All good things…
Have you ever had a chance to do something great or get something special, but to take advantage of it you had a choice to make?
I have. It feels a lot like standing at a crossroads. Can you relate?
The beginning of 2020 found me standing at such a crossroads. I think every year we have to evaluate where we have been and where we are going.
I also think when those opportunities present themselves, we never regret taking them…only not taking them. I’m taking mine this year and…
…I’m about to present YOU with an opportunity.
This year I realized a few things. Most notably, Epic Conversions needed to shift in a new direction. To make it happen though a few things had to happen…
…I want to talk about the one thing that has the most to do with YOU though.
The retirement package…
That’s right…the 2020 Retirement package. I’ve never done one like this before. It will be a week to remember. That’s all I got.
A tale of two jokers…
Have you ever watched a movie or read a book that you acknowledged as a great piece of art or literature but…for some reason you just didn’t like it?
You might not even be able to put your finger on why but for some reason it just wasn’t for you.
I know I have, and it is that exact feeling that can and will keep people from buying from you.
But why does it happen?
Why do we sometimes just dislike things, even when we can see that they are good?
Just recently I finally made my way around to seeing the new film, JOKER, which is an origin story for Batman’s number one comic book villain, The Joker.
It stars Joaquin Phoenix as the Joker and you know…
I didn’t really care for it.
I mean, don’t get me wrong. It was a great movie. Very well done and Joaquin Phoenix is an amazing actor who’s talent shows through on screen.
It was a completely believable origin story.
But to be honest with you, I didn’t like Joaquin Phoenix’s Joker. He portrayed a man descending into madness. He felt completely out of control and was just really scary and unlikable to me.
So, I’m kind of funny in that I like to figure things out that most people would probably just think about for a few minutes and then move on, not really caring.
I wanted to better understand why I hated this movie and this portrayal of a character that was clearly great. I mean, I could see that it was well done. I needed to know why I hated it.
So I went back to my favorite portrayal of The Joker. That of Heath Ledger in the 2008 film, The Dark Knight. After re-watching this film in light of Todd Phillips, JOKER…
…I realized the answer.
Heath Ledger’s Joker is chaotic, violent and scary, but somehow manages to still appear very cool and even a little likeable.
This is a Joker that has schemes upon schemes and he plays them all close to the chest.
It’s an illusion of madness, but he is always truly in control of everything that is happening.
He’s a boss.
As a result, not just me, but I think many people are drawn to him. We think he is cool.
Joaquin Phoenix’s Joker is chaotic, violent and scary, but somehow manages to NOT appear cool or even a little bit likeable.
Well, Joaquin Phoenix’s Joker is not in control at all. He is descending into madness. It feels like at any moment he is going to be captured by the police and locked away for the rest of his life.
It’s like he’s just a lunatic who has snapped, making things up as he goes a long. I see no true signs of the criminal mastermind that is Batman’s greatest nemesis of ALL times.
You have to remember, the Joker is supposed to be a super villain. Joaquin Phoenix’s Joker is not that in my opinion, nor does he ever become anything that resembles that in this origin story.
He’s not a boss.
So what does this have to do with selling to people? What can we learn from these movies?
I believe that this all comes back to core influence (see Frank Kern’s Core Influence talk, via youtube). Essentially, We are drawn to things that we relate to and things that we aspire to become.
Nobody aspires to become a maniac, but many of us either relate to being the boss or aspiring to be the boss. We love the idea of being many steps ahead of everyone else playing the game.
That’s Heath Ledger’s Joker.
On the flipside of that, Joaquin Phoenix’s Joker is not something that most of us can relate to, and if we can relate to some of the tragedies of the film we want to put it in our past.
There is very little about that character that we aspire to become.
It’s our core influence telling us that we don’t like this character. Even though our brain might be saying this is a well done movie. It doesn’t matter.
I guarantee you there are people out there who love Joaquin Phoenix’s JOKER portrayal. Just not me, and I am willing to bet not most other entrepreneurs out there.
What’s my point?
My point is if you want to make more sales online, be yourself and strive to understand who your market really is. I’m not talking the B.S. mansion and supercars here.
I’m talking about deep down, what do the people in the market you are trying to sell to truly desire? How do you relate to that?
Have you ever created a customer avatar? How deep did you go on it?
