SUBJECT: Ebook Publishing Profits Lesson 10 of 15: How to Price Your E-Book

Hi {!firstname_fix},

You've written and compiled an E-Book. Now you
have to decide how much to charge for it. Finding
the right price is essential to the success of
your product. If you charge too little, people
will think it's of little value, and they won't
purchase it, or even it they do buy your book,
you will have to sell thousands of copies to get
to the point where you can begin to see a profit.
If you price it too high when compared with your
competition, you will find yourself steadily
lowering the price, which will cause you all
kinds of new problems in the future. For example,
if you sell your E-Book at first for $39.99, and
later reduce it to $24.95, don't you think the
people who bought it for $39.99 are going to be
PISSED?

Choosing the right price for your E-Book is one
of the most critical parts of the marketing
process. The first rule of pricing E-Books is to
never underprice. Determine the highest price
your audience can afford, and then if you find
your book isn’t selling, you can always reduce
the price. Before you take that step, make sure
you are promoting your book like crazy on the
Internet and on websites. The price should be
aimed at bringing in profits, but you should
never forget that price is one of the factors
that people use in judging the value of your
E-Book ? before they buy it. So always start with
the highest price, and then launch a
mega-marketing campaign.

Pricing an E-Book is particularly difficult
because E-Books are a fairly new commodity. Since
they are digital, the value of an E-Book is as
confusing as the understanding of what digital
actually is to the average layperson. This means
that we must look at E-Books in a different light
in order to determine their actual worth in this
brave, new cyber world.

Let's look at the difference between a book in
print and an E-Book. A printed book is an object
you can hold in your hand, store on your
bookshelf, even hand down to the next generation.
It is priced on factors such as paper stock,
design and production costs, and marketing.

But the fact that unites E-Books and print books
is that they are composed of ideas. It is the
ideas in these books that have the ability to
change, or possibly transform, people's lives.

What do you think an idea is worth when evaluated
against the cost of paper and ink?

It is the IDEAS that are valuable! That is how
you determine the cost of your E-Book.

If you're interested in how to create your own
profitable ebooks, check out this amazing offer:

YOUR LINK HERE

To your success, 
YOUR NAME GOES HERE
