SUBJECT: Ebook Publishing Profits Lesson 11 of 15: What should I charge for my ideas?

Hi {!firstname_fix},

There are all different formulas and methods for
determining the correct price for your E-Book.
Let's begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution
and maximum exposure. This goal is aimed at
drawing customers to your business or service, or
to establishing the credibility of your
reputation. If this is your main goal, you should
aim to keep your price on the low side. Some
authors have even priced their E-Books at a
profit loss to draw a high number of new
customers. The key is to find a price that
maximizes your profits and the number of books
you sell.

This is an excellent pricing strategy if you are
looking to acquire long-term customers. Long-term
customers are extremely likely to buy from you
again and again as long as the first E-Book they
buy is of exceptional quality and beneficial to
the customer.

However, if your book contains valuable and more
importantly NEW information, references, or
techniques then you should aim to price it on the
high end.

After you figure out your goal, you must figure
out what your audience's need is for your E-Book.
For example, does your book solve a particular
problem? If it does, and solves it in a way that
hasn't been written about in one hundred other
E-Books, you will be able to achieve high sales
at a high price. If your book solves a problem or
answers questions in a new and unique way, you
should price your book as high as you can go. You
will achieve larger profits this way, but bring
in fewer customers. Just make sure the question
or problem that your book solves is one that is
important and relevant to the majority of your
market audience. If your ideas are not common
knowledge, or you are presenting a brand new
technique, you will be able to sell books at a
high price. Just be prepared for your competition
to undercut you on price as soon as they hear
about your book.

Keep in mind that the above pricing strategy is
temporary. Eventually, you will cease to sell
books at this high price. So figure out in
advance how long you plan to offer your E-Book at
this high price, and when that time is up, change
your pricing strategy.

If you want to see large profits over customer
draw, aim for an audience that is looking for
easy solutions to their problems at a low price.
If your book is aimed at solving one particular
problem rather than general advice, then you can
charge more. Start at the highest price the
market will bear to bring in the largest profits,
and plan to discount the book a number of times
throughout the year.

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To your success, 
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