SUBJECT: Testimonial Trust and How the Power of Feedback can Increase Sales


Dear {!firstname_fix}, 

E-books are quickly becoming a dime a dozen. If you would like
to make a profit with one of your e-books, you will need to set
your e-book apart from all the rest.  One of the easiest ways to
do this is through positive recommendations and reviews.  People
are more likely to buy a product, especially a new product, if
it comes highly rated and recommended.  If you would like to
know how product reviews and recommendations can help you, you
are urged to read on.  A number of helpful tips are outlined
below.  

As it was mentioned above, there are a number of different ways
that product reviews and recommendations can help you.  It was
also mentioned that e-books are becoming a dime a dozen. 
Essentially, this means that there are so many e-books available
for sale; it is often difficult to make a sale.  With so much
competition it is hard for even with one of the greatest e-books
ever written.  Getting reviews or recommendations from your
previous customers, which are also referred to as testimonials,
may help increase your sales.  Positive testimonials help to
create a name for yourself; a good name.  They can also create a
sense of trust; trust that many consumers go searching for
before making an online purchase, even an e-book purchase.  

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Although it is important to know just how helpful customer
testimonials are and how they can help you, you may also be
wondering about getting them.  There are many e-book authors who
mistakenly believe that they have to sell their product first,
before receiving any customer testimonials or reviews.  This
isn’t the truth.  If you are looking to boost the appearance of
your e-book, through customer testimonials, you may want to
think about giving your e-book away in exchange for reviews.  It
is a known fact that many consumers love free products, even
free e-books. You will also find that many would be more than
willing to give your e-book a positive review, just for
receiving it free of charge.  You can often find these
individuals on online forums.

Once you have a collection of customer testimonials, it is
important that you put them to good use.  In fact, you will want
to make sure that you use them to the best of your ability.  Not
only will you want to display your customer testimonials on your
webpage or your e-book sales page, but you will want to take it
a step further.  It may be a good idea to use customer quotes in
a press release or even in a newsletter that you send out to
other internet users.  To effectively help you increase your
sales, customer testimonials need to be seen and prominently
displayed.  

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Speaking of being displayed, there are also a number of
different ways that you can have your customer testimonials
displayed. The most common form of customer testimonials, even
for e-books, is in printed format, like a small paragraph.  Of
course, this is okay to do this, but you may want to take it a
step further.  If it is at all possible, you may want to think
about having your customers give their testimonials in video
format.  This is relatively easy to do as many internet users
have webcams.  

If you are unable to do a video format, you will at least want
to include pictures with your written reviews or customer
testimonials.  Having a picture, even just a headshot, of the
person who gave the review, puts a face to it.  This is
something that many consumers search for. Although a picture
really doesn’t mean anything, it gives consumer a sense of
trust, a feeling that it is a real, legitimate review.  

Customer testimonials are a great way to prove the quality your
e-book and even increase the chances of it selling.  One
important thing that you always need to remember is change.  You
never want to edit or change your customer testimonials without
permission. In fact, changing your customer’s testimonials may
land you hot water; hot water that may bring negative, unwanted
publicity to you and your e-book.

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To your success, 
YOUR NAME HERE

P.S. Customer testimonials are a nice, free way to bring
publicity to your e-book and to create a “buzz.” 
