SUBJECT: List Management Secrets Lesson 30 of 31: The Personal Touch

Hi {!firstname_fix},

It does not get any better than this, and it sure
beats just throwing them all in the same hat, and
hoping the right people read it. The power here
is catering to your customers to your needs. 

Finally, we have the personal touch. It is
something that’s always important when you are
running your own list. In fact, speaking of the
personal touch, just four months ago I remember
getting a Christmas card from one of the
programmers who is working on something for me.
It was not anything special, just an e-card sent
via e-mail to all his customers, with a generic
dear sir/madam at the top of it. It was nice
though, and what is nicer for him is I remembered
it. Heck, I don't even remember what I had for
dinner two nights ago so it definitely did
something. I have used his services four times
since.

The same is going to apply to your subscribers.
Send them Christmas greetings for example, and
they will remember you. That is what is called a
personal touch. Those simple things that make
people remember. Many people do this already in
some form or another, but a little graphic maybe,
something fun that isn't there to sell them on
something. That is all that ins needed.
Remembering that programmer and his name, and his
company name is proof that it works. (I have many
more examples of this. It was definitely not just
a one off thing) I have seen others do this too,
and I still remember them from last year. How
many ads do you remember that landed in your
inbox say, three months ago? Be personal, but
professional, and this will not only be relevant
to your business, but more importantly, your
reputation and your profits.

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