SUBJECT: Hot Niche Finding Formula Lesson 4 of 7: Other Research Tools

Hi {!firstname_fix},

One relative newcomer as a research tool is
Google Trends (http://www.google.com/trends).

There’s lots of useful information here. You can
see that the news volume is synced with the
search volume, and several notable news articles
are displayed, along with where they occurred on
the timeline.

In the lower section, you can see which
countries, cities, and languages made the most
searches. Be aware that the indicators are
normalized, meaning they are adjusted for that
region’s population. For example, South Africa
has about 44 million people, compared with the
U.S.’s 295 million. So the U.S. may have
performed more actual searches, but after the
adjustment is made, South Africa comes on top for
this search term, which is “fly fishing.”

In the upper-right corner of the page, you can
switch regions (e.g. if you wanted to check the
U.S. only), and you can change the time period.

For example, notice below how I changed the time
period to a single month. See any cyclic trends
there?

You may have noticed that searches for this topic
tend to spike every Friday, going into the
weekend, and then fall again during the week. 

This information may be useful if you are going
to advertise with Google Adwords, and you’re
launching a firesale or other limited time
campaign, because you’ll want to schedule your
campaign around one or more of those spikes.

Some markets have different patterns, so it’s
useful to be aware of them prior to launch.

Another great use for Google Trends is if you are
trying to decide between two different niches. If
you enter your search terms and separate two or
more with a comma, Google will compare them for
you.

Very useful. 

The work is already done for you. You just need
to put it to good use. As you can see above,
piano is too broad a niche. It has a high amount
of searches, but the bids for PPC traffic is too
low. As a result, I would suspect that people are
generally not making a lot of money with that
search term. 

Remember, high volume + low PPC bids = low click
through rates and even lower conversions.

Fly fishing, on the other hand, does have PPC
bids between 30 cents and $2.00, so money is
likely being made there. However, the search term
itself is too low. Unless you have other keywords
for that niche to add additional traffic, I would
steer clear from there as well.

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