SUBJECT: Giveaway Event Explosion Lesson 2 of 10: How Do Give Away Events Really Work?

Hi {!firstname_fix},

Give Away events are carried out primarily in the
Internet Marketing circle itself. However, it is
very possible to carry out Give Away events
successfully in other hot niches with the
cooperation of a group of partners and
contributors in the same niche.

I also suspect that it has probably been carried
out in offline businesses, in a similar way, to
get hot prospects and leads, though I cannot
vouch for this truth. It’s a subject fit for
another book, nonetheless.

So how do Give Away events really work – and how
does it help YOU build your mailing list?

Well it works like this: think of a GIANT ad swap.


How Ad Swaps Work

In a regular ad swap deal, you and another list
owner (who probably has a similar mailing list
size as yours) do an ad exchange.

You send the partner’s advertisement to your
mailing list.

Your partner sends YOUR advertisement to his or
her mailing list.

Usually, you will want to send an ad that
encourages the reader to subscribe to your
mailing list (we’ve been talking about it until
now so you know the drill!).

You can call this “legally stealing subscribers”
if you want to. After all, the average subscriber
is subscribed to more than 10-20 mailing lists,
possibly more, which is a perfect norm these days.

While ad swapping is a perfect way to build your
mailing list by playing the game of “using
subscribers to make subscribers”, the leverage
effect is often 1:1 in a real sense.

You can only carry out one ad swap at a time, for
starters. And even if you do swap ads with more
than one list owner or e-zine publisher, the
leverage effect remains 1:1 because you have to
send that many advertisements to your list, too,
in proportionate to how many list owners you
agreed to swap ads with.

This doesn’t mean I’m discounting the power of
swapping ads; it’s a good and essential marketing
method you can do now and then.

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To your success, 
YOUR NAME GOES HERE