SUBJECT: Pinging Tricks Which Will Gain Exposure For Your Blog


Dear {!firstname_fix},

You’re a blogger and are constantly hearing about pinging. The
thing is, you don't know what it is and what it can do for your
blog. Well that's fine because a lot of bloggers don't quite
understand pinging. In this newsletter, we will explain what
pinging is, how it helps your blog, and what the best pinging
services are. After you've read this newsletter, you'll know
exactly how to use pinging to make your blog popular.

What is pinging?

When a blog is pinged, it essentially tells a web blog tracking
system that the blog has been updated. Thus, pinging is the
process of telling tracking services that a site has been
updated.

So how does pinging work? Well, a ping service scans regularly
blogs for updates. Whenever there is a new update for a
particular blog, that is reported back to the pinging service’s
site. You can almost think of ping services being just like
search engine spiders—both scan sites looking for information,
and both report that information back to their specific site.
The difference is, a ping service only reports back new blog
posts.

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Why is pinging useful for my blog?

Pinging, in effect, tells people that there is a new blog
posting available. Those who are loyal followers of your blog
will see the ping and want to visit your blog. Those who haven’t
read your blog before will see the ping and perhaps think “hey,
there’s a new blog I haven’t been to before, I think I’ll check
it out”. Pinging helps to increase your traffic because it tells
people when your blog is updated. Those who visit sites with
pinging services will see this information in the form of a
scroll on the left or right side, or top of the page. The scroll
is usually in XML format and typically includes the title and
URL of your blog, as well as the date and time of the update.

OK, so now I know what pinging is. Who offers pinging?

The answer is, there are several pinging services available
which you can use to have your blog pinged. We’ll go over some
of them right now.
Weblogs.com
Weblogs.com is probably the most well-known pinging service.
Weblogs.com monitors sites for updates and then pings whenever
there is an update to report. Virtually every blog software is
available to use Weblogs.

Yahoo’s Blo.gs

Another popular pinging service. This one is offered by Yahoo
and has a built-in integration with movable type and other
tools. One cool thing about this service is that it offers the
ability to give out updates via Instant Messenging services like
AOL and ICQ. It is a direct pinging service, so those who sign
up for subscriptions to your blog will be sent an email anytime
your blog is updated.

Blogrolling.com

Blogrolling allows its bloggers to manage their
blogrolls(updates) through a web-based interface. Recently
updated blogs are also highlighted on Blogrolling’s web site.
Data is automatically retrieved from other sites like
blogger.com and weblogs.com every 5 minutes. Often times your
blog is already being pinged by Blogrolling, so you might not
have to sign up for it. Search on the site first for your URL
before signing it up.

Technorati

Available at http://rpc.technorati.com/rpc/ping, Technorati is
another service that pings blogs. It gets its data from a
variety of places and is definitely a site you should go to for
blog pinging.

These are just 4 of the many different blog pinging services
available. A quick search on Yahoo or Google will reveal many
other possible blog pinging services to use for your blog. It is
best to sign up for as many as you possibly can to ensure that
your blog is well-pinged. A well-pinged blog will definitely
help your blog attract more visitors. So sign up for as many as
possible and watch your blog traffic increase.

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To your success,
[YOUR NAME HERE]

P.S. Pinging tells people when your blog is updated. It is an
incredibly useful, and easy to sign up for service, so be sure
to sign your blog up for pinging!

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