SUBJECT: List Management Secrets Lesson 9 of 31: Critical Terms of Newsletters - Part 1

Hi {!firstname_fix},

Let’s take a look at some of the key terms
related to E-zine or Newsletters.

Unsubscription Rate: **** Many e-zines have
become successful because of their great response
rates and low unsubscription rates due to good
content. A small lapse though and this can all go
pear shaped, especially when it starts to turn
into an ad list and subscribers trust is broken. 

Subscription Rate: **** A higher than average
subscription rate is good news. Reasons for this
include people liking to get useful content for
free. Once you've proven to them that this is the
case, it's not unlikely they'll tell their
friends. Word of mouth is a powerful thing. With
so many dud e-zines out there that are just ad
lists, it can be hard to persuade people that
your list is quality. Use example issues, or a
website of back issues to combat this and prove
you are what you say you are.

Ad income: ***** Excellent and steady ad income
from your subscriber base. Compared to other
lists that don't even sell ads, this is a great
way to bring in the few extra thousand dollars
per month. Be careful not to over do this though,
as subscribers may start deleting mail from you
on the basis they think it's an ad rather than
anything useful. 

JV Circle: ** Only two stars here for a few
reasons. The main one being if you're already
selling ads, it's quite likely that your joint
ventures or any ad swaps you may do with other
marketers may reflect the cost at which you sell
your ads. Personal non public lists are far more
desirable in general, and are much more valuable
when put on the bargaining table. There is,
however, an income to be had here through joint
venture affiliate promotion, a free ad for a
percentage of the profits. If your list is
particularly good though, and your ad cost low
enough, the promoter may instead opt just to buy
the ad themselves and bypass the need to pay you
a percentage of each sale. 

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