SUBJECT: Hot Niche Finding Formula Lesson 2 of 7: When You Find Your Niche 

Hi {!firstname_fix},

If I see that a particular topic is hot, I’ll
make a note of it and look at more targeted
sub-niches later on at more specialized sites
(which I’ll show you shortly).

Lycos Top 50 - http://50.lycos.com

The Lycos Top 50 is another site, like Google
Zeitgeist, where I will review the latest trends
and look for hot topics to explore further. I
will also look at Yahoo! Buzz for ideas as well
(see below).

Yahoo! Buzz - http://buzz.yahoo.com

eBay Pulse – http://pulse.ebay.com

The eBay Pulse site is a great place to start
looking at sub-niches. What I will do is select
the category first (using the topics I’ve
gathered from looking at the previous sites),
then look for profitable sub-niches by then
selecting a sub-category. The best chance for
success is if I am as specific as possible with
my niche selection. In the example below, I don’t
want to sell to the “crafts” niche. 

I want to sell to grandmothers who enjoy giving
their latch rug hooking gifts to their families
and friends. Whatever. You get the idea.

Also, I’ll always check the largest stores as
well to see what they’re selling. There has to be
a reason they are the largest stores. They must
be doing something right.

eBay also puts out a PDF report of their hottest
categories each month, available at
http://pages.ebay.com/sellercentral/hotitems.pdf.

Now that I have some potential sub-niches to work
with, I want to see how much of a market there is
there. 

Just because a sub-niche is popular doesn’t mean
people spend money on it. Amazon -
http://www.amazon.com

Amazon is a great place to see what currently
exists for any given sub-niche. 

Chances are, the more books there are written on
that subject, the more that market spends on
those topics.

First I specify “Books” to search. Then I enter
my niche, in this case “crafts.” 

Uh oh. There are WAY too many books returned.
This niche is not targeted enough. It is too
“mainstream.” Make sure you look for a niche
that has very little refunds!

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