Subject: [List Secrets] Critical List Building Mistake #2

Hi {!firstname_fix},

MISTAKE #2: FAILING TO SPLIT TEST

Split testing squeeze pages is a very important 
part of your success.

Split testing can help you earn more money
By simply improving the conversion raate of your
landing page you can get more optins without spending
more money.


Google analytics is a free tool to use for split
tests you can sign up for a free account at:
http://www.google.com/analytics/

Google’s Website Optimizer tool will provide with enough 
information to be able to quickly analyze and evaluate your 
progress.

When you start split testing, only test one element at a time.
For example, if you are testing the headline, only change
the headline leave everything else alone.

This way you can know for sure the headline is what improved
the conversions or worsened it.

Once you have determined which headline works best, 
change another element of your squeeze page, 
such as the color scheme, opt-in box frame etc.


In the next email, we will discuss another critical mistake
newbie list owners make.


Till then,

Your name