Subject: Video In E-commerce and How it can Benefit your Business

Dear {!firstname_fix},

The most common misconception people have for internet audio
and video applications are with their usage. More often, video
with audio, or one of these alone, are viewed as materials for
entertainment or leisure in the internet. This misconception is
beginning to fade fast.

The most obvious reason is the way audio and video are used as
teasers to wet the appetites of prospective customers. The best
examples of all websites that use this method are the
shopping websites. These websites that sell hot selling products
will design their web pages in such a way that highlights of a
whole movie are embedded within the web page. In
this manner, they hope to persuade the browsing public, who view
the partial material, to purchase the product. In simpler
terms, a viewable movie trailer is added to the site.

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For commercial vendor websites that primarily sell movies and
music, video and audio utilities are an integral part of their
marketing strategy. They understand that most people want to see
and/or hear what they are buying. They know that using video and
audio to show their merchandise to customers wins half the
battle for them to get the customers to buy.

For websites that are focused on selling published materials
like books and audio books, a few narrated passages or several
sample chapters of the material encoded in audio files is a good
way to encourage a customer to buy their product. 

Furthermore, testimonials of previous customers have a better
chance of being noticed than those that are just encoded in
text. Most people usually go to a website for a specific reason.
For example, one person wants to buy an independent video but
he/she does not know which independent video vendor website to
go to. This person will use a search engine to find what he/she
needs. Once found, that person will go directly to the part of
the website where the video he/she is looking for exists.

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In cases like these, the home or welcome page is bypassed where,
most likely, all of the testimonials are situated. With audio
and/or video applications installed in the web site, the
testimonials can be streamed to the customer automatically to
whichever part of the website he/she is in. Of course, using
audio/video streaming now to project your testimonials is a bit
extreme at the moment. However, future technology will make
audio/video streaming a material of lesser bulk in terms of data
transfer. There will come a time when the whole internet can be
browsed by vocal commands.

To get back to the subject at hand, the ability of being able to
project your merchandise, testimonials, and other points you
want your customers to be aware of, by using audio/video
technology is limitless and powerful. A single video clip
lasting around 10 seconds is no longer considered a huge burden
as far as electronic data storage is concerned.

What can you, as an entrepreneur, place into a 10 seconds long
video so that you can gain your customers’ trust or make them
aware of your other merchandise? Now, 10 seconds is a relatively
short time, but it is plenty enough time for people to convey
several points of view. If a 10 second video is worth more that
a lot of text writings, what more a video that is 20 or 30
seconds long?

Internet audio and video streaming technology is getting more
and more sophisticated. All you have to do is look around you
and you will see people watching videos and listening to music
with their I-pods, MP3 and MP4 players. Incidentally, the best
sources for their audio and video needs can be found on the
internet. So, imagine all the audio/video data streaming,
downloading and uploading around in the internet, and you will
have a good idea of just how measly a 10 second video is in
terms of today’s technology. 

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To your success,
YOUR NAME HERE

P.S. As I said, the use of audio/video streaming on the internet
is a powerful marketing tool. However, the technology for it has
matured enough in that audio and video files use more space
from storage devices such as hard drives and I-pods. Already,
hard drives ofcomputers have transcended the megabyte barrier and
are now storing gigabytes of data (one gigabyte = 1,000 megabytes).

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