SUBJECT: Giveaway Event Explosion Lesson 3 of 10: How Give Away Events Work

Hi {!firstname_fix},

As said earlier, Give Away events are almost
similar to what I call a BIG version of an ad
swap.

The host of the Give Away event invites partners,
who are primarily list owners in the same niche,
to contribute a gift.

The gifts are usually digital products, like:

• E-Book,

• Report,

• Audio/Video product,

• Membership pass, and/or

• Software/Script

The host of the event then pools all the gifts
contributed collectively by the partners in one
page or member’s area. This is where all the
visitors will go to download any gifts of their
choice, and the link of the gift they click on
brings them to the individual partner’s signup
page.

You, as the partner, prepare an opt-in page for
visitors to sign up to your mailing list to
download your gift. So in a real essence, anyone
who wants to download your gift must opt into
your mailing list to download your gift.

While the gifts are given away at zero-cost, the
only requirement is that the visitors must sign
up for your mailing list to receive them.

Your visitors-turned-subscribers has the option
to cancel their subscription to your mailing list
at any time, of course, but this is a good
opportunity you should be taking to build your
relationship with the newcomers to your mailing
list or e-zine or membership site.

Okay, so that is EXACTLY how you’re going to
build your mailing list after all. But where DO
these visitors come from?

Like ad swaps, Give Away events are really using
subscribers to make subscribers.

On the launch day and during the limited time
event, you and other partners are required by the
host to endorse the Give Away event to your
individual mailing lists.

In other words, you are going to tell YOUR
subscribers to go to the Give Away event to
download their gifts at zero-cost, and the reason
may vary depending on the occasion. It could be a
gesture of “thanks for being our loyal
subscriber” or even in conjunction with a holiday
season.

Whatever the valid reason is, you should be
instructing your subscribers to check out the
Give Away event on a website where all the gifts
are pooled together. With the host and other
partners are doing the same, it will be a massive
gathering of traffic at the website where all the
gifts are being pooled.

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To your success, 
YOUR NAME GOES HERE