SUBJECT: Giveaway Event Explosion Lesson 6 of 10: How to Identify a Quality Give Away Event

Hi {!firstname_fix},

Now for the great news: Give Away events are
still workable and viable list building models –
as long as they are done right!

It’s really only a matter of joining the right
Give Away event. So what makes a good Give Away
event… good? Some important criteria you will
want to look out for are listed below:

Give Away Event Factor #1: The Partners are
Cooperative

In short, are the partners in the same event as
you are willing to endorse the event to their
mailing lists as required? While it’s hard to
tell if this is going to be your first few times
giving a try at building your list through such
events, you can usually tell whether the partners
are cooperative or not if the partners are
somewhat closely related or working together with
the host.

This substantial difference can be seen in both
of what I call “Massive” Give Away Events and
“Mini” Give Away events.

Massive Give Away events are usually participated
by more than 20-30 marketers in the same event,
and its growth is often encouraged by the use of
affiliate programs.

Mini Give Away events, on the other hand, are
somewhat more “closed door” whereby the host is
more selective of the partners he or she chose to
work with.

While I cannot say which type of event is better
than the other, from my experience, Mini events
have most cooperative partners due to bias
choosing and “closed door” invitation.
Incidentally, it’s harder to enter a Mini Give
Away event as an outsider.

Massive ones may or may not produce good signup
results depending on the partners who join in. If
the event is full of unknown marketers or free
riders, you probably can tell that it might not
be executed well.

Give Away Event Factor #2: There Are Some
Hard-Hitting Partners in the Same Event

If there are a couple of reputable partners
joining in the same event, it would be a good
chance to hitch a ride.

Important tip: In many cases, I learned that some
top marketers usually just join in without
putting in any effort in endorsing (which makes
him or her a free rider, too). So if you learn
that the specific marketer is that kind of person
in nature, it’s probably not wise to join in that
Give Away event… because the biggest free rider
is there.

Not all top marketers are like this, fortunately.

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To your success, 
YOUR NAME GOES HERE