SUBJECT: The Truth About Trackbacks and How They Can Benefit You


Dear {!firstname_fix},

If you’re a blogger, chances are you’ve heard of trackbacks.
Most likely, you probably don’t know what these are and what
they have to do with your blog. That’s alright, as most people
don’t quite understand how trackbacks work and why they are
useful for a blog. In this newsletter, we’re going to go over
trackbacks—what they are, how they work, why they are important
to blog traffic, and how to get more trackbacks. After you’ve
read this, you’ll know practically everything there is to know
about trackbacks.

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What are trackbacks?

The concept of trackbacks is a bit hard to explain. So we’ll use
an example to explain it in the best way possible.

OK, say you see a great blog post on another person’s blog and
want to link to it on your blog. You could do this the
old-fashioned way by manually putting a link on your site to
that blog. However, if you do it this way, the person whose blog
post you are linking to won’t know that you are linking to them
unless you tell them.

This is where trackbacks come in. A trackback is a program which
will notify the owner of a blog when one of their posts has been
linked to at another blog.

How do they work?

A blog that has a trackback system set up will have a link at
the bottom of every blog post. This link will say something like
“Blog This!” Anyone who clicks the link can then put a link to
that blog post on their site. The person who posted the original
blog will then be notified via email that their blog posting has
been linked to. Additionally, the link that was clicked(“Blog
This!”) will change to “Trackbacks”. From that point forward,
the “Trackbacks” link will keep track of how many people have
chosen to blog about that particular post. So after the first
trackback, it will say “Trackbacks: 1”. The number of trackbacks
recorded will be updated as they occur.

Why are trackbacks important to blog traffic?

The easy answer is that trackbacks are important because they
increase awareness of your blog. Trackbacks also make a blog
seem more credible. After all, people have to think your posts
are good enough to be trackbacked.

Anytime a person makes a trackback on your blog, they make a
post on their own blog about your blog. This, in turn, lets
their readers know about your blog. Chances are, their readers
will want to visit your blog to see what the big deal is. If
they see something on your blog that they like, they’ll keep
coming back for more, which means you’ll have a whole new
fanbase of readers. That means more traffic for your blog.

Can you imagine what would happen if 5 different bloggers
trackbacked a post on your blog? Depending on how popular their
blog is, that’s potentially as much as hundreds of new readers
for your blog! Pretty incredible, right?

Also, every trackback made, assuming it is a legitimate one(and
some trackbacks are spam, especially if they are there only to
link to another site) adds credibility to your blog. Blogs with
high amounts of trackbacks look credible because lots of people
like the posts enough to trackback them.

How can I increase the number of trackbacks I get?

The easiest and best way to increase trackbacks is to frequently
post. If you post frequently (2-3 times a week), people will
have quite a few posts that they can trackback. However, it is
important to make sure that your posts are of a good quality.
Quality blog posts are those that people can relate to and are
easy to read. If you post a long boring rant, people probably
won’t want to trackback that. But if you post a decent sized
rant that is entertaining (and that people are likely to agree
with), you’ll get trackbacked.

The number of trackbacks you get is totally dependent on the
number of visitors your blog receives and how frequently you are
able to make quality posts. If you’ve got a good amount of
visitors and write good blog posts, you’ll get trackbacks. 

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To your success,
[YOUR NAME HERE]

P.S. Trackbacks are a wonderful thing for every blog. You are
able to know when your blog posting has been posted about at
another blog, plus you potentially gain more visitors. It’s a
win-win situation for you!

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