SUBJECT: Giveaway Event Explosion Lesson 10 of 10: Give Away Event & List Building Tips

Hi {!firstname_fix},

1. Always use the same gift.

Okay, not really always, but use it for a long
period of time. Most marketers and active Give
Away junkies believe that they should always
offer something new in every event.

While they have a valid point and there’s
absolutely nothing wrong with it, the problem is
that you will find yourself drowned in creating
new gifts all the time! This is going to be the
case if you decide to participate in Give Away
events actively.

Secondly, you will find the issue of “double
leads” becoming apparent when the same subscriber
to your list downloads your second gift by
subscribing to your other list.

When you send a promo email out to ALL of your
list, the same subscriber can get annoyed by the
same emails being thrown into his or her inbox
repeatedly due to the numerous subscriptions –
hence the 100% un-subscription!

Just change your gift occasionally and sparingly
and when you do, be sure you reward your current
subscribers first so there’s no reason for them
to opt into your list again the second time or so.


2. Contribute your own gift.

That’s right. As in, YOU create it. Of course,
you can opt for engaging ghostwriters or use
Private Label Content but ultimately, it should
be your name on the gift.

Don’t carelessly bundle a group of products with
Resell Rights due to possible terms violation
(unless you’re pretty sure about it).

But the encouraging factor about offering your
own gift is because of the branding and privilege
of being unique, and if you understand the true
value of it, even the excuse of having no time
seems lame!

3. Join 2-3 Give Away events that are held at the
same time where possible.

Not only can you build your list faster through
this leverage, you only need to send one promo
email to endorse ALL 3 events!

4. Don’t overdo yourself with joining Give Away
events!

Otherwise, your email promotions will be full of
sending subscribers to joining Give Away events.
And when that happens, your list might just be a
haven for freeloaders and phoney leads.

So do it sparingly and at your own wise judgment. 

5. Comb your mailing list database once in a
while for phoney leads.

Once in a while, spend some time combing your
database for phoney leads. They should be deleted
because they can warrant unwanted trouble such as
potential theft, troublemakers and possibly
hackers!

Since these people didn’t want to provide their
true details in the first place, there’s no say
as to whether they can be just as honest later on!

You can save some of your trouble upfront by
banning common phoney names such as “abc”,
“asdf”, “qwerty”, “zxcv”, “hjkl”, “aaa”, “123”,
“abc”, and so on.

You might also want to ban and blacklist some
domain names and known email addresses that just
places your emails in their junk box, such as
*@neverbox.com.

And last but not least…

Don’t forget to thank your new subscribers when
they join in after the event! GOOD LUCK WITH YOUR
LIST BUILDING VENTURE!

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To your success, 
YOUR NAME GOES HERE