SUBJECT: Landing Page Blueprints Lesson 6 of : Things To Consider

Hi {!firstname_fix},

In addition to careful copywriting, there are
other important things you must take into
consideration when writing a landing page that
converts. For instance, it is important to build
a compelling case for a time-bound offer.

Now, this doesn't mean you have to invent fake
deadlines and constantly revise them each week.
This is a good way to guarantee your complete
loss of credibility in the shortest amount of
time possible.

However, when planning your copy, you will want
to make sure that you constantly urge the reader
to act immediately by inserting a number of
“calls to action,” as I've mentioned previously.

You may want to consider using fly-ins or pop-ups
to create more urgency – or to make a time-bound
offer. Perhaps you can use a countdown to build
urgency (i.e., when someone arrives at your
landing page, they have five minutes to purchase
the product at the lowest price).

Now, if you're creating a squeeze page, you might
want to employ slightly different tactics. Rather
than building a compelling case with multiple
triggers and calls to action over the course of
1000 words, you may want to simply condense that
all into a compelling headline and one paragraph
of “benefits.”

For a completely free-to-join squeeze page, you
more than likely wont have a considerable amount
of resistance to joining, unless the visitor:

a) Doesn't see any benefits; and b) Suspects that
you will sell their email address to spammers.

Both of these problems are relatively easy to
overcome. In your headline, simply state the
exact benefits they will receive for joining – as
always, mixing in psychological triggers.

In your first paragraph of copy, give them a
compelling reason to join now (i.e., the price
might go up, the list might become private,
you'll get this amazing report).

Now, to overcome the second problems, simply
include a short line under your opt-in form that
explains that you will not – under any
circumstances – spam them or sell or give away
their email address and name.

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squeeze pages, check out this amazing offer!

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To your success, 
YOUR NAME GOES HERE