This is a guest submission by Casey Lindsey, the founder of Nomadic Income Experiment and The Nomadic Marketer YouTube channel. I did an interview with Casey a few months ago discussing CPA marketing and a little of what he does which I found awesome. Casey has been nice enough to take some time and write this article for Epic Conversions on the power of Cialdini’s Principles of Persuasion. -Kam (aka ZeroFatz)
I’ll never forget how bad I felt having to call my aunt (whom I hadn’t spoken to in years) to ask her if I could borrow enough money to pay my rent. It was October of 1995, and that month, for my long hours in the field, my total income was just over $500.
One month later, I earned almost $6000 in just under 3 weeks. This was my turning point in direct sales. For nearly eight months, I had labored long hours (often more than 80 hours a week), with very little to show for so much effort. I went on to have a branch office for the company and do fairly well, before moving on to other things.
Although I didn’t quite understand it at the time, I had learned several of what so many marketers today are familiar with; Dr. Robert Cialdini’s “6 Principles of Influence.” The six principles were reciprocity, commitment, social proof, authority, liking and scarcity.
He wrote about these 6 principles in his seminal work on marketing, “Influence: The Psychology of Persuasion.”
So what does my experience with door to door sales have to do with online marketing?
But first let me tell you why you should care about harnessing this platform:
Find the thing that you love to do and then do it with every ounce of your being. Times will be tough, times are always getting tough. That hasn’t changed through the years and it’s not going to change.
Carry on with your vision.
Have the courage to say what you are because make no mistake, you are what you are and you will define your heart with your words.
Move in a way that inspires others and always give back. Inspiration is compounding.
With vision you win, and because you win, those that cannot win will hate you, doubt you…
…prove them wrong.
You are lost and wasted as a copy. I will tell you what no one else will. To make it here you must be an artist not a scientist.
Be grateful for every single goal you reach. Celebrate your victories; God knows I celebrate my victories. Fifteen years ago I would have been working in a factory. This life was not possible 15 years ago.
Have heroes. I say we are the culmination of our heroes and that builds inspiration and that builds motivation and that builds brilliance. True brilliance. Be a legend.
Don’t get hung up on what you have done. Celebrate it but leave it in the past. The past has a way of keeping you down.
Live for right now and just a few moves ahead. Long-term goals are a waste of your energy. Anything past a year is pure posturing and wishful thinking. Focus on what you REALLY want to happen NOW.
Take the time to engage with the people who believe in you and lift them up as well.
Make no mistake…everything is because of you.
If you were the new guy who just discovered solo ads you might be getting a nervous giddy feeling of excitement as you skim down a swanky website promising laser targeted traffic to you for a great price. In the back of your mind you might be thinking, ”it can’t be that easy can it?”
But then you think, “well maybe it can…yeah surely it can…clearly this is how the big boys do it. They BUY their traffic!”
Why not just send this traffic to an affiliate offer with a good sales page? Yeah that’s what I’ll do! This is going to be as easy as going down a river in a boat!
And then you promptly lay down your 35 to 50 bucks for 100 clicks of that ever elusive golden traffic that will surely flood your bank account with affiliate commissions…
And then it doesn’t. You get about 2 sales and lose about 40 bucks…
We’ve all been there man. The promise of easy money pulls us all in. I mean, come on, let’s be real…that’s how we all ended up here in the first place.
Alright, let’s stop fooling around. Let’s talk about how you can REALLY use solo ads to make money.
K Power Profits – Learn Kindle Publishing from A to Z ((Great for getting started with Kindle)
Have you ever thought about trying to earn a FULL TIME income using the power of Amazon KDP and publishing ebooks on the Kindle platform?
Think that’s a little farfetched and nobody makes serious money doing it? Think ol’ Zero has finally lost his MIND and is talking the crazy talk now? Well buddy you have another thing coming.
Turns out there are a LOT of people making a LOT of money on amazon’s little ebook platform and if you pay attention, I don’t see any reason why you can’t be next…
Recently I sat down with 6 figure Kindle publisher, Dalton Scott to talk about entrepreneurship, internet marketing, kindle publishing, and just general how to succeed online stuff.
I thoroughly enjoyed the conversation. Dalton Scott is an honest, stand up guy who has achieved great success and has a lot to offer people.
Hope you enjoy this interview as much as I enjoyed it and don’t forget to take notes. This stuff is pure gold!
-Kam (aka ZeroFatz)
Yeah, I said it. Nobody cares what you have to say on social media and they probably never will. That is bad news for you too if you are planning on branding yourself, being the talk of the town, and driving tons of traffic to your website…bad news indeed.
Why is it that you can write an AMAZING blog post and then share it to your facebook page only to find that it drops fairly rapidly into obscurity, for the most part, being ignored.
Well, I’m going to tell you why.
Will it fix your problem?
The numbers tell me that it won’t. The numbers tell me that you’re going to consume my article and go right on being hopeless.
I’d like to think not though. I’d like to think that everyone has a fighting chance. So let’s do it…
Alright I am going to get mean with you for a minute. I’m talking “10 reasons why you will FAIL at being successful online” mean.
You want to know if you can make this online thing happen? You want to know if it’s possible for you to be successful online in business? Sure you’ve seen other people have success with online business but what about you specifically? Do you have what it takes? I have 10 reasons why you won’t succeed in your quest to make money online.
If you’re smarter than the average bear then maybe you can use this negativity to win…
That is a true statement but it doesn’t quite do justice to Kern. He is also a business consultant, a millionaire, close friend of self help leader, Tony Robbins, family man, and someone that most of us consider to be a “top guru” in the online marketing space period.
Well…hell…let’s not short change it.
Frank Kern is a damn legend in the IM space.
…and that’s pretty good considering he started his journey living out of a single wide trailer in Macon, GA, selling credit card processing systems as a door to door salesman.
My first experience with Frank Kern was a youtube video that I found quite randomly while surfing the internet one night entitled, Make Money and Sell on Demand Core Influence. It has one of those funny titles that you know is probably bullshit but just outlandish enough to make you curious…
I have learned a lot from doing youtube and it’s safe to say at this point that this platform has changed my life.
The funny thing about getting decent at something though is that it’s easy to forget what it was like when you first started. The further away you get from the beginning…the harder it is to remember.
I wanted to take a minute and write down some of the really big things that helped me get this far on my journey. These are my eureka type moments that made huge impact on me.
I feel like if you take the time to even SKIM over the following 12 things that impacted me then you will vastly improve your chances at creating a successful youtube channel that helps to make you a FULL TIME income online.
These 10 marketing lessons that I am getting ready to share with you…I either learned from or was severely reminded of by a video game.
I’ve been playing a lot of Street Fighter 4 this week. It’s been a little bit of a rediscovery for me because I remember being extremely passionate and good at Street Fighter 2 way back when I was around 17 or so.
I kind of thought of myself as sort of an expert on the game.
Now the difference between what I played when I was 17 and what I played this week is like the difference between my Dodge Caravan and a space ship.