SUBJECT: Free Reports Bonanza Lesson 1 of 11: Free Reports Exposed!

Hi {!firstname_fix},

How often do you see those words as you surf the
Internet looking for information? About a
bazillion? Everybody seems to be offering a free
report about almost any and every subject under
the sun now days. The question is, why? Why
should anybody go to all of the work, trouble and
effort to produce a report that is not going to
be sold but be given away for free? 

Ah! You see the point in NOT to sell the free
report and make a bushel basket full of money
from the sales. The entire point of a ‘free
report’ is to give people the report in exchange
for their names and email addresses. Not that the
report is not valuable... sometimes a report is
and sometimes it is just a bunch of hooey, but
the names and email addresses of those who
download these free reports are much more
valuable than the report will ever be...even the
good ones. 

There are exactly two kinds of people who live
and work on the Internet. There are those who are
marketing gurus and those who are not. The latter
number far exceeds the number of the former.

There are a few very, very, VERY savvy marketing
gurus out there who know how to put together a
‘free’ report and market it so effectively that
it takes on a life of its own and continues to
produce the desired results (list building if you
haven’t already guessed) for weeks, months or
even years after the free report is released. It
is just the way you create a report, not just the
report, but the content as well.

Free reports are used by many Internet marketers
as incentives to encourage people to join a
mailing list. That is so common that it has
almost become ineffective. 

If you're interested in getting free reports
to give to your customers, check out this
offer below:

YOUR LINK HERE

To your success, 
YOUR NAME GOES HERE