A tale of two jokers…
Have you ever watched a movie or read a book that you acknowledged as a great piece of art or literature but…for some reason you just didn’t like it?
You might not even be able to put your finger on why but for some reason it just wasn’t for you.
I know I have, and it is that exact feeling that can and will keep people from buying from you.
But why does it happen?
Why do we sometimes just dislike things, even when we can see that they are good?
Just recently I finally made my way around to seeing the new film, JOKER, which is an origin story for Batman’s number one comic book villain, The Joker.
It stars Joaquin Phoenix as the Joker and you know…
I didn’t really care for it.
I mean, don’t get me wrong. It was a great movie. Very well done and Joaquin Phoenix is an amazing actor who’s talent shows through on screen.
It was a completely believable origin story.
But to be honest with you, I didn’t like Joaquin Phoenix’s Joker. He portrayed a man descending into madness. He felt completely out of control and was just really scary and unlikable to me.
So, I’m kind of funny in that I like to figure things out that most people would probably just think about for a few minutes and then move on, not really caring.
I wanted to better understand why I hated this movie and this portrayal of a character that was clearly great. I mean, I could see that it was well done. I needed to know why I hated it.
So I went back to my favorite portrayal of The Joker. That of Heath Ledger in the 2008 film, The Dark Knight. After re-watching this film in light of Todd Phillips, JOKER…
…I realized the answer.
Heath Ledger’s Joker is chaotic, violent and scary, but somehow manages to still appear very cool and even a little likeable.
This is a Joker that has schemes upon schemes and he plays them all close to the chest.
It’s an illusion of madness, but he is always truly in control of everything that is happening.
He’s a boss.
As a result, not just me, but I think many people are drawn to him. We think he is cool.
Joaquin Phoenix’s Joker is chaotic, violent and scary, but somehow manages to NOT appear cool or even a little bit likeable.
Well, Joaquin Phoenix’s Joker is not in control at all. He is descending into madness. It feels like at any moment he is going to be captured by the police and locked away for the rest of his life.
It’s like he’s just a lunatic who has snapped, making things up as he goes a long. I see no true signs of the criminal mastermind that is Batman’s greatest nemesis of ALL times.
You have to remember, the Joker is supposed to be a super villain. Joaquin Phoenix’s Joker is not that in my opinion, nor does he ever become anything that resembles that in this origin story.
He’s not a boss.
So what does this have to do with selling to people? What can we learn from these movies?
I believe that this all comes back to core influence (see Frank Kern’s Core Influence talk, via youtube). Essentially, We are drawn to things that we relate to and things that we aspire to become.
Nobody aspires to become a maniac, but many of us either relate to being the boss or aspiring to be the boss. We love the idea of being many steps ahead of everyone else playing the game.
That’s Heath Ledger’s Joker.
On the flipside of that, Joaquin Phoenix’s Joker is not something that most of us can relate to, and if we can relate to some of the tragedies of the film we want to put it in our past.
There is very little about that character that we aspire to become.
It’s our core influence telling us that we don’t like this character. Even though our brain might be saying this is a well done movie. It doesn’t matter.
I guarantee you there are people out there who love Joaquin Phoenix’s JOKER portrayal. Just not me, and I am willing to bet not most other entrepreneurs out there.
What’s my point?
My point is if you want to make more sales online, be yourself and strive to understand who your market really is. I’m not talking the B.S. mansion and supercars here.
I’m talking about deep down, what do the people in the market you are trying to sell to truly desire? How do you relate to that?
Have you ever created a customer avatar? How deep did you go on it?
Did you give him or her a name? Do you know what kind of television they like to watch? What kind of clothes they like to wear? Do you know where they work? How many kids they have? How much they make a year? What their fears are? Their regrets? Their goals and new years resolutions?
If not…then how do you expect to sell anything to them?
If not…then you might not be trying hard or smart enough.
And finally, If not…then you should probably join the ECIC. I’m going to be talking about these concepts on the next Group Coaching call among other things.
