SUBJECT: Stop Blog Spammers and Protect Your Blog!


Dear {!firstname_fix},

Blogs are now an extremely popular and important part of the
internet. Millions of people blog every day. As blogs have
evolved over the years, so has the commenting system. Now anyone
can make comments on a particular blog posting. As blog
commenting has grown more popular, so has spam commenting. In
this newsletter, we’ll go over why comments are a great form of
feedback for your blog, how they help the credibility of your
content, what spam comments are and how to prevent them from
happening. 

Comments – A great form of feedback

When blogs first came around, they were simply online journals.
No one could post comments on a blog posting. That all changed
in 1998 with OpenDiary, a site which allowed people to comment
on blog postings. Now every blog, whether it is remotely or
self-hosted, includes this option to comment.

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Commenting is great because it allows real people to tell you
what they think about your form. It gives you feedback on what
you are doing right and what you may need to improve. Comments
can be encouraging to you and motivate you to post more quality
blog messages. Or they can be constructive criticism to make you
work harder to get better at writing content.

Whatever the style of comment is, it is still very useful to
your blog. High numbers of comments have the ability to make a
blog look credible because they show that the blog is being read
by a lot of people. That’s something that every blog owner
wants, and comments help to let them know just how many people
enjoy their content.

Bad comments

Unfortunately, spammers have now started to use comments as a
way to spam. How do you know what a spam comment is? Well, a
spam comment is a comment that only advertises another site or
product. If the comment seems bland/generic with a cheap link
thrown in, then it’s definitely a spam comment.

Here is an example of a typical spam comment:

“Hey, this site is really cool. Check out my really cool site at
spamsite.com.”

Of course not all spam comments will be this blatant, but you
get the point.

Fortunately for bloggers, as spam comments have grown, so has
the ways to prevent it. Here are a couple ways that you can
prevent spam comments from even being posted on your blog.

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#1: Close off commenting on older blog posts

There are options for you to stop comments from being posted on
any particular blog post. Lots of times, spammers will post
comments in weeks or months old posts. So take away this
opportunity from them to keep it from happening. Most blog
hosters now offer this as a standard option in the tool panel.
If one of your posts has been up for a couple weeks, close it
up.

#2: Take advantage of software offered to prevent comment spam

If you host your own blog using WordPress, you can use an option
in that software to prevent spam. Even if you aren’t using
WordPress, you can still use other Spam comment blocking
software like Spam Karma, Akismet, and Bad Behavior. While these
aren’t 100% effective, they have proven to be quite effective in
preventing spam from happening.

#3: Take a look at your settings and see what can be tweaked to
toughen your protection

Lots of blogs now have settings to help prevent spam. If you
already have a spam blocker on in your blog and are still
experiencing spam, take a closer look at the settings to see if
there’s anything that can be tweaked to make your protection
stronger. However, if you do this, you should closely monitor
your posts to make sure legit comments aren’t being blocked out.
If they are, you might have to lighten up a bit.

#4: Regularly read your blog comments

Be sure to keep an eye on your comments. Even the best software
or setting can’t prevent everything, so you will have to
occasionally manually remove comments on your own. 

By applying the above principles, you can ensure that your blog
is full of only good, quality comments, which will help your
credibility tremendously.

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To your success,
[YOUR NAME HERE]

P.S. Comments are a great form of communication between yourself
and your readers. They help the credibility of your blog!

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