SUBJECT: Landing Page Blueprints Lesson 1 of : Introduction to Landing Pages 

Hi {!firstname_fix},

Before you begin the attempt to build a
successful list or create a powerful sales page,
you will want to start with a rigorous
introduction to landing pages. In stark contrast
to undifferentiated, unfocused home pages,
landing pages focus specifically on capturing
leads for a newsletter or making sales for a
specific product – and make no attempt to give
visitors a different option.

Another common word that is often used to
describe landing page, is “squeeze page” (or
“lead capture page” in some circles). A squeeze
page is a page designed to get names and email
addresses. Usually, however, a squeeze page is
usually a smaller type of landing page, which
usually has an opt-in form in sight when the page
loads.

So what is important to learn in an introduction
to landing pages? First, it is important to
recognize that all successful marketers use
these. If you plan to sell a product over the
Internet, you will want to use one, too, rather
than relying on sidebar opt-in forms and
unfocused pages that do not convey a single point
and a single call to action. 

Another important thing you will want to take
away from this introduction to landing pages is
that every landing page contains the same parts
and is focused on a SINGLE goal – getting the
visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or
sales prompt), a brief or lengthy introduction, a
picture of the list/product owner, the signature
of the list owner, and a call to action (or
multiple calls to action).

Determining which model will work best for you
can simply only be done through testing. While
many boast a conversion and attribute it to the
shortness of their introduction (many will be one
short paragraph), otherwise will boast a high
conversion rate because they use lengthy,
thorough, and compelling copy.

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To your success, 
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