SUBJECT: Ebook Publishing Profits Lesson 12 of 15: Marketing Strategies

Hi {!firstname_fix},

The key that unlocks the sales potential of your
E-Book is to find a single sentence that becomes
your selling handle. This sentence states what
question or problem your book answers and the
benefits your E-Book can provide. Then be sure to
use that sentence in every piece of sales and
promotional material, and every time anyone asks
you about your E-Book.

Besides promoting your books assiduously online,
there are several other strategies that can help
you sell more books.

One is to give something away for free with your
book, such as a valuable bonus item. Or bundle
several E-Books under one price, which lowers the
price for each E-Book if they were sold
separately.

An effective technique for figuring out a price
is to send out a survey to your current
customers. If these customers have already bought
an E-Book from you, ask for their opinion in
terms of price. Do this by creating a sales page
for the new book, but don't include a price on
that page. Instead, add a number of links to
survey questions that ask pointed questions to
aid you in assigning a price to your E-Book.

Another strategy is to test out prices by
creating a number of duplicate sales pages with
different prices on each page. Make sure your
sales copy is exactly the same on every page, and
includes your selling-handle sentence. Then
figure out for each page the conversion ratio
between visitors to your site and sales of your
book. This will tell you what your optimum price
is.

Ultimately, if you've written a book that solves
a problem or presents a new technique, your book
will bring in both traffic and profits. So be
sure to write that selling-handle sentence that
sums up what problem your book solves and what
the benefits of your book will be to the
customers who purchase it. And then watch your
market come to you!

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To your success, 
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