If you were the new guy who just discovered solo ads you might be getting a nervous giddy feeling of excitement as you skim down a swanky website promising laser targeted traffic to you for a great price. In the back of your mind you might be thinking, ”it can’t be that easy can it?”
But then you think, “well maybe it can…yeah surely it can…clearly this is how the big boys do it. They BUY their traffic!”
Why not just send this traffic to an affiliate offer with a good sales page? Yeah that’s what I’ll do! This is going to be as easy as going down a river in a boat!
And then you promptly lay down your 35 to 50 bucks for 100 clicks of that ever elusive golden traffic that will surely flood your bank account with affiliate commissions…
And then it doesn’t. You get about 2 sales and lose about 40 bucks…
We’ve all been there man. The promise of easy money pulls us all in. I mean, come on, let’s be real…that’s how we all ended up here in the first place.
Alright, let’s stop fooling around. Let’s talk about how you can REALLY use solo ads to make money.
You don’t want to generally send your solo ad traffic to a paid offer. This is cold traffic and they don’t know you. It is a much better alternative to send this traffic to a free offer first and just ask for the email.
Now with this free offer, you want it to be very specific. What do I mean by specific? Well let’s say your goal is to affiliate with a product about dog training. I would make my free offer a special report on one very specific aspect of dog training that is a big problem, dogs that bite for example. I want it to be specific and I want it to be a no brainer. At the same time I don’t want to overwhelm people with so much information that they don’t care about my affiliate offer.
So a great way to do ALL of that is to solve one problem but solve it in multiple ways to add that no brainer effect. What do I mean?
“25 ways to get your dog to stop biting people in less than 48 hours!”
I’m only solving one problem. I’m doing it in a bunch of ways. If someone has a dog that bites people…this special report is a no brainer.
Now this whole, “25 ways to get your dog to stop biting people in less than 48 hours!” special report example is highly congruent with the affiliate offer I want to promote. It is very easy for me to pitch the Dog Training affiliate offer after someone opts in for that special report.
When you buy a solo ad from a solo ad vendor you pay for clicks. So the best way to protect your investment is to really pre-qualify the prospects in the email before they click. This way you are only getting clicks that are much more likely to opt-in.
It seems like a no brainer but it’s not. When you start trying to write these emails it takes practice. Just keep in mind that email is SUPER important and you want it to be as specific as your free offer.
If your special report is about how to get your dog to stop biting people, then in that email your solo ad vendor sends, you want it to say something like…”are you having trouble with your dog biting people?”
Ok so you got them to click through and opt-in for that special report. Great job. The next step is to NOT send them to the download page. Instead you are going to send them to a thank you page.
On that thank you page you are going to do a few things. One, you want to let them know that their special report is on the way in their email. Second, you want to teach them something right there on the thank you page. A video works great for this. A simple 5 to 10 minute video teaching them something very niche congruent is great. Third, at the end of teaching you want to pitch that affiliate offer. Underneath the video or article you want to have a link to the affiliate offer. This will be the first time your prospects are introduced to the affiliate offer.
When you wrote that free special report you want to add a page in there for your affiliate offer. This is no different than an ad in a magazine. It doesn’t take away from the free special report. However it can add value to it for people who are looking for more. This will be the second time that people are exposed to the affiliate offer.
Now as soon as they opt-in for your free special report you are going to send them the 1st email in your autoresponder sequence. This email is just going to say thanks for joining and you give them the link to the special report.
Ok, now you are going to have 5 more emails in your sequence. They are going to be one day apart. This part is key. Each one of these emails are going to teach them a tip about your specific niche that is highly congruent with your affiliate offer. Each one of these emails is going to have a little personal story wrapped in them. You have to give a little. Thirdly, each one of these emails is going to pitch that affiliate offer.
Now that is 5 more times that this particular affiliate offer has been exposed to your prospects. Seven times in all. This is going to increase your conversions on the offer by quite a bit. Also with the teaching and the personal story in each email you are going to maintain good will and authority with your list.
Will you lose some of them? Absolutely. It’s fine. When people leave your list because they don’t like to be pitched, it’s fine. They are like the people who come and stay at your house for a few weeks and eat all your food and drink all your drink and never give you any money for anything. Total free loaders. You’re paying for that list. In time or in money you are paying to build it and you are most definitely paying to maintain it. You have the right to offer and you don’t need to feel bad about it.
Lastly, and you can do this on the very next day if you want, you want to ask your list what they want to learn about. Let them know you are working on some new content and you want to make sure you are getting talking about the things they want to learn about.
So by doing this you are learning about your list. Everyone who comes through to email 7 is going to get this question so you are going to be getting data on your list in this way. It’s really going to help you for future content you are going to write, products you might want to create, and most definitely affiliate offers you want to promote.
So in summary, don’t send your solo ads directly to affiliate offers. Maximize their potential by sending them to a free offer instead and follow these simple steps:
And that’s it. Easy, BOOM, done!
Now if you want to know more about really cool things you can do after someone opts-in for your lead magnet that will double your conversion rates check out Art of the Funnel: Blueprint. It walks you through my entire process, from front to back and everything in-between!
I’m Kam, some people call me ZeroFatz and that’s all I got!
I’ll see you in the next one!
Kam Jennings (aka ZeroFatz) is a full time mid-level internet marketer who makes 5 figures a year selling information products online. He is not rich and does not drive a BMW…However he does support a family of four with what he earns online. He specializes in Youtube, inbound marketing, product creation, membership sites and affiliate marketing.