SUBJECT: List Management Secrets Lesson 23 of 31: The Ultimate Tried & Tested List Builder

Hi {!firstname_fix},

How about doing something a little out there,
that everyone seems to miss because they don't
get any immediate cash rewards? How about setting
up a single sale product, or a membership website
with the sole intent of building your resources,
but not a free one? A profit-based website where
you will receive no profit, or very little profit
come to that. Sounds strange huh? On the surface
of it, I can see how I'd be getting funny looks,
and do indeed get funny looks when talking about
this. Think for a moment though.

Remember again, we talked about pulling all your
resources together, and the five main resources
that will join together to make you money? I'll
take one example here, using an affiliate system
as home base. Up goes your website, up goes your
high commission affiliate program (abnormally
high that is, I'm talking 80% and upwards) then
out go your JV's which you're giving 100%
commissions to. What’s the point you might ask?
Well, whilst Mr. Joe Nobody is out there with his
site, and from the start trying to make cash by
selling stuff people through search engines and
e-zines and the like, you've just set up a huge
circle of resource building goodness.

People are attracted by your amazing affiliate
program in this example (You can go other routes,
like very well made products for a reduced price,
or some sort of great offer, but this is the
easiest to demonstrate for numbers sake). Once
you have people attracted by your affiliate
program, out comes the numbers of affiliate
promoting for you. And already, you've got people
doing the work for you, although granted you're
not getting paid directly. Don't forget though
that these guys promoting will not only build
your customers, your long term customers, and
your list at the same time, but they've just
become your resource themselves adding to your
affiliates that will stay with you and promote
your future products.

See how you went from a seemingly totally
unprofitable idea that most would throw out the
window immediately, to an all singing all dancing
resource builder. Cool huh? Who'd have thought
paying people to promote something that you're
not making a profit from would be such a powerful
method of marketing.

Now even though it's pretty easy to come up with
such a site, something I'd like to touch on here
before moving on is your site itself, and
specifically how you're gathering your contacts
(or not gathering at is seems some prefer
strangely enough). How about those lovely
intrusive sticky out things that pop up at you
and make a clinky noise when you land on a
website. I don't know about you, but quite often
I click off if I see one of them about. How about
the old dirty popups that attack me when I forget
to enable my blockers after downloading an
update? They just don't work anymore, and if
they're not doing their job, there's absolutely
no reason for them to be there. 

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To your success, 
YOUR NAME GOES HERE
