SUBJECT: List Management Secrets Lesson 27 of 31: Personal List - Ad Content

Hi {!firstname_fix},

So you might be wondering, how the heck you keep
your list interested if all you're sending them
is ads and ads for other programs. Well as you
can see from the above example, whereas the
normal person might not enjoy these ads, like
minded people with the same type of lists, and
established marketers with promotion power may
indeed feel that what you're sending them is
profitable. 

Not to mention the fact that if you're a big name
already, or at least well know within your
circle, people are pleased to know what you're
doing. It's the smart ones that sit on your list,
and watch you. Watch how you handle situations,
what software you use, what you promote, how you
promote. The catch? The catch is if you're not
well known to your list already, then this can
seem like a simple ad list to the unstrained eye,
resulting in a loss of interest and subscribers.

My advice here is simple. Even though the work
load is low, you don't really need to perform any
other maintenance aside from your standard
product creation, and of course searching for new
products to create, you'll probably want to leave
this one until you're established, or have a good
base of people on your list that know your name,
how much you earn and how darn good at your
marketing you are. Of course there is a much
faster alternative, and it involves getting
yourself well known through joint ventures and
through other people’s lists. Once you've done
that, if people start migrating to your list, you
won't have to worry about them running off and
leaving because they're wondering who the heck
this random person is sending them adverts that
are no use to them.

If you're going to be using this type of list,
make one hundred percent sure that it's right for
your business, and the type of promotion you want
to carry out. You'll also find that if your
subscribers don't know you already, or have at
least heard of you, they'll be gone faster than
the previous two list types for the simple reason
is they don't understand what you're offering
them with your mailings. This is definitely a
great list type, and does indeed work well. There
are many marketers out there, who's list I'm on
right now, that utilize this effectively. Every
single one of them however, was either
established already when this list type came to
life in their marketing efforts, or got
established really quickly through recognition
and other peoples lists to allow them to do this
right off the bat. As you can see it's a tough
balance to make, but once you've got it, this can
be a great little earner.

Once you've got a good base of people with
similar interests however, you're going to reap
the rewards big time from many, many branches of
promotion through your subscribers lists, your
subscribers subscribers lists and so on. Be very
wary when selecting this list type, because if
you don't have the right contacts, or the right
name and expertise, it won't work.

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