SUBJECT: List Management Secrets Lesson 3 of 31: Understanding List Management 

Hi {!firstname_fix},

Let us discuss the various methods of list
maintenance that have proven successful for many
marketers, and the up sides and the downsides
that come with them, because to be totally honest
with you, there is no way me, or any other person
or guide can ever tell you what is best in this
situation without knowing you, your business, and
your future plans, and what you are going to use
your list for. 

Like any other business or strategy, there is not
a universal solution. What I mean by that is that
there is not a single solution for every problem.
It is always what is best suited for you and the
type of business you are going to be running.
That is why analyzing the business and future
plans are highly critical. Without it, all you
will be doing is constructing a tower without a
foundation.

Please understand that this is no technical
report. I won't be showing you around
auto-responders or telling you the best ones to
use, or how to use them. No, this is far more
important, and will generally form the shape of
your future promotions and of course how
successful they will become, and in what way.


So without further ado, let’s get talking about
the fundamentals and the type of things you
should be looking at for a start. During this
guide we will be looking at how each management
technique affects your response rate, your
customer loyalty, the amount you earn from your
list, and what type of promotion it is suited to.
This could be such as your own products, joint
ventures or purely affiliate marketing. We will
also take into account the money you can earn
from selling ads to that list, which is not quite
as important as you may think right now.

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To your success, 
YOUR NAME GOES HERE
