SUBJECT: Landing Page Blueprints Lesson 8 of : Driving Traffic into Your Landing Page

Hi {!firstname_fix},

Driving traffic into your landing page – it
sounds easy, doesn't it? Well, it's not. And no
matter how great your landing page is, it wont
matter if no one ever reads it. Furthermore, if
everyone in the world other than your target
audience reads it, it also wont matter. This is
why you need to find media through which you can
drive targeted visitors to your landing page.

One way in which you can drive traffic to your
landing page is through natural search engine
optimization. This is the slowest process, but it
is also one of the best ways to ensure a
continually increasing stream of traffic over
time.

Generating natural search engine traffic
generally entails getting links to your site.
While reciprocal linking was once the best
strategy, experts now believe that major search
engines are devaluing reciprocal links in favor
of one-way links and triangular links (which
search engines can't really detect). 

Another way in which to get natural search engine
traffic is by optimization your website for
certain key phrases. You can do this by creating
pages that specifically focus on one keyword on
your given niche. You can then set the page
extension to that keyword and optimize the
content at a 1.5% density for that keyword. You
will also want to use it in header and title tags.

Now, in addition building natural search engine
traffic, you will want to consider using pay per
click advertising. You can do this by opening an
account with Google Adwords. 

As mentioned earlier, successful Google Adwords
campaigns do two things: they group keywords into
multiple, small, related groups – and they send
leads to multiple, tweaked landing pages.

This means you will have to start with some
careful keyword research; and you will then have
to alter your landing pages to match that
research. These are some of the most commonly
used tools for driving traffic to a landing page;
however, they are not always the most effective.

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