SUBJECT: Hot Niche Finding Formula Lesson 6 of 7: Where Do I Go To Niche Specific Sites

Hi {!firstname_fix},

So I’ll set up a mini-course on my autoresponder
with my content. 

I like mini-courses better than just a free
report to get them to opt in, because the free
report is a one shot deal. I want to “train” them
to be on the lookout for my emails, to anticipate
them and open them. That way when (or if) my
offer shows up in their inbox, it may have only
been a day or two since they last heard from me,
not weeks or months ago when they got their free
report (in that case they’ll likely forget they
signed up for your list and promptly delete your
offer, unsubscribe, or report it as spam). 

If I have a free report I want to use, I’ll
simply break it up for my mini-course. But as
this is a new niche, it’s unlikely I’ll have a
report yet.

I’ll then set up some very targeted PPC ads using
Adwords. 

I want to match each ad group to the keywords as
closely as possible.

Then I turn it all on and start building my list.

So where’s the product, you ask? 

Well, at this point, I don’t know for certain how
much traffic I’ll get or whether they’ll opt in
or not, never mind whether they will purchase my
product. I have an idea, due to my research. 

But now we want hard numbers to back it all up
before I invest any more of my time and money.
Hence, the testing. There are two things I
primarily watch as the list begins to build:

1) How much traffic I am getting from PPC. I want
to compare what I’m getting with my previous
Overture estimates (adjusted for Google). At this
point I want real numbers, not estimates.

2) My opt in percentage. If it’s too low, either
my squeeze page copy needs to be tweaked, or, if
I’ve done my homework with my copy, perhaps this
market is not made up of enough buyers. 

Listen, if they’re not going to opt in, they’re
certainly not going to buy.

Now if my traffic and opt ins are both good, now
is the time to start thinking about a product,
which ideally should be along the same lines as
the content they signed up for in the first place.

Sometimes I will even email my list at this point
and simply ask them what they want, or try to
determine their wants and needs from carefully
constructed survey questions. Just remember that
people often say one thing and do another. It’s
only 100% accurate when they vote with their
wallets.

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