I’ll see you in the club. The Insider’s Club!
Kam (aka King of the Typos)
P.S. I have officially declared myself the King of the typos lol. My last email…I really should have proofread it. Sorry not sorry for that lol.
I love that movie Gladiator. Have you ever seen it?
It’s set in ancient Rome around the time that Emperor Marcus Aurelius, the great stoic philosopher was in power.
I think it’s really cool because it’s about a guy who just wants to be a farmer, and hang out with his wife and kids, but he can’t because he has this very special skill set.
His name is Maximus, and he is a great soldier and leader of men. So of course the Emperor needs him to command his Army. Keep in mind, Maximus has been away from his family for 3 years…
I remember this one point in the movie, he turned to his assistant Cicero and asked him if he found it hard to do his duty.
Cicero looks at him and said:
The 10 Rules of Bohemian Marketing
As I write this, I am listening to the Dandy Warhols play Bohemian Like You. Are you familiar? Better go put it on if you’re going to read this.
What does it mean to be Bohemian?
Bohemian – a person who has informal and unconventional social habits, especially an artist or writer.
Is that you?
If you want to be successful in this online space where Barbarians slay Dragons and Wizard pull bags of gold out of thin fucking air…
…it better be.
Case in point…
“Cloud Money: A White Trash Guide to Producing Wealth on the Internet”
It’s a product about creating and selling digital assets.
I launched it for 4 days.
That “White Trash” thing got a lot of people talking. Some good, some bad, but a lot of energy.
And when the dust settled 4 days later Cloud Money, my funny little course with the politically incorrect name had generated $10,426.67.
RULE 1: Be Polarizing
Your own, fully hosted, 100% FREE
email list building web-funnel…
it’s called the DualSqueeze funnel strategy.
But this isn’t just ANY funnel.
It’s part of a free system that
gets OTHER PEOPLE to build your
email list FOR you…
Completely hands free. And won’t
cost you a dime.
That’s all I got! ENjoy the easy list building!
Literally, you can write a 10,000 word epic blog post that solved world hunger and teaches people how to make a million dollars at the same time…
…and the only comment you got was “Aksherinkah” who apparently wants to talk about…soap?
…and wordpress kind of thought that was spam so they didn’t even let her through…
…they were right.
I came up with an idea for my product. A concept if you will. In my niche, there is a company called clickfunnels which is very popular among marketers. They have a lot of brand awareness and they have a strong affiliate program which drives that awareness.
The problem with clickfunnels? It’s fairly expensive as far as monthly expense is concerned. At $99 a month, All the newbies know about them because of their great brand awareness but none of the newbies can really afford clickfunnels from a business standpoint because they have no idea what they are doing yet. If they can afford it it’s because they are spending out of pocket which is not conducive for a great business.
SO I decided I would target this “can’t afford clickfunnels” demographic who knew the power of a funnel (thanks clickfunnels) but couldn’t afford that all in one solution. I wanted to show them how to build an entire functioning sales funnel that would make them money. And I wanted to show them how to set it all up for free.
I decided I would make the product video because I can produce the videos quickly. Much quicker than writing and people perceive the video presentation as having a higher value than a special report.
I’m just wondering if your sick of being hustled yet?
See that’s all I ever hear about when I connect with people on facebook.
They are sick of having to buy all these upsells, and they hate getting lost in these giant sales funnels…
Those giant sales funnels account for over half those marketers revenue.
And the only way to get those marketers to stop upselling you and giving you garbage on the front end is by showing them that you can handle another way.
See I’ve been saying to everybody that my new product Affiliate Command 2017 is “customer-centric.”
But you know that’s really just a nice way of saying…
I recently read a fantastic article over on horkeyhandbook.com by Mickey Gast called ” How to Get Started with Affiliate Marketing.” I thought the article was really relevant heading into 2017 here and it was worthy of your time and attention. I was inspired buy Mickey’s article to do this small infographic that sort of summarizes some of the info in the article.
Hope it helps!