SUBJECT: List Management Secrets Lesson 28 of 31: Ad List 

Hi {!firstname_fix},

An ad list is generally a list that you build and
send outside ads to without any useful content at
all. This is the easily the fastest method of
list maintenance of all of the above, and despite
a major a downer in unsubscription rates, and the
challenge of getting people to subscribe in the
first place, is still widely used solely for
income from ad sales.

The ad list. Oh this one makes me shudder. It's
the bane of my existence, and the totally blatant
amateur marketers club, the ad list. Take every
example that we've used, and everything that I've
shown you so far, from relationship building, to
useful content, personal lists, and your
reputation, throw it out the window, go fetch it,
then throw it out the window all over again.

So, you may be wondering why this is even
reviewed if it's so terrible. Well, the reason
for me doing so is to show you what your list can
turn into if you're not very careful about
managing it. If things get out of balance and get
out of hand, and your list turns into an ad list
long term, you've had it, aside from the cash
you're going to bring in through selling ads,
which let me assure you, doesn't even compare to
what you can earn to selling your own products,
Jv’s, or promoting other peoples programs. 

So what do you get from an ad list? Well, ads
really, that about sums it up. All you're doing
here is getting a bunch of people together on a
big list, saying 'forget the relationships,
forget JVs, forget my own products, forget useful
content or anything of the sorts, my aim is to
get the biggest list so I can sell ads for the
highest price'.

Despite my apparent lack of enthusiasm for this
type of list, some people do still seem to insist
it's the best way to go about things. Maybe if
you didn't know how to create your own products,
or how much money is in affiliate promotion (when
done correctly) or just didn't have the time or
wanted some quick short term income, this is
choice of most with these kinds of attitudes.
Let’s take a look at why I'm so harsh about this
list type. Oh, and don't be offended if you've
been running an ad list, or have run one in the
past, just let it be known it is not by far the
best way to make money from your list.

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