in power.
I think it’s really cool because it’s about a guy who just wants to be a farmer, and hang out with his wife and kids, but he can’t because he has this very special skill set.
His name is Maximus, and he is a great soldier and leader of men. So of course the Emperor needs him to command his Army. Keep in mind, Maximus has been away from his family for 3 years…
I remember this one point in the movie, he turned to his assistant Cicero and asked him if he found it hard to do his duty.
Cicero looks at him and said:
I want to take you behind the scenes of my most recent product launch, Talk Show Empire. I admit to struggling to put this post out. It requires me to humble myself. But I do so in the spirit of helping others succeed.
At the end of the day, it’s not about me and it never was. It’s always been about you.
PART ONE – THE SET UP
The 10 Rules of Bohemian Marketing
As I write this, I am listening to the Dandy Warhols play Bohemian Like You. Are you familiar? Better go put it on if you’re going to read this.
What does it mean to be Bohemian?
Bohemian – a person who has informal and unconventional social habits, especially an artist or writer.
Is that you?
If you want to be successful in this online space where Barbarians slay Dragons and Wizard pull bags of gold out of thin fucking air…
…it better be.
Case in point…
“Cloud Money: A White Trash Guide to Producing Wealth on the Internet”
It’s a product about creating and selling digital assets.
I launched it for 4 days.
That “White Trash” thing got a lot of people talking. Some good, some bad, but a lot of energy.
And when the dust settled 4 days later Cloud Money, my funny little course with the politically incorrect name had generated $10,426.67.
RULE 1: Be Polarizing
The Collector looks at information products like Stephen King novels. He finds the product vendors that he likes and he kind of attaches himself to them like authors.
When they release a new product he buys it.
When they send out a new email he opens it.
He collects their products, never really taking action on any of them but just being entertained by them. Many times the collector doesn’t even realize he’s a collector.
Many times it’s a subconscious act. He thinks he’s being productive by following the teachings of his most favorite internet marketing gurus, but in reality he’s just being entertained by them.
Many times the collector understands that he is not making money because he is not taking action. He has a sense for it but doesn’t have the urgency to change it in most cases.
I don’t mind the collector. If severe ambition and a penchant for execution did not haunt me, I myself might be a collector. My grandfather was a collector of coins, guitars, and even cars.
I like collectors.