The 10 Rules of Bohemian Marketing
As I write this, I am listening to the Dandy Warhols play Bohemian Like You. Are you familiar? Better go put it on if you’re going to read this.
What does it mean to be Bohemian?
Bohemian – a person who has informal and unconventional social habits, especially an artist or writer.
Is that you?
If you want to be successful in this online space where Barbarians slay Dragons and Wizard pull bags of gold out of thin fucking air…
…it better be.
Case in point…
“Cloud Money: A White Trash Guide to Producing Wealth on the Internet”
It’s a product about creating and selling digital assets.
I launched it for 4 days.
That “White Trash” thing got a lot of people talking. Some good, some bad, but a lot of energy.
And when the dust settled 4 days later Cloud Money, my funny little course with the politically incorrect name had generated $10,426.67.
RULE 1: Be Polarizing
I came up with an idea for my product. A concept if you will. In my niche, there is a company called clickfunnels which is very popular among marketers. They have a lot of brand awareness and they have a strong affiliate program which drives that awareness.
The problem with clickfunnels? It’s fairly expensive as far as monthly expense is concerned. At $99 a month, All the newbies know about them because of their great brand awareness but none of the newbies can really afford clickfunnels from a business standpoint because they have no idea what they are doing yet. If they can afford it it’s because they are spending out of pocket which is not conducive for a great business.
SO I decided I would target this “can’t afford clickfunnels” demographic who knew the power of a funnel (thanks clickfunnels) but couldn’t afford that all in one solution. I wanted to show them how to build an entire functioning sales funnel that would make them money. And I wanted to show them how to set it all up for free.
I decided I would make the product video because I can produce the videos quickly. Much quicker than writing and people perceive the video presentation as having a higher value than a special report.
I’m just wondering if your sick of being hustled yet?
See that’s all I ever hear about when I connect with people on facebook.
They are sick of having to buy all these upsells, and they hate getting lost in these giant sales funnels…
Those giant sales funnels account for over half those marketers revenue.
And the only way to get those marketers to stop upselling you and giving you garbage on the front end is by showing them that you can handle another way.
See I’ve been saying to everybody that my new product Affiliate Command 2017 is “customer-centric.”
But you know that’s really just a nice way of saying…
Did you know that according to The Freelancers Union 1 in 3 Americans are freelancers right now?
In fact Forbes says that many predict by 2020 50% of the United States will be working for themselves as freelancers in some capacity.
The old concept of 9 to 5 is dying. It’s sad and scary. Why? The internet. I don’t need to tell you that. It’s as plain as the nose on your face. We can all look around and see it.
Within 5 years I believe that most of you will either be like me and work for yourself online or you will work for someone else who does.
It’s a bold statement I know. But when you know what I know and you see what I see…it doesn’t seem so crazy.
Listen, I think you should work on doing what I do…not working for someone else who learned how to do it.
What makes anyone else better than you? You’re smart, capable, hard working…there is no reason you cannot succeed at this.
Now the first thing that usually hangs people up when they start trying to make money online is picking a niche to work out of.
Well what if you didn’t have to?
What if you just skipped that step. What if you just talked about whatever you wanted? And promoted whatever you wanted while doing it?
Maybe one day you talked about make money online stuff and the next day you talked about relationships…
How cool would that be to just talk about whatever you wanted and not be pigeon holed into any one niche?
Well you will be happy to know that it’s completely possible and people are doing it everyday right now. It’s a well established model that I like to call “A to Z” because you have so much freedom with what you want to talk about and promote.
I want to give you 5 methods to doing this right here:
The beauty is the only thing those things have in common is that they are interesting and they are a list of 10.
The only rule? Just be interesting.
It’s not enough just to tell the story. You’re not CNN. People don’t follow facts as much as they follow opinions. So have a take.
You are taking on the role of the reporter with an opinion here.
The fantastic thing about this is your content is written for you, all you have to do is report it and have an opinion on it. It’s already trending. People are already interested.
Life skills are usually associated with managing and living a better quality of life. They help us to accomplish our ambitions and live to our full potential.
Any skill that is useful in your life can be considered a life skill. Tying your shoe laces, swimming, driving a car and using a computer are, for most people, useful life skills.
With life skills based method you are focusing on a common denominator like “Motivation” or “Inspiration” or “overcoming adversity.”
So as long as you create content with that in mind you can move through any niche you want to. There are life skill based stories in ALL niches. Again here you are the story teller.
Same thing with the lifetime channel. Everytime I turn around they are playing those damn sad bastard movies.
It’s like if you want to watch a movie on the Lifetime Network…you better get ready because whatever it’s about, whether a factory worker or a mountain climber…there is going to be some major depressing stuff in that movie.
The beauty of this is that you can flow through ALL the niches as long as you maintain that common denominator of “upbeat” or “happy” stories.
