It’s a term that I made up to describe a certain phenomenon I was experiencing in my email marketing endeavors.
To put it really basically, what I found was that the more choices I gave my email subscribers, the lower my conversions on any one choice became. Maybe that sounds basic to you or maybe it sounds confusing…but to me it blew my mind.
You see, marketers are always trying to get clever. Always trying to make things more efficient and squeeze the most out of everything.
So the idea of saying to someone in an email, “Hey check this product out!” and then later in the email saying, “Hey sign up for my facebook group while you’re at it!” seems really fantastic.
I’m a marketer…let me get REALLY SNEAKY here. How about if I give them instructions like:
You might have tried solo ads before and been ripped off. Pretty easy to do, especially if your new at it. The fact of the matter is you need to be looking in the right places and you need to be talking to the right people. YOu need to have the right message and you need to have the right squeeze page. Woah…that’s a whole lot of needs right?
Getting kind of needy around here…lol
I want to introduce you to a very special guest now though. He has spent the last 11 months doing nothing but building his list with solo ads and email marketing to said list. He’s gotten really good at it.
I’d like to introduce you guys to Solo Ad John!
Recently I sat down with someone who has been using click funnels since BEFORE it was released as a beta tester. She is the owner of FasterSmarterListBuilding.com and the Faster Smarter List Building youtube channel. She does a lot of behind the scenes work with click funnels and has a strong background in solo ads, welcome to the zerofatzreturns show, Jenelle Livet.
Below are a preview of the questions I asked and I tried to keep the video short so make sure to watch this quick one with Janelle.
The promise is that this will be easy to do, generate fast results, be a hot traffic source, and produce life changing profits for you.
Pretty big promises right? Absolutely. Does it deliver? Yes and no.
Lazy Profit Explosion teaches you how to do YouTube Video Advertising. It teaches you how to target markets and set up video marketing campaigns inside google adwords. The end result is laser targeted traffic to your offers and squeeze pages.
It’s pretty damn accurate too. I think it’s actually more accurate than the Dragon Natural Speaking software I paid like a 100 bucks for. Kind of funny because I thought that Dragon Natural speaking was going to be the answer to all my problems when I bought that thing.
Let’s rewind this…
About a year and a half ago I found myself looking for something that would help me write articles faster. I wanted something that could dictate what I said so that I could capture a kind of conversational tone and at the same time write a lot of content very quickly.
In this video what I am going to do is take my pretty crappy DIY cover for my 7 Step Youtube execution plan and create something that is a little cooler using this software.
Ultimately this thing is effortless and easy to use. I love it man. The cool thing about it is that you don’t have to just create ebook covers or product covers. You can also use it to create pictures for your blog posts, banners, just all kinds of stuff.
That is one of the main questions that Billy Darr and company tackled inside Unlimited Traffic Machine. They figured out a way to just FLOOD your website or offer with traffic, and then actually not waste a single bit of it.
Ever since college and researching the nature and goals of what google founders were trying to achieve, I’ve always known that the best way to optimize your online stuff is by optimizing it for humans, not search engines.
That surprises some people when they look at my youtube channel because they see like 12,000 subscribers and somebody behind it that doesn’t care whole lot about SEO.
The next question out of their mouths is inevitably, “Well if you don’t care about SEO then how the heck are you getting views?”
And the truth is I do something that I call human psyche optimization, or HPO for short. Now if that sounds stupid to you, that’s okay, I completely made up that term. However, that’s what I do. I optimize my stuff in a way that humans will respond to it.
SO your next question might be, “Okay Kam, that’s great man HPO, whatever…how do I do that?”
Well there are a lot of little things I do to achieve that but let me give you 5 really important ones right here.
People can say whatever they want to say, they can hide behind as much science as they want, run as many numbers as they want, follow as many templates as they can find. At the end of the day, being successful online in a sustainable way means building an audience around you.
So how do you build an audience around you in a world where everyone is vying for attention?
I can sum that up for you in one word…
It is the art of having a strong effect on someone or something.
Putting out content that impacts people in some way is often how you create separation and begin to build a strong audience around you.
So that begs to ask the question then, how can one create impact with a target audience?
Well, that’s what I hope to help you with in this new blog series called The Impact Bible.
Often it starts with simple ice breakers that wake people up and get them thinking. Many times the best way to do that is by asking a question.
Below are 303 questions that are proven to “break the ice” so to speak, get engagement and light up your comment section. Make sure your using this power for good not evil, and as always…
Let me start this off by quoting the United States Copyright Office:
“Copyright law does not protect names, titles, or short phrases or expressions. Even if a name, title, or short phrase is novel or distinctive or lends itself to a play on words, it cannot be protected by copyright. The U.S. Copyright Office cannot register claims to exclusive rights in brief combinations of words such as: • Names of products or services • Names of businesses, organizations, or groups (including the names of performing groups) • Pseudonyms of individuals (including pen or stage names) • Titles of works • Catchwords, catchphrases, mottoes, slogans, or short advertising expressions • Listings of ingredients, as in recipes, labels, or formulas. When a recipe or formula is accompanied by an explanation or directions, the text directions may be copyrightable, but the recipe or formula itself remains uncopyrightable.”
U.S Copyright Office
…and a link for you http://www.copyright.gov/circs/circ34.pdf
Now if you don’t live in the U.S. you should check your countries copyright laws before you start trying to just use everything.
If you live in my country (the U.S.A) then you can take what the Copyright Office said however you want to take it. If I were you I would take it right on over to the bank. Knowledge is power.
One brief note. Sometimes a list of things that has been compiled is copyrightable. The list itself can be considered a form of expression. So if you think it would be a good idea to write a book called “X number of subject lines that can explode opt-in rates” then you’re absolutely right…however you better not pull them from the same exact source and you better change your orders around or else you will be infringing on someone else’s form of expression.
And now for the main even…