SUBJECT: List Management Secrets Lesson 12 of 31: Playing It Right

Hi {!firstname_fix},

See if you play your cards right and gain the
trust you need over time, you don't need to
seduce people with masses of content, they're
just happy to be receiving something for free
from a respected marketer. That's great news for
you, because the more you mail them, the more you
teach them, share with them and have contact with
them, the more trust you'll get. Usually this
comes in the form of short articles, snippets or
insights into what you're doing to succeed. 

For example, many of these lists’ often owned by
the well-known marketers, send small snippets of
the letters they receive, their ad tracking
results for a particular project, some small
tips, and interesting story that applies to the
subscribers interests that they learned that day.
Contained within is the ad for a related product.
Not all the time of course. It totally depends on
whether your goal is to sell, educate, recruit
affiliates or get them to tell their friends
about you and talk (very powerful) etc. The fact
is it's interesting. Reality TV even though on a
larger scale is a big hit, but this is definitely
similar with its entertainment value, but goes
even further through education. 

Who do you admire? Is there someone you want to
be like or at least follow in the footsteps of,
someone that is already doing something you want
to do, and doing it well? If you had a choice,
would you want to get on their e-zine list that
sends you a list of outside published articles
each week or on their personal list where you get
an insight into what they're doing and what makes
them successful? I know which I'd choose. So you
see, again, the underlying features are the same.
It's a list of people you're going to get to buy
your stuff, but this time around it's far more
focused on you, and the type of people that are
subscribing here are the doers. The people that
are interested in what you have to say. This is
something very powerful that also contributes to
the response rate that comes from these lists
when selling your products.

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To your success, 
YOUR NAME GOES HERE
