SUBJECT: Giveaway Event Explosion Lesson 5 of 10: What More Do I Need?

Hi {!firstname_fix},

Auto Responder

I know this pretty much a given if you already
own a mailing list. But I want to address a
couple of important concerns.

Firstly, be sure to require a double opt-in for
your visitors. This is in effort to prevent
phoney details being keyed into your signup form
by freebie seekers… who also want to take a step
further in putting you into trouble such as spam
issues. By requiring visitors to confirm their
subscription from valid email addresses, you can
cut more than a bunch of spam risks at stake.

Secondly, be sure to sign up for a reliable auto
responder account. You would not want to use an
auto responder that produces a high bounce rate
otherwise your list building efforts would be
literally wasted!

Landing / Signup Page

This is the page where your would-be subscribers
would go to view the full 	important details of
your gift.

Usually, this page is not shared publicly and
used specially for Give Away events and
incidentally, you also include the opt-in form at
the bottom of the page.

Be sure to include the following details in your
landing/signup page:

- The benefits of your gift,

- Remind your visitor that he or she is required
to sign up to your mailing list in order to
download the gift,

- You will NOT rent, share or sell his or her
details away,

- And that he or she can cancel her subscription
at any time!

Support/Email Address

Be sure to include a way your visitors or
subscribers can contact you on your landing page
and thank you page!

You wouldn’t want to trouble the Give Away event
host into handling yours. Besides, where your
gift and signup are concerned, it is your domain
and territory to take care of. Therefore it
becomes more or less your complete responsibility
to ensure that this is religiously given
attention.

It’s advisable to include a link to your support
helpdesk on these pages over your email address,
if you have a support helpdesk. Otherwise, email
would work, too.

Miscellaneous

These are some other important things you may
want to include in your Give Away event
preparation as a partner and contributor:

Photo & Signature – it would make your landing
page more professional looking, and might just
help with your signup rate boosting. Also, some
events might require your photo so be prepared to
have your best photo available!

Gift Image – people DO judge a book by its cover
especially online. Be sure to prepare you gift
image at various sizes (large, medium and small)
because chances are that the Give Away event host
will need one from you to display on the gifts
page.

Forwarding/Tracking Link – while not mandatory,
it would be good to have one so you can monitor
your click throughs for both “sending subscribers
to the Give Away event” and “how many people are
clicking through your landing page to see your
gift” so you can monitor the signup conversion
rate.

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To your success, 
YOUR NAME GOES HERE