Yes, I could go on and on, but the point is that there is a growing number of people who are getting sick of this stuff, and I bet you have them in your audience as well.

On your email list.  Subscribed to your Youtube Channel.  Consuming your content.  People who absolutely never asked for AI and are beginning to despise it.

And I’ll admit.  I’m one of them.

It’s true.  Although I’m an online business guy, and a professional email marketer…

…although I operate in the online business community, where it’s NOT COOL to say you HATE AI…

…I DO!

I hate the way EVERYONE seems to be USING it.  I hate the way everyone NEEDS a “sounding board” to do anything under the sun these days.

It wouldn't surprise me if these idiots aren’t using AI as a “sOuNdiNg bOaRd” to make sure they are getting the right toilet paper to wipe their freaking keister!

I hate the way AI is giving everyone an “inferiority complex,” making them think that they can’t do ANYTHING…

…or rather, they shouldn't BOTHER doing anything, because AI is just going to take that job away from them anyway.

I hate its stupid sycophantic ways.  

I hate the way it’s polluting the internet with garbage content that is basically turning the whole damn place into a PARODY of itself.

ANd I hate the way it all happened so fast.  I suppose that’s the power of the “easy button.”

But regardless, YES…

…I’m one of those growing numbers who HATE this stuff.  I wish it would have never even been created half the time.

BUT…

That makes me uniquely qualified for something I feel is important.

See…

At the end of 2025, I found myself at an extreme low point.  My confidence with PLR was shot!

Why?

I’ll tell you. I had been creating PLR email packages for years, and running my PLR email package club for years.

People paid me every month to deliver a package of freshly written emails with a PLR license for them.  Now these weren’t your standard 200 word blurbs.

I wrote pretty beefy emails.  Personalized, and stylized emails.  They had an info marketing sensibility.

I’ve been doing this for a long time, afterall.  As I write this letter to you, Epic Conversions (my business) is a decade old, and I worked online for 5 years before that.

So if you’re keeping score, that's 15 years of online business experience for me.  But…

…the thing is, when Chat GPT came out at the end of 2022, I knew there was a problem.  Here is this THING who can now WRITE emails for people FOR FREE.

ANd on top of that, it can write CUSTOMIZED emails for people on whatever topic they want.  And ON TOP OF THAT…

…it’s not just emails.  It’s anything.  Articles, youtube video scripts, podcast notes…whatever and you name it…

…these damn LLMs can write it up for you.

I remember thinking, “huh, this is a problem for people who create PLR.”  But I also thought that I was of average intelligence, and I’ll come up with an answer for it…

…I mean, I was always a good problem solver, I’m sure I’ll think of something.  A way I fit into this AI landscape.

But the years rolled by and I never did think of anything.  AI continued to be “The Hot Topic” and I continued to grow more and more disdainful towards it.

Sure I tried to like it.  I mean, that’s what I was SUPPOSED to do.  “Embrace all the new tech.”  But this was different.

I mean, why should I “like” something that is clearly here to replace…oh I don’t know…what do you figure…80% of all jobs on the planet?

Anyways, I had this problem.

About a hundred people were still in my PLR Email Package Club (MY Newsletter Club)and they weren’t really leaving.

I mean, I figured I would have lost them all by now.  Why would they stick around for my human written emails…

…when they could just have AI bang out 14 emails for them every month in about 10 seconds? 

It was a mystery.

And personally, I hated AI but I could not deny that it felt like my PLR service was not needed anymore.  So I grew unconfident with what I was doing.  

I stopped believing in my product.

And I closed my PLR Newsletter Club.  About 100 people paying me every month to write email packages for them…

…and I cancelled all their subscriptions.  Some would say that was very stupid of me.  And logically, I would agree with you.

However, I can’t create and sell products I don’t believe in.  If I’m going to sell it?  If I’m going to write the content every month?

I need to believe in what I’m doing.  Period.  Full stop!

So I closed it.

ANd my members started reaching out to me.  Telling me they loved my emails and that AI could never deliver what I delivered and stuff like that.

Which I appreciated, but it didn’t change the fact that I still believed that people were wasting their money investing in my club when they could just have AI write their emails for them.

So I closed it down for a month or two.  And in that time, I’ll tell you I thought I was just going to move on.  

I thought the PLR business was FINISHED.  I really did.  At least the PLR business I wanted to be a part of.  Human written PLR with style that creates impact.

But a funny thing happened.

I started realizing something.

What I create with my human written emails?  It’s not the same thing as what AI “generates.”

In fact, I was just watching Pulp Fiction last night, and I think Jules Winnifield said it best: