SUBJECT: List Management Secrets Lesson 29 of 31: Divide & Conquer

Hi {!firstname_fix},

Ok, that's the reviews done with. Before we move
on, I'd like to discuss a couple more points with
you, and of course find out which type of list
you're going to be running. Before that, though,
point number one. Remember to divide up your
lists for tracking a relevance purposes. If you
sell a piece of software and gain a load of
subscribers, affiliates, sales and so on through
your site, you don't want to then try to mix it
all up and sell them onto an online marketing
scheme, because you're going off track, losing
the reason they subscribed in the first place,
and will in the end lose subscribers.

Another reason for doing this is your tracking
and testing. We already talked in several key
areas about how important tracking and testing
actually is using your list as kind of a market
research tool. You don't want to be asking about
online marketing when your list is based on
software, no one will have a clue what you're
talking about, you'll get bad data, and a whole
bunch of ubsubscriptions, and in extreme cases,
strange phone calls. 

Don't be afraid to split your lists up and have
two or three smaller ones related to different
markets or different areas. This isn't unusual at
all, and the extra work and maintenance is worth
it by far when you look at the possibilities and
the clear research data you can gain from each
targeted list individually. Of course, don't get
me wrong, there's nothing wrong with introducing
one list to the other and inviting them to join
if they're interested. Don't randomly mold them
into one though, or you'll confuse the heck out
of people.

Another advantage here is something closer to
home and more direct, and that’s simply it allows
you to target people specifically for the type of
products you're selling. We all know how
important targeting is, and how much of a waste
of time it is selling golf clubs to someone who's
interested in fishing equipment, this is just the
same. On a deeper level, you're allowed massive
flexibility too. It's not just for show. 

You'll be able to get more relevant people to
spend more on relevant products, earning you even
more money and targeted affiliates at the same
time. You're even targeting indirect sales here
and your future resource building by doing this
in the way of additional subscribers and
affiliates as well as direct sales. 

If you're interested in making residual and autopilot
income with List Building, check out this amazing
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To your success, 
YOUR NAME GOES HERE
