SUBJECT: List Management Secrets Lesson 25 of 31: Non-Profit Resource Building

Hi {!firstname_fix},

Moving on from this, and developing the non
profit resource building ideas, there's another
way to look at this too, the first of two being
to sacrifice a profit for resource building. Now
ideally, you'll want to build all your resources
at the same time. However when this is not
possible through a specific circumstance joint
venture for example, if you get the choice of
sales over resources, don't do it, resources over
sales every time, unless you've set out to sell a
high ticket item. 

Remember, like we talked about earlier, and I'm
going to say again and again until every single
person reading this dreams about it, where do the
most powerful resources lie? JVs, other people’s
lists, people that have already spent money and
are willing to spend more, the best affiliates,
the best buyers, the best customers, all on other
peoples lists already. You've no need to go
searching for new blood when others have done the
work for you. Scored a JV with a good list owner?
Nice job. You better make sure you gather them as
leads over sales, because you may not get another
chance to sink your teeth into this particular
valuable gold mine. The second option relating to
sacrificing profit for resources is through
e-zine ads. Oh yep, I have no doubt they still
work, and there's plenty of good well read
publications out there that aren't there just to
provide another source of advertising for us all.
Subscribe to a few and see what they’re about
before even thinking about sending ads to them.
When you know your target market is contained
within, get out there and start hitting the
e-zines through paid solo ads (generally the only
ones that seem to work) with the sole intention
of building your list.

I've seen some great examples of people actually
selling a product, but placing a kind of entry
page, a taster if you will that asks for
information prior to them being able to read your
sales letter. Whilst this doesn't immediately
interrupt a sales process already in motion, it
can hurt profits if you're not selling a lower
price item, again with the intention of building
resources, and if you're not one heck of a
copywriter that can persuade people to move on
and fill in details with the minimal of
information about you, get practicing and
tracking or stick with alternative less risky
methods. 

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