SUBJECT: Hot Niche Finding Formula Lesson 1 of 7: Hot Niche Finding Formula

Hi {!firstname_fix},

When selling a product, a lot of people make the
mistake of developing their product first, and
then trying to find a market for it. Of course,
the process should be reversed. 

Find a market first that spends money, then find
out what they want and give it to them.

It is certainly easier said than done, but there
are a lot of places online where you can do your
market research for free. They've done most of
the work for you already. You just need to know
where to go and what to do to connect all the
dots. Though it may sound pretty easy, there
needs to be time dedicated towards this activity.
It definitely will not happen overnight, however
perseverance will definitely pay off in due
course.

Let me show you the process I go through when I'm
trying to brainstorm for ideas.

For starters, I'm always aware of trends and
current events in the real world. I read several
newspapers each day, many magazines, both general
and niche-specific, I watch the news, I listen to
the radio. Occasionally something that I hear or
read will stick with me. I may record my thoughts
on my portable voice recorder; jot down some
notes, whatever happens to be convenient for me.
Sometimes I'll call my office voice mail and
leave myself a message.

But at some point I'll have several broad ideas
to research. I want to look deeper. And I want to
make sure there is a good market for them before
I even think about creating a product. 

So I'll begin completing the following steps:

Google Zeitgeist-
http://www.google.com/press/zeitgeist.html

To begin with, I check out the hottest search
trends at Google Zeitgeist. If I am targeting the
US market, I’ll click on “U.S. Zeitgeist,”
otherwise I’ll look at “Zeitgeist Around the
World.” At this point I am just looking for
ideas. 

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To your success, 
YOUR NAME GOES HERE