10 reasons why…
15 ways to…
27 things I learned from…
“I Am Jack’s Complete Lack of Surprise”
Let’s stop trying for a second and just write.
What if you didn’t think about how to get more traffic to your blog?
What if you stopped caring about how to get more people to buy your eBook?
What if you ceased to give a shit what anyone thought about your video?
What if you just hit record?
What if you just wrote?
We march on.
We train ourselves to be confident. To align our thought processes with something that resembles success, and by doing so we thereby set destinies in motion that we tell ourselves we desire.
And when we get knocked down a few notches…
When things don’t go our way, no matter the sacrifices or the effort…
Ever since college and researching the nature and goals of what google founders were trying to achieve, I’ve always known that the best way to optimize your online stuff is by optimizing it for humans, not search engines.
That surprises some people when they look at my youtube channel because they see like 12,000 subscribers and somebody behind it that doesn’t care whole lot about SEO.
The next question out of their mouths is inevitably, “Well if you don’t care about SEO then how the heck are you getting views?”
And the truth is I do something that I call human psyche optimization, or HPO for short. Now if that sounds stupid to you, that’s okay, I completely made up that term. However, that’s what I do. I optimize my stuff in a way that humans will respond to it.
SO your next question might be, “Okay Kam, that’s great man HPO, whatever…how do I do that?”
Well there are a lot of little things I do to achieve that but let me give you 5 really important ones right here.
Let me start this off by quoting the United States Copyright Office:
“Copyright law does not protect names, titles, or short phrases or expressions. Even if a name, title, or short phrase is novel or distinctive or lends itself to a play on words, it cannot be protected by copyright. The U.S. Copyright Office cannot register claims to exclusive rights in brief combinations of words such as: • Names of products or services • Names of businesses, organizations, or groups (including the names of performing groups) • Pseudonyms of individuals (including pen or stage names) • Titles of works • Catchwords, catchphrases, mottoes, slogans, or short advertising expressions • Listings of ingredients, as in recipes, labels, or formulas. When a recipe or formula is accompanied by an explanation or directions, the text directions may be copyrightable, but the recipe or formula itself remains uncopyrightable.”
U.S Copyright Office
…and a link for you http://www.copyright.gov/circs/circ34.pdf
Now if you don’t live in the U.S. you should check your countries copyright laws before you start trying to just use everything.
If you live in my country (the U.S.A) then you can take what the Copyright Office said however you want to take it. If I were you I would take it right on over to the bank. Knowledge is power.
One brief note. Sometimes a list of things that has been compiled is copyrightable. The list itself can be considered a form of expression. So if you think it would be a good idea to write a book called “X number of subject lines that can explode opt-in rates” then you’re absolutely right…however you better not pull them from the same exact source and you better change your orders around or else you will be infringing on someone else’s form of expression.
And now for the main even…
I was innocently perusing the internet the other day and I ran smack dab into a really dark alley. The kind of dark alley that makes you want to get off the computer and go take a shower…or give up pepperoni pizza…
Yeah, that dark.
Anyways, it was an article about something called the “Dissemination Drill.” This was essentially a step by step go by for would be scientologist recruiters to bring new members into the fold. They accomplish this by “ruining” them.
Their words…not mine.
Well, that led me down the road man. I was a boulder tumbling down the hill of useless information and I couldn’t stop. Everything from Craigslist ad cult recruitment to e-meters and “going clear,” these Scientology boys…well they were on another level, let’s just put it like that.
Here’s one that you might like…
…well most of it. I started falling out at about 1am. Not because the movie was bad…the movie was amazing. But I have been pulling pretty long days since I started this launch cycle for Affiliate Rising.
Anyways…like I said, this movie was scary awesome. The scene with the Grizzly Bear attacking Hugh Glass (the main character) was absolutely painful and fantastic at the same time to watch. It was extremely realistic to me, even down to the bear breathing hot air on the camera. I’m not even sure how they did that but it looked spectacular.
It occurred to me today that I could do a blog post on this whole movie. Maybe even anytime that something inspires or moves me on some level…I should be able to conjure up a blog post about it.
Do you agree?
As I write this it is about 8:23 am and I admit, I am feeling a bit jaded with the IM game as of late.
Hell, if you’re a person like me who is part of the internet marketing space and you check your email inbox like I do then I imagine you’re feeling a little like a goldfish trapped in a bowl. Or maybe worse, maybe you’re feeling like that scene in the Truman show where the same cars keep on circling the same street over and over again. They are all on a loop and you cannot escape the circus.
Maybe that’s you…
A couple weeks ago I had this special bonus that I was giving away as an extra incentive for people to buy something through my affiliate link. This is pretty standard for an affiliate marketer.
This is a guest submission by Phillip Lopez, the founder of Niches Be Crazy and the Youtubing 4 Idiots YouTube channel. I have known Phillip for a while now and have a great respect for his writing style, video creation, and awesome sense of humor. He is the guy who always knows the next helpful tool or trick to get you closer to where you want to be with your online success. Philip has been nice enough to take some time and write this article for Epic Conversions about finding the will to get things done, even when we would rather be doing something else. Fantastic article. -Kam (aka ZeroFatz)
Just kidding, let’s start this over shall we?
(Who the hell do you think you are anyways Phil?)
Anyhoo, what I meant to say was I used to be OBSESSED with classical guitar back in my high school days.
I must’ve practiced/played anywhere from 2-3 hours of classical guitar per day and this was on top of going to my local recreational center and playing about 2 hours of basketball PER DAY as well.
That’s about 5 hours all together holmes.
Find the thing that you love to do and then do it with every ounce of your being. Times will be tough, times are always getting tough. That hasn’t changed through the years and it’s not going to change.
Carry on with your vision.
Have the courage to say what you are because make no mistake, you are what you are and you will define your heart with your words.
Move in a way that inspires others and always give back. Inspiration is compounding.
With vision you win, and because you win, those that cannot win will hate you, doubt you…
…prove them wrong.
You are lost and wasted as a copy. I will tell you what no one else will. To make it here you must be an artist not a scientist.
Be grateful for every single goal you reach. Celebrate your victories; God knows I celebrate my victories. Fifteen years ago I would have been working in a factory. This life was not possible 15 years ago.
Have heroes. I say we are the culmination of our heroes and that builds inspiration and that builds motivation and that builds brilliance. True brilliance. Be a legend.
Don’t get hung up on what you have done. Celebrate it but leave it in the past. The past has a way of keeping you down.
Live for right now and just a few moves ahead. Long-term goals are a waste of your energy. Anything past a year is pure posturing and wishful thinking. Focus on what you REALLY want to happen NOW.
Take the time to engage with the people who believe in you and lift them up as well.
Make no mistake…everything is because of you.
Yeah, I said it. Nobody cares what you have to say on social media and they probably never will. That is bad news for you too if you are planning on branding yourself, being the talk of the town, and driving tons of traffic to your website…bad news indeed.
Why is it that you can write an AMAZING blog post and then share it to your facebook page only to find that it drops fairly rapidly into obscurity, for the most part, being ignored.
Well, I’m going to tell you why.
Will it fix your problem?
The numbers tell me that it won’t. The numbers tell me that you’re going to consume my article and go right on being hopeless.
I’d like to think not though. I’d like to think that everyone has a fighting chance. So let’s do it…