SUBJECT: Having Your Ebook Ghostwritten Lesson 40 of 50: Things To Do

Hi {!firstname_fix},

Don't be sold on an artist or his work because he
can make your eBook cover look like a tie-dyed
T-shirt. Unless of course your book is about
tie-dying! Occasionally lots of colors or
textures are called for, but usually not. Can you
read each letter of text on the cover? You do not
want a font that is difficult to discern. You
really do not want people trying to figure out
what the title of your book is. Interestingly,
the simple fonts that we use every day when we
communicate by email, are some of the best for
eBook cover art. There's a reason fonts like
Arial and Times are so popular. People find them
easy to read. Don't make your potential buyers
work to hard to figure out which letter is which
on your cover. In general, stay away from curly
cues, unusual handwriting fonts, and heavily
detailed lettering. 

Does your cover have a large amount of red, blue,
or yellow? These have been determined by
psychologists to be appealing colors for
consumers. In fact any two of these colors in
combination with black and white would probably
work. Steer away from brown, green, gray, and
muted or faded colors unless there is some really
good reason to use those colors. For example if
your book is called "How to build a log cabin,"
your project may be well-served by browns and
greens. But maybe not! Try red, blue, yellow,
black and white first to see! By the same token,
money eBooks do not have to be green, and eBooks
for brides do not have to be white.

Does your cover look like a three-dimensional
object? You are trying to convey an actual book,
so you definitely want the art in 3-D. Make sure
your eBook art has a spine and the appearance of
some internal pages. Don't settle for a
rectangular representation of only the front
cover of a book. A flat rectangle could work for
the first page inside your book, but not for a
picture on a web site that is supposed to attract
a buyer. Even though your readers will obviously
have enough computer wherewithal to have found
your eBook in the first place, in their hearts,
they will still be attracted to online artwork
that reminds them of actual paper books. It's
just a fact of life, so accept it, and make sure
your eBook cover art looks like a book. 

If you're interested in outsourcing your ebook
creation, check out this offer below:

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To your success, 
YOUR NAME GOES HERE