Did you give him or her a name? Do you know what kind of television they like to watch? What kind of clothes they like to wear? Do you know where they work? How many kids they have? How much they make a year? What their fears are? Their regrets? Their goals and new years resolutions?
If not…then how do you expect to sell anything to them?
If not…then you might not be trying hard or smart enough.
And finally, If not…then you should probably join the ECIC. I’m going to be talking about these concepts on the next Group Coaching call among other things.
I’ll see you in the club. The Insider’s Club!
Kam (aka King of the Typos)
P.S. I have officially declared myself the King of the typos lol. My last email…I really should have proofread it. Sorry not sorry for that lol.
Here is the most popular phrase in the internet marketing space:
“I can not sell my product please any one help me!!!”
It’s like a bad romance that plagues not just the person asking it but also everyone forced to be around the person asking it. **grins**
Let’s answer this one in 2 parts…
When the student is ready, the teacher will appear.
The truth is, the fact that you threw that broad statement out there says more about you than it does about your problem. It says that you do not yet have the insight to know what you are looking for or what you are looking at.
Instead of saying, “I can not sell my product please any one help me!!!” Try this instead…
Why can I not sell my product?
What am I doing wrong?
Where is my process breaking down?
Those 3 small questions will help you a lot more than the broad statement you are posing.
Never forget that when you point a finger (looking for blame or answers) there are 3 fingers pointing back at you.
It’s true. You are in a world full of people who became successful because they figured out a whole bunch of stuff on their own, took the answers that a few other people gave them, and ran with it…
…and then to the best of my recollection you are surrounded by a group of people, in entrepreneurs, who have overcome large amounts of adversity and made scathing sacrifices to get to where they are.
When you say, “I can not sell my product please any one help me!!!” You come across in one of two ways to them. A lazy fool or a potential client. Probably both, most definitely the latter.
So what should you do? Look within for the larger answer you seek. Ask more specific questions to others…
Why can I not sell my product? What am I doing wrong? Where is my process breaking down?
If you are going to seek help…ask specific questions about specific problems. You’ll be far happier with the answers you get.
What’s that phrase again?
“I can not sell my product please any one help me!!!”
If you want to sell your product take these steps:
Step 1: Don’t be a coward. Fortune truly favors the brave. Be brave my friend. To make it here you need courage, consistency, and cleverness. But above all courage.
Step 2: Understand the fundamental idea that the more people who care about what you have to say…the more you will sell.
Step 3: Build an audience in a place where people visit regularly and repeatedly (i.e. facebook, youtube, reddit, quora, pinterest, imgur, instagram, ect.). YOu can achieve this by publishing regularly on said platform. Be consistent and always stay focused on your niche.
Step 4: Push that audience onto an email list. This list will represent the core of your audience. 80% of your financial transactions will come from this list.
Step 5: Sell your audience things that will help them.
Step 6: Don’t get confused and misuse your influence. (guess this is more of a rule than a step isn’t it)
Step 7: When things break, ask questions. Don’t feel sorry for yourself. Don’t blame others. IN fact find a way to blame yourself so that you can control the situation.
Step 8: If you, at any point, find yourself lost or in doubt…see Step 1.
I don’t need to hope that answers your question, the truth is I know it does. When you are ready for the answer this will all make sense and you will win. Good luck out there.
Have you ever felt like you didn’t fit in somewhere?
I know someone who has.
The Man of Steel was born on a planet far away that was pretty much destroyed when he was born.
And although he resides on earth, and fights the good fight, he is not one of us.
I want to take you behind the scenes of my most recent product launch, Talk Show Empire. I admit to struggling to put this post out. It requires me to humble myself. But I do so in the spirit of helping others succeed.
At the end of the day, it’s not about me and it never was. It’s always been about you.
PART ONE – THE SET UP
The 10 Rules of Bohemian Marketing
As I write this, I am listening to the Dandy Warhols play Bohemian Like You. Are you familiar? Better go put it on if you’re going to read this.
What does it mean to be Bohemian?
Bohemian – a person who has informal and unconventional social habits, especially an artist or writer.
Is that you?
If you want to be successful in this online space where Barbarians slay Dragons and Wizard pull bags of gold out of thin fucking air…
…it better be.
Case in point…
“Cloud Money: A White Trash Guide to Producing Wealth on the Internet”
It’s a product about creating and selling digital assets.
I launched it for 4 days.
