SUBJECT: List Management Secrets Lesson 11 of 31: Mixed Content

Hi {!firstname_fix},

Personal mixed content list is a list gathered by
you, that you don't use to sell outside ads to on
a regular basis. Mailings contain research, new
product information for your customers, a few
articles that you write, the odd tips here and
there, testimonial requests, and of course the
ads for your own products. Mailings are very
similar to an e-zine, except for the mixed
content and the lower sales of ads to third
parties. They also require less content on your
part.


One of the most highly used list types by
specialist marketers, and in my personal opinion,
definitely one of the most interesting and robust
of the lot. Imagine having a list of your own,
which generally comprises of customers that know
who you are, trust your word, many of them having
bought from you before or subscribed to your list
for the simple sake of following the progress and
watching what you do as an authoritative figure
in your chosen field of expertise. All of these
factors come together to make a highly responsive
list and one heck of a joint venture bargaining
tool.

These types of lists are usually an evolution of
some sort, either from previously published
e-zines or newsletters, but of course you can go
down this route right away if you think it'll be
beneficial, and it probably will be. What we've
got here is the quality without having to do the
work, and in some cases, considering the content
you'll be sending your list is solely related to
you and the projects you get involved with, it's
more personal and has higher response rates than
even some of the best e-zines, especially when
your subscribers get to know you, or you make
your mark as an authority. Bottom line is, you
don't have to spend ages publishing a newsletter
every week, packing it with masses of useful
content to see a profitable list. 

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