It’s about 2 a.m in the morning as I write this introduction and another night gone. Another night that I didn’t make my 10 p.m. bedtime. It’s cool though. I like what I do and I’m building something here. A collection of valuable information. A resource. A legacy.
Maybe one day my kids will read these blog posts and say…”damn, my old man was a cool bastard after all!”
But until then, I’ll let you guys use these writings for your own plans. Make them grand!
Here are 5 things that will help you to find more success online…
There is a type of person in the IM Game that I call an Old Timer. They think they know everything, they don’t want to learn new things, and they are average (or below average) marketers. They generally take great fun out of bringing new marketers down to their weak level. There’s one in every scene. Hell, I have even been one before! LOL (put away the hater-aid for real)
They never give good advice and if they try, they lack the skills to even know what they are talking about. They are good at making excuses as to why things are bad instead of learning or trying new things to get better.
They get jealous when a new guy knocks a “home run” and claim that other marketers are outselling them because “they got lucky!”
These guys are poison to a new guy in the IM game. Stay away from them! Avoid them like the plague!!!
I don’t care whether it’s an email, a facebook post, a youtube video, a blog post…whatever. That thing you say at the beginning needs to pull them in.
I’ve tried this a lot of ways. I‘ve succeeded and failed. I’ve been the person who starts my messages very unassuming, “just the dude trying to help” guy. You know what that got me? Ignored.
This is a busy place. A quick place. It’s a place where warriors pull swords from stones and slay dragons…and it’s also a place where nobody notices you if you can’t create separation.
One of the first ways to create separation for yourself is master the art of the opening line.
“Hi [name]” doesn’t cut it.
1995 called…they want their opening line back. Listen, check this out. You need to reach out and grab these bastards! You have something bad ass to say and you need to wake them up before they hear it.
If you don’t have something cool to say then you’re not trying hard enough. Better go back and read Offer Kings.
Sometimes that’s as simple as having a REAL opinion. The world has become a politically correct and neutered place. But that’s not reality…it’s not what people are really thinking.
Here are a few openers that are cool to me:
I just woke up and thought of you…creepy? Maybe. But you need to hear this…it might just save your life someday.
Yeah, maybe you’ll make it to a million bucks and be like the only person who never had to actually buy anything online….but most of us have to get some guidance.
I’ve never been a fan of mailing people every day. Maybe I make more money if I do, but maybe I’m just a spamming bastard too.
I’m about to drop some knowledge on ya so put some R-E-S-P-E-C-T on my name!
I, personally, think if you put “bastard” on the end of anything it instantly becomes a little cooler.
If you want to sell stuff to people you have to be a part of their scenes. Join a few facebook groups, maybe a forum, follow the same 10 or 15 youtube channels and build presence in their comment sections. You have to show up every day in this game.
I don’t know any shortcuts for this one. You can’t fake being in the trenches. The IM space is too savvy. They know all the tricks. The people who are showing up everyday are always gaining advantage over people who aren’t.
My newest book, Offer Kings: 10 Ways to Re-Frame ANY Affiliate Offer and Maximize Profits was born from surveying my list and listening to what my scene is saying on facebook and youtube.
I keep telling people this is a game of chess. You need to plan a few moves ahead. Not too many because then you’re just lying to yourself and posturing. I don’t plan more than 12 months ahead because it’s a waste of my time.
I’m focused on attainable goals for these 12 months. Next year I might be on to something else. However…these 12 months…that’s a very real amount of time and you need to fill it with realistic and attainable goals. I’ll focus on a million bucks when I am pulling in 800k. You know what I mean?
If you’re launching a product, it’s not just about the product. It’s also about the next 2 products and how this one is going to flow into that one and how it sets up to extend the life of your customers.
It might sound complicated man but it’s not. It’s just a mindset shift and a different way of thinking, kind of like planning your day before you go to bed and considering that the start of your day.
I just told you guys earlier that 80% of all sales are made on 5th through 12th Literally, it goes like this on average:
1st contact – 2% of sales are made
2nd contact – 3% of sales are made
3rd contact – 5% of sales are made
4th Contact – 10% of sales are made
5th though 12th Contact – 80% of sales are made
And you know me well enough by now to know that’s why I wrote a 78 page ebook that is going to teach you TEN DIFFERENT WAYS TO FOLLOW UP. That takes you WELL INTO the 80% range.
You know I take care of ya!
Go get em!
Kam (aka ZeroFatz)
It was about following up with people when you are trying to sell things.