That “White Trash” thing got a lot of people talking. Some good, some bad, but a lot of energy.
And when the dust settled 4 days later Cloud Money, my funny little course with the politically incorrect name had generated $10,426.67.
RULE 1: Be Polarizing
Literally, you can write a 10,000 word epic blog post that solved world hunger and teaches people how to make a million dollars at the same time…
…and the only comment you got was “Aksherinkah” who apparently wants to talk about…soap?
…and wordpress kind of thought that was spam so they didn’t even let her through…
…they were right.
I came up with an idea for my product. A concept if you will. In my niche, there is a company called clickfunnels which is very popular among marketers. They have a lot of brand awareness and they have a strong affiliate program which drives that awareness.
The problem with clickfunnels? It’s fairly expensive as far as monthly expense is concerned. At $99 a month, All the newbies know about them because of their great brand awareness but none of the newbies can really afford clickfunnels from a business standpoint because they have no idea what they are doing yet. If they can afford it it’s because they are spending out of pocket which is not conducive for a great business.
SO I decided I would target this “can’t afford clickfunnels” demographic who knew the power of a funnel (thanks clickfunnels) but couldn’t afford that all in one solution. I wanted to show them how to build an entire functioning sales funnel that would make them money. And I wanted to show them how to set it all up for free.
I decided I would make the product video because I can produce the videos quickly. Much quicker than writing and people perceive the video presentation as having a higher value than a special report.
I’m just wondering if your sick of being hustled yet?
See that’s all I ever hear about when I connect with people on facebook.
They are sick of having to buy all these upsells, and they hate getting lost in these giant sales funnels…
Those giant sales funnels account for over half those marketers revenue.
And the only way to get those marketers to stop upselling you and giving you garbage on the front end is by showing them that you can handle another way.
See I’ve been saying to everybody that my new product Affiliate Command 2017 is “customer-centric.”
But you know that’s really just a nice way of saying…
If you sold a lot of something online then I will congratulate you sir, it’s safe to say you’ve won a battle.
And if you consistently sell things online month after month and year after year then you understand about this war that rages.
You get that it is strategy and clever thinking, bravery and courage that serve you so well, keeping the lights on and the fridge full.
And perhaps if you have been in this war for a little while then you might know a thing or two about cognitive biases…because we all have them but only the very clever use them to their advantage.
I want to talk to you about one now.
The Recency Bias is the tendency to think that trends and patterns we observe in the recent past will continue in the future.
Make no mistake it is a complete error in human reasoning…but that really doesn’t matter.
Here is what you should know.
In this world we have a tendency to think that whatever is happening now is either better or worse than what happened before. Far more of us believe that what is happening now is better than what happened in the past.
I know. Confusing right?
Let me explain with an example so that you can see what I’m talking about and why this matters.
One, let’s call him Mike, wants to write a book that is an all encompassing bible on how to build every kind of deck known to man.
He does, and the book is amazing. It is a fantastic reference and considered a “go to” resource for every DIY carpenter out there who wants to take a weekend and build a deck.
Good job Mike!
The other brother, let’s call him Hal, wants to start a blog and talk about decks. He decides that every single week he will build a different kind of deck and write about it on his blog complete with pictures and videos.
Both brothers are master carpenters and at the time the Mike’s book was released he was considered the utmost authority on the subject.
As time goes by though, his book gets older and older. IN the meantime his brother Hal keeps consistently publishing a new deck build every single week on his blog. He is dripping the content out to his readers, allowing them to share in the adventures with him.
Hal is becoming more of an authority on deck building in the eyes of the deck building community.
So what is the point?
The point is that if you have a strategy in place for consistent publishing you can take advantage of our inherent “Recency bias” and win.
How do you do that?
There are a lot of ways you can do it. You can regularly publish new products in your market. You can frequently post helpful, interesting content on facebook. You can publish youtube videos regularly or send out an interesting email once a day to your email list…
There are many ways to take advantage of this bias. What I listed above are just some of the things that I have done personally.
I can tell you that publishing consistently is the easiest way to position yourself as an authority and “recency bias” is why.
There are hundreds of cognitive biases that affect the way we humans think, feel, and react. Most of them can be used to sell more of your stuff and get people to care more about what you do.
But here’s a question for you:
Let me know in the comment section…
Kam (aka ZeroFatz)