People always want to skip to the “what.”
It’s always, “What are you going to do to make that BIG money on the internet?”
Sell information products? Start an Amazon Niche site? Maybe…do some YouTube vlogging?
The “what” is seductive. There are a lot of “what’s” out there to choose from.
The “what” is like a long cool woman in a black dress, smiling seductively at you as she walks by…
Perfect lips, perfect hips, sets your mind reeling and then…
You have mail.
Surprise, surprise…looks like she has some competition (aka your inbox just slammed you with another bizop bro)
Well, well, aren’t you the wild stallion.
“What’s” are everywhere in this land. They multiply like those furry little creatures from the Gremlins movies. You remember them? Mogwai, I think they were called.
Anyways…you feed those damn Mogwai after midnight and ALL hell breaks loose. That’s when they turn into those hellish little ugly bastards that break everything.
Maybe that means you should stop opening email after midnight…
The point is…the “what” is common.
The How is not…
It get’s a lot more difficult for people with the “how.” You see…all these “what’s” come with manuals and courses and audios and step by step trainings and 2 hour webinars complete with 5k backend upsells designed to teach you the “how” to your chosen “what”…
…but at the heart of it…
…sometimes the “how” can be very hard. And when you ask them, “but how?”
No one ever tells you “very carefully, with a little luck, and eventually maybe…”
But they all probably should.
“How” is not a long cool woman in a black dress.
“How” is your gaslighting psychopathic ex who is more than happy to make you think you are doing good…
…only to slam you down with the reality of your failure and laugh in your face (aka you wasted more money on another dumb course and that shit did not work at all).
Do not despair…
There is yet hope…
The truth is you should have started this journey in a different place. Elusive as it might be…
Why is a golden child.
“Why” is where you should have started this journey. Forget the what. Forget the how.
What about how we find the “why?”
Because the “why” is a golden child.
Like that 80’s movie “The Golden Child” with Eddie Murphy?
The one where a Tibetan boy, the mystical Golden Child, is kidnapped by the evil Sardo Numspa, humankind’s fate hangs in the balance?
On the other side of the world in Los Angeles, the priestess Kee Nang seeks the Chosen One, who will save the boy from death?
Eddie Murphy was the chosen one…
You remember that?
Well buckle up buttercup…you’re the chosen one now.
The “why” is you’re golden child.
The year was 2009.
Simon Sinek wrote a book called “Start With Why,” and in that book he makes the argument that Apple INC. didn’t become the hands down greatest computer company in the world by saying:
‘We make great computers. They’re beautifully designed, simple to use and user-friendly. Wanna buy one?’
‘Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user-friendly. And we happen to make great computers. Wanna buy one?’
Apple started with “why.”
So says Simon. So agrees I.
But my question is this…
Do you have a why for trying to do what you do?
Or are you still chasing that long cool woman in a black dress?
If you are out there right now and you find yourself reaching and failing, reaching and failing…
First off, do not despair for we all reach and fail, reach and fail…
But maybe…just maybe…
YOu could get closer to success, if only you had that ever elusive “why.”
So tell me now.
I’m Kam, some people call me ZeroFatz and that’s all I got!