I always tell people, “When you jump in the IM game just understand that you are jumping into the deep end of the pool with a bunch of hungry sharks.” I mean that it’s very competitive. There are a lot of good people and some grumpy ones as well. There are many different personalities and many different ideas on what professionalism is, what good customer service is, and dare I say what good ethics are too.
I’ve said it before but I’ll say it again. It’s a place where wizards pull bags of gold out of thin air and barbarians slay dragons with mighty swords of power. It’s scary and dangerous. Risky and at times downright miserable.
“Success” is a word that is thrown around like some fantasy football trophy and the weak of heart die painful obscure deaths…
But for all that noise…
I love this place.
And that’s it.
Here are 10 articles that I pulled an amazing amount of inspiration and knowledge from. If you are smart, you’ll read them, take notes and then read them again.
If you’re really smart you’ll write takeaway articles on them and create fresh content for your blogs, youtube channels, and facebook groups…
If your even smarter than that…then maybe…just maybe you’ll figure out something even smarter than that to do with them…and then maybe I write one of these articles about you.
I’ll be watching, and waiting. I’m pulling for you…
The only real rule in this game is that there are no rules. No right or wrong ways to do anything. There is only more effective and less effective. Often it is determined by how unique and clever you can be in your approach. So yeah…creative people win. Fearless people win. People who are not afraid to try something outside the norm, fail and talk about it win.
If you can’t be creative, if you can’t be original, if you find it hard to be yourself or express anything that resembles true emotion online…things get harder for you and you are operating at a disadvantage.
Be yourself. Be the one thing that you are the expert at. Write about THAT shit. Make THAT shit relevant to your niche.
Give yourself permission to fail and then let it rip.
So those are my 10. There are many others but these are the 10 I was really feeling today. They all hold a great amount of power in their ability to help you move your business forward.
Go get it!
I’m Kam (aka ZeroFatz) and that’s all I got! I’ll see you in the next one!
Let’s say the product is about email marketing, for example.
Now you go to some really well known site that talks about subject like email marketing and you find a really great article on the subject…
I’ve always been a fan of traffic maximization. That is…taking a small amount of targeted traffic and making sure that you are using it correctly. Because honestly a lot of us don’t.
When I was running my last membership site I turned a thousand visitors a month into thousands. But still yet what if I could have done more?
It’s a great question. Let’s take this to a dictionary level for a minute.
Push Notifications are instant, clickable messages which appear directly on your desktop/mobile device. Websites can send push notifications directly to people who’ve “opted-in” to notifications from their web browsers. The so-called “subscriber” does not need to be on your site to receive the notification. Push notifications work on both desktop and mobile.
Now, I don’t want you to get the wrong idea. I have been a big fan of email for a long time and that is probably not going to change. And I am resistant to change as much as the next grumpy old bastard. However, to pretend like the world isn’t changing and you can just keep on doing what you have been doing and everything will be cool…is foolish.
We all have to keep up with what’s going on. When a new technology comes along that is going to help us we shouldn’t be ignoring that. So that’s why I started looking at push notifications. I started to see a lot of blogs that I personally love using them. And then I was asked if I would be interested in taking a look at something called ZenNotify and possibly promoting it. So with a heavy sigh and a realization that I need to change with the times, I said let me take a look at it. Here are the basics of what I saw:
You might have tried solo ads before and been ripped off. Pretty easy to do, especially if your new at it. The fact of the matter is you need to be looking in the right places and you need to be talking to the right people. YOu need to have the right message and you need to have the right squeeze page. Woah…that’s a whole lot of needs right?
Getting kind of needy around here…lol
I want to introduce you to a very special guest now though. He has spent the last 11 months doing nothing but building his list with solo ads and email marketing to said list. He’s gotten really good at it.
I’d like to introduce you guys to Solo Ad John!
Ever since college and researching the nature and goals of what google founders were trying to achieve, I’ve always known that the best way to optimize your online stuff is by optimizing it for humans, not search engines.
That surprises some people when they look at my youtube channel because they see like 12,000 subscribers and somebody behind it that doesn’t care whole lot about SEO.
The next question out of their mouths is inevitably, “Well if you don’t care about SEO then how the heck are you getting views?”
And the truth is I do something that I call human psyche optimization, or HPO for short. Now if that sounds stupid to you, that’s okay, I completely made up that term. However, that’s what I do. I optimize my stuff in a way that humans will respond to it.
SO your next question might be, “Okay Kam, that’s great man HPO, whatever…how do I do that?”
Well there are a lot of little things I do to achieve that but let me give you 5 really important ones right here.
I didn’t think so. I just named it.
It’s a quick and easy way to build a targeted email list and I’ll tell you how to do it right now…
People always think it needs to be hard to make things happen online. It doesn’t.
Lee Murray is polarizing. Let’s start there.
You either love him or hate him. There is no in between. He is classically misunderstood, criticized for his shenanigans, and I am pretty sure he is a GD genius.
But the people who inspire me…the people who really help me in this business, I have found that they are all like that. They are all polarizing in some way.
But first let me tell you why you should care about harnessing this platform: