SUBJECT: List Management Secrets Lesson 2 of 31: Overview of List Management 

Hi {!firstname_fix},

Let’s take a look at some of the important
pointers related to list management. These points
will help you understand the need and value of
creating a list and the method you could adopt to
accomplish this. If you are just getting started,
then the below mentioned points are sure to give
you the initial kick-off that you would need.
Remember, it is getting started that may pose a
hiccup. Once you get a hang of it, you will know
what to do to improve and improvise.

- To show you why you need to decide which method
you are going to use to maintain your list before
you even start building it for maximum positive
effect.

- To explain why it is so hard to change mid
flow, once you have already started.

- To show that to get people to listen and take
notice of you and avoid complaints, there's a few
things that you will need to tell the customer
beforehand. 

- To set solid goals for your list, and map out
where you want it to go in the future. 

- To show you how powerful your list actually is
to you, and to display how much more earning
potential some methods have over others, and how
you're going to capitalize on that.

- To introduce the rating system which will be
assisting your decision on how you are going to
maintain your list when from the moment the first
subscriber arrives.

- To talk about the advantages and disadvantages
of the first list maintenance type, a standard
e-zine or newsletter to your target market.

- To reveal the first of the most powerful list
type that you could possibly have in your hands,
and how to deal with the subscribers and make the
most cash out of it. 

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To your success, 
YOUR NAME GOES HERE