The other day someone reached out to me on my YouTube channel and said they were really frustrated with trying to make money online. They were broke, depressed, and felt like giving up. They wanted to know if I had ever been at the bottom like that and if I had had a major breakthrough moment that changed everything.
I had to think about it for a few minutes. The truth is I have not just had one breakthrough moment. I have had several of them. Every single one of them seemed to come when I did something that I really didn’t feel comfortable doing, because I had never done it before, or it seemed too hard in my mind.
Often times though, I notice that something inspired me in some way to take that chance. Something was the catalyst in every instance. These three come to mind…
In 2013 there were an estimated 152 million blogs on the internet. It’s probably more now. That was 3 years ago. With all those blogs running around out there it is pretty much impossible that you are going to know about all of them, let alone read everything they are publishing. It’s a shame to because there are some really talented writers out there writing some fantastic articles…especially in the realm of marketing.
Here are 10 that I really enjoyed…
10 reasons why…
15 ways to…
27 things I learned from…
“I Am Jack’s Complete Lack of Surprise”
Let’s stop trying for a second and just write.
What if you didn’t think about how to get more traffic to your blog?
What if you stopped caring about how to get more people to buy your eBook?
What if you ceased to give a shit what anyone thought about your video?
What if you just hit record?
What if you just wrote?
We march on.
We train ourselves to be confident. To align our thought processes with something that resembles success, and by doing so we thereby set destinies in motion that we tell ourselves we desire.
And when we get knocked down a few notches…
When things don’t go our way, no matter the sacrifices or the effort…
Ever since college and researching the nature and goals of what google founders were trying to achieve, I’ve always known that the best way to optimize your online stuff is by optimizing it for humans, not search engines.
That surprises some people when they look at my youtube channel because they see like 12,000 subscribers and somebody behind it that doesn’t care whole lot about SEO.
The next question out of their mouths is inevitably, “Well if you don’t care about SEO then how the heck are you getting views?”
And the truth is I do something that I call human psyche optimization, or HPO for short. Now if that sounds stupid to you, that’s okay, I completely made up that term. However, that’s what I do. I optimize my stuff in a way that humans will respond to it.
SO your next question might be, “Okay Kam, that’s great man HPO, whatever…how do I do that?”
Well there are a lot of little things I do to achieve that but let me give you 5 really important ones right here.
Let me start this off by quoting the United States Copyright Office:
“Copyright law does not protect names, titles, or short phrases or expressions. Even if a name, title, or short phrase is novel or distinctive or lends itself to a play on words, it cannot be protected by copyright. The U.S. Copyright Office cannot register claims to exclusive rights in brief combinations of words such as: • Names of products or services • Names of businesses, organizations, or groups (including the names of performing groups) • Pseudonyms of individuals (including pen or stage names) • Titles of works • Catchwords, catchphrases, mottoes, slogans, or short advertising expressions • Listings of ingredients, as in recipes, labels, or formulas. When a recipe or formula is accompanied by an explanation or directions, the text directions may be copyrightable, but the recipe or formula itself remains uncopyrightable.”
U.S Copyright Office
…and a link for you http://www.copyright.gov/circs/circ34.pdf
Now if you don’t live in the U.S. you should check your countries copyright laws before you start trying to just use everything.
If you live in my country (the U.S.A) then you can take what the Copyright Office said however you want to take it. If I were you I would take it right on over to the bank. Knowledge is power.
One brief note. Sometimes a list of things that has been compiled is copyrightable. The list itself can be considered a form of expression. So if you think it would be a good idea to write a book called “X number of subject lines that can explode opt-in rates” then you’re absolutely right…however you better not pull them from the same exact source and you better change your orders around or else you will be infringing on someone else’s form of expression.
And now for the main even…
I was innocently perusing the internet the other day and I ran smack dab into a really dark alley. The kind of dark alley that makes you want to get off the computer and go take a shower…or give up pepperoni pizza…
Yeah, that dark.
Anyways, it was an article about something called the “Dissemination Drill.” This was essentially a step by step go by for would be scientologist recruiters to bring new members into the fold. They accomplish this by “ruining” them.
Their words…not mine.
Well, that led me down the road man. I was a boulder tumbling down the hill of useless information and I couldn’t stop. Everything from Craigslist ad cult recruitment to e-meters and “going clear,” these Scientology boys…well they were on another level, let’s just put it like that.
Here’s one that you might like…
…well most of it. I started falling out at about 1am. Not because the movie was bad…the movie was amazing. But I have been pulling pretty long days since I started this launch cycle for Affiliate Rising.
Anyways…like I said, this movie was scary awesome. The scene with the Grizzly Bear attacking Hugh Glass (the main character) was absolutely painful and fantastic at the same time to watch. It was extremely realistic to me, even down to the bear breathing hot air on the camera. I’m not even sure how they did that but it looked spectacular.
It occurred to me today that I could do a blog post on this whole movie. Maybe even anytime that something inspires or moves me on some level…I should be able to conjure up a blog post about it.
Do you agree?
As I write this it is about 8:23 am and I admit, I am feeling a bit jaded with the IM game as of late.
Hell, if you’re a person like me who is part of the internet marketing space and you check your email inbox like I do then I imagine you’re feeling a little like a goldfish trapped in a bowl. Or maybe worse, maybe you’re feeling like that scene in the Truman show where the same cars keep on circling the same street over and over again. They are all on a loop and you cannot escape the circus.
Maybe that’s you…
A couple weeks ago I had this special bonus that I was giving away as an extra incentive for people to buy something through my affiliate link. This is pretty standard for an affiliate marketer.
This is a guest submission by Phillip Lopez, the founder of Niches Be Crazy and the Youtubing 4 Idiots YouTube channel. I have known Phillip for a while now and have a great respect for his writing style, video creation, and awesome sense of humor. He is the guy who always knows the next helpful tool or trick to get you closer to where you want to be with your online success. Philip has been nice enough to take some time and write this article for Epic Conversions about finding the will to get things done, even when we would rather be doing something else. Fantastic article. -Kam (aka ZeroFatz)
Just kidding, let’s start this over shall we?
(Who the hell do you think you are anyways Phil?)
Anyhoo, what I meant to say was I used to be OBSESSED with classical guitar back in my high school days.
I must’ve practiced/played anywhere from 2-3 hours of classical guitar per day and this was on top of going to my local recreational center and playing about 2 hours of basketball PER DAY as well.
That’s about 5 hours all together holmes.