With all 5 of these models you can basically just pick and choose products from whatever niche you want to promote from whenever you feel like it.
So you know where you find all those crazy products and make great commission rates?
Forget about Amazon.
I’m talking about real commissions… like above 50%
I’m talking about Clickbank.
If you had some high quality reviews that were already done for you on some clickbank products and all you had to do was just plug in your affiliate link….
…that would be extremely helpful if you were applying one of the methods I showed you above.
How? Imagine this for a second:
Let’s say you did a blog post called “10 of the Weirdest woodworking projects ever made.”
Now right after those 10 weird wood working projects you say, “If you enjoyed this list of Crazy woodworking projects and woodworking looks cool to you check out my review below on Tom’s Woodworking Guide.” To get started…
Then you just cut and paste the review.
Alright with me so far?
So where do you get these DFY reviews that have been done on quality clickbank products?
Go crush it. Talk about whatever you want. Do it your way.
That’s all I got. I’ll see you in the next one.
Kam (aka ZeroFatz)
Rapid SEO Indexer is the real deal. Check it out!
I recently read a fantastic article over on horkeyhandbook.com by Mickey Gast called ” How to Get Started with Affiliate Marketing.” I thought the article was really relevant heading into 2017 here and it was worthy of your time and attention. I was inspired buy Mickey’s article to do this small infographic that sort of summarizes some of the info in the article.
Hope it helps!
That being said there are several places that you can do this effectively and all of them have their own little nuances if you want to master them. Instagram is one such place. The growth that has been exploding from the Instagram platform is undeniable. people like this place and what I have found is that where the people are, there is money to be made…almost always.
As marketers it’s our job to figure out how that puzzle works.
When I first started trying with Instagram…it was a fail. What I found was that it was very easy to build followers but very difficult to generate traffic. Does that mean that Instagram sucks for affiliate marketing?
What it means is that I didn’t crack the code. I didn’t solve the puzzle. So I have decided to re-examine this platform because I assure you with over 400 million users, it is worth our time to do so.
So let’s take this by the numbers here. the 5 biggest problems on Instagram and how to solve them as I see it:
Inevitably when you start something in a new place you ask that age old question, ” How do I get started?” To find my answers I looked to a fantastic article on Shopify written by Neil Waller called, “The Beginner’s Guide To Influencer Marketing on Instagram.” Neil does a fantastic job of setting the groundwork and getting you started quickly and efficiently.
The second question I had after getting started was what kind of content should I really be focusing on? What has been successful in the passed? What kinds of things are people really engaging with on this platform. To find my answers on this one I looked to a really great article on Hubspot by Lindsay Kolowich entitled, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration.” So much inspiration and insight can be gleaned from this one.
Next, after I start getting an idea about content and what direction I want to go with that, the issue always comes up. When is the best time to post my updates? When will I reach the most people? After all we put work into this stuff. We don’t want to do it for nothing. The answer to this question came to me in a superb post by Dara Fontein called, “The Best Time to Post on Facebook, Twitter, and Instagram.” The answer might surprise you…
At first I thought this was a no brainer. I need the audience to be as big as I can get it right? Well what happened was When I was really into facebook groups I started to notice that there was a point of “critical mass” you could say where your audience starts to become less effective. There is definitely a sweet spot. “The rise of ‘micro-influencers’ on Instagram” is an excellent article is by Yuyu Chen and will give you a great benchmark to aim at when getting started.
Let’s be honest. Everything moves faster when you start throwing money at it…as long as you know what your doing. That’s just the way it is. So is it beneficial to throw some money at Instagram and start learning how to master paid advertising here? Of course. It just depends on what kind of a budget you are working with. You can make money online by just investing your time, but once you start making some of that money…you need to invest back in your business. Paid advertising is a prime way to do that. Ellen Bartolino wrote an excellent article on Hubspot called, ” A Step-by-Step Guide to Advertising on Instagram” that is a perfect place to start if you are ready to throw some money at this thing and speed it up!
So these are some of the big problems that I faced when trying to start seeing results with Instagram. Maybe you face similar obstacles in your quest to actually get traction on this platform. These are 5 articles that I found to be extremely powerful and helpful to me. I hope that they help you as well!
I’m Kam, some people call me ZeroFatz and that’s all I’ve got! I’ll see you in the next one!
It was called “How to Easily Shorten and Track Affiliate Links.” For a lot of people that are first getting into affiliate marketing, this is something they overlook. I promise you however, that you most definitely want to be tracking your affiliate links. The fact of the matter is, you only have so much energy. You need to know what you are doing that is effective and what you are doing that is not effective. Knowing where your traffic and sales are coming from are a big part of that.
I created this simple summary infographic based on the original work of Melissa. Hope it helps! -Kam