Basically, Cassius Blue Consulting did a study in 2015 about how important it is to follow up and the success rate people have when doing so. SO check these results out:
• 2% of sales were made on the 1st Contact
• 3% of sales were made on the 2nd Contact
• 5% of sales were made on the 3rd Contact
• 10% of sales were made on the 4th Contact
• 80% of sales were made on 5th contact through 12 contact
The majority of sales occurred on the 5th through the 12th contact.
That’s weird because a lot of people figured it would be on the first contact.
What you have to remember is nobody cares about what your saying as much as you do. People are busy and distracted.
The bottom line on this whole thing is if you can’t get to 5 contact attempts on an offer then you are losing A LOT of money. But how the hell do you do that without being REALLY ANNOYING?
Well, the sales page of my new book, Offer Kings will teach you 2 waysand then if you like them…you can get a whole bunch more of that inside the book.
Click the image below and check it out!
That’s all I got for now!
Tomorrow I am going to tell you about how to sell people stuff when you don’t have an email list so stay tuned for that!
Kam (aka ZeroFatz)
It’s a term that I made up to describe a certain phenomenon I was experiencing in my email marketing endeavors.
To put it really basically, what I found was that the more choices I gave my email subscribers, the lower my conversions on any one choice became. Maybe that sounds basic to you or maybe it sounds confusing…but to me it blew my mind.
You see, marketers are always trying to get clever. Always trying to make things more efficient and squeeze the most out of everything.
So the idea of saying to someone in an email, “Hey check this product out!” and then later in the email saying, “Hey sign up for my facebook group while you’re at it!” seems really fantastic.
I’m a marketer…let me get REALLY SNEAKY here. How about if I give them instructions like:
You might have tried solo ads before and been ripped off. Pretty easy to do, especially if your new at it. The fact of the matter is you need to be looking in the right places and you need to be talking to the right people. YOu need to have the right message and you need to have the right squeeze page. Woah…that’s a whole lot of needs right?
Getting kind of needy around here…lol
I want to introduce you to a very special guest now though. He has spent the last 11 months doing nothing but building his list with solo ads and email marketing to said list. He’s gotten really good at it.
I’d like to introduce you guys to Solo Ad John!
Recently I sat down with someone who has been using click funnels since BEFORE it was released as a beta tester. She is the owner of FasterSmarterListBuilding.com and the Faster Smarter List Building youtube channel. She does a lot of behind the scenes work with click funnels and has a strong background in solo ads, welcome to the zerofatzreturns show, Jenelle Livet.
Below are a preview of the questions I asked and I tried to keep the video short so make sure to watch this quick one with Janelle.
The promise is that this will be easy to do, generate fast results, be a hot traffic source, and produce life changing profits for you.
Pretty big promises right? Absolutely. Does it deliver? Yes and no.
Lazy Profit Explosion teaches you how to do YouTube Video Advertising. It teaches you how to target markets and set up video marketing campaigns inside google adwords. The end result is laser targeted traffic to your offers and squeeze pages.
It’s pretty damn accurate too. I think it’s actually more accurate than the Dragon Natural Speaking software I paid like a 100 bucks for. Kind of funny because I thought that Dragon Natural speaking was going to be the answer to all my problems when I bought that thing.
Let’s rewind this…
About a year and a half ago I found myself looking for something that would help me write articles faster. I wanted something that could dictate what I said so that I could capture a kind of conversational tone and at the same time write a lot of content very quickly.
In this video what I am going to do is take my pretty crappy DIY cover for my 7 Step Youtube execution plan and create something that is a little cooler using this software.
Ultimately this thing is effortless and easy to use. I love it man. The cool thing about it is that you don’t have to just create ebook covers or product covers. You can also use it to create pictures for your blog posts, banners, just all kinds of stuff.
That is one of the main questions that Billy Darr and company tackled inside Unlimited Traffic Machine. They figured out a way to just FLOOD your website or offer with traffic, and then actually not waste a single bit of it.
Ever since college and researching the nature and goals of what google founders were trying to achieve, I’ve always known that the best way to optimize your online stuff is by optimizing it for humans, not search engines.
That surprises some people when they look at my youtube channel because they see like 12,000 subscribers and somebody behind it that doesn’t care whole lot about SEO.
The next question out of their mouths is inevitably, “Well if you don’t care about SEO then how the heck are you getting views?”
And the truth is I do something that I call human psyche optimization, or HPO for short. Now if that sounds stupid to you, that’s okay, I completely made up that term. However, that’s what I do. I optimize my stuff in a way that humans will respond to it.
SO your next question might be, “Okay Kam, that’s great man HPO, whatever…how do I do that?”
Well there are a lot of little things I do to achieve that but let me give you 5 really important ones right here.