SUBJECT: Free Reports Bonanza Lesson 2 of 11: Death of Internet Marketing

Hi {!firstname_fix},

These free reports that are offered as incentives
to join mailing lists probably contain as much
useful information as the kind that are marketed
by these marketing geniuses. They just aren’t as
effective at producing the desired list building
effect.

Let me give you an example:

Mike Filsaime’s “Death of Internet Marketing” is
a prime one. “Death of Internet Marketing” was a
free report that was launched with a lot of
fanfare. Mr. Filsaime PAID $1 for every lead that
was produced by his “Death of Internet
Marketing”. Yes, that’s what I said...he PAID.
Now, if you were an Internet marketer with a list
and you received an offer to be paid one dollar
for each time a member of your list downloaded a
FREE report, wouldn’t you jump on the bandwagon?
Of course you would...everybody would...heck,
everybody DID! 

Now Mike Filsaime has some pretty deep pockets to
be sure...we don’t all have those kinds of
resources but his strategy was absolutely
brilliant. He already had a mailing list of over
300,000 and I wouldn’t even hazard a guess at the
number of names and email addresses that are now
on his list. Every marketer that had a list that
was even remotely interested in the free report
sent it out in their newsletters. Don’t even
think about the numbers, it’s just too mind
boggling.

Actually, Mike Filsaime’s “Death of Internet
Marketing” free report contains some very good
information. The scare tactics used weren’t very
appealing but the information was good. It wasn’t
world shaking and it wasn’t anything that was
really new. It was a well put together report and
it was very well written. 

The whole point of a free report, however, is NOT
the report. The report is only a means to and end
as demonstrated by the real marketing geniuses of
our times. Scare tactics are not very appetizing
but they are effective. “The Death of Internet
Marketing”? That’s enough to scare an Internet
marketer out of 10-years growth...but it worked.
The word, “manifesto” produced visions of serial
killers but it was effective as well. 

If you're interested in getting free reports
to give to your customers, check out this
offer below:

YOUR LINK HERE

To your success, 
YOUR NAME GOES HERE