SUBJECT: List Management Secrets Lesson 14 of 31: Ensure You Are Doing It Right

Hi {!firstname_fix},

I have taken that lesson everywhere with me ever
since that day, and it's served me well. Provide
proof that you have the answers to others
questions, even on a small scale, and people will
listen to you. So you see, it doesn't matter if
this is your first day in online marketing. If
you sent me a mail in a week’s time telling me
you have arranged 20 successful JV's in one week,
come up with 10 new products and have already
developed four of them, each one ready to launch
and sell at $500, I'd listen in if you showed me
it was true. See how that is not even directly
related to how much money you're earning? This is
how to run one of these lists. Enough of that for
now though, because I have got a lovely wad of
text for you later on about how to make peoples
ears spark up and listen, along with more
examples. I hope that gave you a little insight
to my thoughts and how you can get started
without being a big well known marketer that
everyone already trusts. This list is by no means
out of anybodies league that knows what they are
talking about in their current field of
expertise. 

So there we have it, great JV prospects, not too
much work for anyone, great response rates,
builds trust and your reputation. Amazing stuff,
as strong as the upsides are, the downsides equal
it. First up, your ad income is going to be cut
drastically compared to the standard e-zine,
unless you start actually selling ads, which
defeats the object and devalues your joint
venture prospects if done often or over long
periods of time. This isn't really a huge downer
though, because you'll likely be getting a lot
more out of it than you would simply selling $200
solo ads twice a week through your e-zines, but
in the way of JV income and resources.

Here's the real kicker though. If you screw up,
you're in big trouble and may in extreme
circumstances have to start all over again. You
being an authoritative figure, taking all that
time to build up trust, and after one bad
decision, one bad joint venture with the wrong
person, and your rep is in tatters, and you have
a lot of groveling to the subscribers to do to
make up for it. I can think of several examples
where marketers’ reputations have been tarnished,
some even to the point of them quitting the
business, because this important resource they
built up over the years was destroyed by a JV
with someone unreliable or that has a bad
reputation that they did not know about. Do your
research, don't take big joint ventures lightly,
and this won't happen to you. Remember, in-depth
research will never fail you, ever. However,
ensure that you have given it enough time and the
respect it deserves. The biggest risk, but with
the biggest reward, as always.

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To your success, 
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