SUBJECT: List Management Secrets Lesson 22 of 31: Where Your Most Effective List Comes From

Hi {!firstname_fix},

The problem with both of the above statements, is
that while the second is a totally strange
conclusion to come to and is totally incorrect,
and the first statement is somewhat true to an
extent, it still does not give you the whole
story. Where do the best parts of your list come
from? Leads? Nah, e-zine ads? Nope. Free
subscription boxes? Nope again, it is your
customers, the people who buy from you. Think
about this, if you have made a sale before, where
is that customer now? Are they on your list, or
did you let them escape? These are the people
that should land on your list before anyone else.
The important ones that have bought from you
before, and most likely will again if you don't
discard them or forget about them in a hurry. So
this is where the fun part comes in.

You will notice that everything I talk about
links into building the other four main resources
along with it, and this is no exception or a
coincidence. How about making sales, and taking
money for a subscription system or a website for
the simple aim of building your resources, in
this case, your list (although probably the other
four along with it too).

Now here is something I see quite often from the
top marketers, that you could most likely
overlook if you have not bought into these
products or got involved before. Take this
opportunity to think for a moment. If you could
set up a product with the sole intent of building
your resources, what would it be? At this point I
would expect replies associated with giving free
stuff away, tell-a-friend scripts, and some sort
of mass e-book library give away like we see all
too often nowadays. Boring!

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