Yeah I said it…enough with the small talk…
Roll em’!
1.The Collector…
The Collector looks at information products like Stephen King novels. He finds the product vendors that he likes and he kind of attaches himself to them like authors.
When they release a new product he buys it.
When they send out a new email he opens it.
He collects their products, never really taking action on any of them but just being entertained by them. Many times the collector doesn’t even realize he’s a collector.
Many times it’s a subconscious act. He thinks he’s being productive by following the teachings of his most favorite internet marketing gurus, but in reality he’s just being entertained by them.
Many times the collector understands that he is not making money because he is not taking action. He has a sense for it but doesn’t have the urgency to change it in most cases.
I don’t mind the collector. If severe ambition and a penchant for execution did not haunt me, I myself might be a collector. My grandfather was a collector of coins, guitars, and even cars.
I like collectors.
I work hard to make my products entertaining as well as actionable. I don’t mind the collector.
But the collector has a decision to make. He can continue to collect as a tourist, never really going anywhere but learning a lot, getting entertained a lot…
…or he can go all in on something. Throw the collection away and become the boss.
I once had a collection of Hot Wheels and I lugged those damn things around from state to state, everywhere I went. For years I stored those damn hot wheels in totes. Hundreds of them damn things.
I told myself that one day I would give them to my son (like some damn family heirloom or something.)
My son was born and he grew to the age where he might like and play with hot wheels. I tried to give them to him…
…he told me he didn’t like hot wheels.
It was a hard day donating them to the Good Will but I did it all the same.
The collector has a decision to make.
2. The Gadgeteer…
The gadgeteer is the guy who always knows about the latest tool, software, widget, extension, insert your favorite piece of software or cloud-based technology here.
The gadgeteer feels productive, feels intelligent, because he’s hip to the latest greatest in IM.
The gadgeteer is confused and does not understand why he is not making money yet, even though he knows about everything. He gets the science but not the art.
That’s the problem with this business. The science only gets you so far…and then you need the art.
The gadgeteer has not yet seen the world through his customer’s eyes. He’s still seeing them like something he needs to acquire. He’s still trying to serve himself.
I don’t hate the gadgeteer.
Perhaps if not for my unreasonable hate for computers and AI, I might have been a gadgeteer.
I know, I know…
…you’re thinking…how can someone who earns their living on a computer, hate computers???
It’s a paradox. I get it.
However it’s true just the same.
Here is what I know. I never made a dime online until I stopped worrying about my bank account and started worrying about my “would be” customers.
The gadgeteer still needs to learn that lesson.
3. The Student…
The student has a ferocious appetite for consuming content.
The student spins hours at night combing sales pages looking for that thing to buy which just might be the magic bullet that solves his problem (like neo from the matrix.)
And the student buys them.
He reads, he skims, he watches, he listens…
Every single report, webinar, video workshop, podcast he can find. The student consumes information like a drug.
He consumes it like a person stranded on a desert island who just found a full-course meal at the local Golden Corral buffet and it’s winner winner chicken dinner time…
The student knows a lot. The student is smart.
The student gets to a place where he’s seeing information that he’s already seen before.
He’s finding it harder and harder to find golden nuggets that might help him.
The student’s problem is not that he doesn’t know what to do. The student’s problem is that knowing the path and walking the path are two very different things.
The student does not execute.
The student is not taking action on that which he learns. The students inability to take action is holding him back.
The student might or might not realize this based on the fact that he knows quite a bit and many times people confuse knowing something with being experienced.
For the student to move forward he will have to humble himself, wipe away everything that he has learned and move forward with a dedicated path.
That means trusting in one thing and acknowledging that he is but a student and all students need to graduate. Pick a life and get to work my friend.
4. The Non-Committer…
The non-committer is a lot like the student but his appetite for learning is not as ferocious and he likes to ride the fence. No one respects a fence rider. The Non-Committer will never admit he is a non-committer (perhaps not even to himself.)
The non-committer gets mildly excited when he opens an email that leads to an offer that he thinks might help him (especially if everyone is talking about it.)
The non-committer buys the offer because he wants to see what’s in the box. He wants to know what all the hype is about. He might start a conversation about it on facebook with his non-committer friends.
And then he might proceed to start reading or watching the training, but the non-committer is not committed.
The non-committer has one foot in and one foot out.
The non-committer will take longer to finish things than needed.
The non-committer asks a lot of questions.
A special report might send you to do something and the non-committer will read it and instead of taking action will visit his favorite Facebook group and ask other people questions about taking said action.
He will then wait for responses and engage in conversations about said action.
The next day the non-committer might be on to the next thing and the cycle repeats.
The non-committer is like a cross between the student and the momentum junkie (don’t worry we’ll get to him.)
He loves the ritual and he wants to know. But the non-committer’s biggest weakness is his comfort.
The non-committer is comfortable. He generally has a job that he is not altogether unhappy with, or else he has gotten so used to it he knows nothing else.
He’s a tourist in the IM space.
The problem with being a tourist here is that you don’t win as a tourist. This is a place where unlikely warriors slay dragons and wizards pull bags of gold from thin air.
To make it here you have to be all in. You’re either all in or in the words of Conor McGregor, “You’re just another broke bum trying to sell some shit.”
5. The Momentum Junkie…
The momentum junkie is all about the feeling of starting something new.
The momentum junkie loves to open his email and see a brand new offer with an opportunity to make money online and hungrily dives at the sales page.
He eagerly smashes the buy button and jumps into a brand new strategy.
There is no greater treasure in the momentum junkies heart than chapter 1 of a new Special Report.
Often times the momentum junkie won’t even make it through the entire report. Instead, he only lasts as long on a strategy as the novelty of seeing something new.
The novelty of something new wears off pretty quick in the IM game. New launches happen every day here.
There’s always another chapter 1.
The momentum junkie very rarely ever sees any profit.
The momentum junkie is in love with chapter 1.
Often the momentum junkie understands why they are not making money online. He knows he is failing to execute. Failing to execute is depressing and it takes it’s toll on moral.
The solution? Clean the sleight and start over with something new.
For the momentum junkie to succeed he needs to learn how to sustain through rough times with a strategy by adjusting.
Adjusting is always the key.
When a new product is released there is buzz and hype. When you buy a new product, there is the novelty of it.
Novelty and buzz are not the same as true momentum. The Momentum Junkie must learn to adjust and create his own momentum.
The momentum junkie must trust in his path and stay the course even when things seem greener on the other side of the fence.
It is human nature to not be satisfied.
Where would we be if every entrepreneur in history gave up on his strategy so easily when he had lost momentum?
Stay the course and adjust. It is what you make it.
In closing…
These are my top 5 personalities who generally don’t make a lot of money online and I hope I gave a little insight in this article on how to break the cycle.
I’m not judging anyone as I sit here writing this. I’ve either been or been friends with all of these personalities. However…
…I know this game. It’s a ruthless game. None of these personalities win unless they break the cycle.
Good luck to you all.
My name’s Kam, some people call me ZeroFatz and that’s all I got!
Kam
