SUBJECT: Captivating Content Creation, How to Engage Your Readers The Entire Way


Dear {!firstname_fix},

Are you an article writer? If so, what type of articles do you
write?  When this question is asked, the subject matter isn’t
really being sought after, rather they way that you write.  Do
you write interesting articles; articles that your readers can’t
wait to finish reading? Or do you write traditional, boring
articles; articles that your readers may not even finish
reading?  If you answered traditional boring articles or even a
collection of them both, you may want to reexamine the way that
you write. After all, it isn’t a secret that readers actually
like to enjoy what they read. That is why it is extremely
important that you write captivating content.

As it was mentioned above, the subject of your articles isn’t as
important as the way that your articles are written, but it is
still important. For that reason, you will want to write
articles that interest you, but also ones that will draw in
readers; readers from all walks of life. The best way to come up
with these article subjects is to use the internet to your
advantage. After all, the internet is likely where your articles
will be published.  To find “hot topics,” to write about, you
will want to use keyword research tools, search engines, news
websites, and shopping websites.  When it comes to finding “hot
topics,” these are your best sources of information.  Once you
have found an interesting and popular topic to write about, you
can then focus on the way that your article is written.  

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The goal of any article writer is to have their article read and
loved by readers; however, there are some cases where this is
more important than others.  Many internet users, namely
webmasters use articles to create back-links to their websites. 
These back-links are used increase website traffic.  The only
problem is that many article directories only allow links at the
end of an article. This means for you to benefit from article
distribution and back-linking, your readers must make it to the
end of your article.  If you are a webmaster who is using this
technique, it is extremely important that you go the extra mile
to ensure that your articles are interesting and easy to read.

Speaking of interesting, the best way to determine whether or
not your article is interesting is if you like it.  After you
have created your article, you will need to proofread it.  After
you have thoroughly proofread your article, you are urged to
review it one more time.  This time, you will want to examine it
as a reader, not the article writer.  If you find your content
dry, dull, or boring, there is a good chance that your readers
will as well.  

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An article that is easy to read is also important.  You can
write a captivating article, but if it difficult to read, it
won’t do you any good.  When it comes to easy to read articles,
grammar is an important component.  Whether you are planning on
selling your articles, using them for your own personal use, or
submitting them to article directories, you need to take the
time to proofread your articles.  Many internet users claim that
the number one turn off is articles that are poorly written. 
There is no quicker way to lose a reader than to have an article
that is poorly proofread.  

In conjunction with readable articles, grammar wise, it is also
important that you examine the words that you use.  To sound
professional, many article writers use big, technical sounding
words.  This is okay to do is some cases, but it is typically
advised against.  The only time that you should use big,
technical words if you are writing an article that will be read
by experts in the same field.  The second biggest turn off for
readers is content that regularly contains words they do not
know or understand.  In a way, this is similar to creating dry,
boring content.  If your readers cannot understand exactly what
you mean, they may find reading your article to be useless or a
waste of their time.

The best way to write captivating articles is to write from your
heart.  When it comes to article writing, even just a little bit
of creativity can go a long way.  Creativity is what can turn an
otherwise boring article into one that your readers will not
only enjoy reading, but one that they may also recommend to
others.

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To your success, 
YOUR NAME HERE

P.S. When writing articles, creativity is extremely important. 
Even if you do not consider yourself to be a creative person,
you are urged to sit down and brainstorm.  You may find that it
is the best way to develop captivating article ideas.

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