This is a guest submission by Casey Lindsey, the founder of Nomadic Income Experiment and The Nomadic Marketer YouTube channel. I did an interview with Casey a few months ago discussing CPA marketing and a little of what he does which I found awesome. Casey has been nice enough to take some time and write this article for Epic Conversions on the power of Cialdini’s Principles of Persuasion. -Kam (aka ZeroFatz)
I’ll never forget how bad I felt having to call my aunt (whom I hadn’t spoken to in years) to ask her if I could borrow enough money to pay my rent. It was October of 1995, and that month, for my long hours in the field, my total income was just over $500.
One month later, I earned almost $6000 in just under 3 weeks. This was my turning point in direct sales. For nearly eight months, I had labored long hours (often more than 80 hours a week), with very little to show for so much effort. I went on to have a branch office for the company and do fairly well, before moving on to other things.
Although I didn’t quite understand it at the time, I had learned several of what so many marketers today are familiar with; Dr. Robert Cialdini’s “6 Principles of Influence.” The six principles were reciprocity, commitment, social proof, authority, liking and scarcity.
He wrote about these 6 principles in his seminal work on marketing, “Influence: The Psychology of Persuasion.”
So what does my experience with door to door sales have to do with online marketing?
If you were the new guy who just discovered solo ads you might be getting a nervous giddy feeling of excitement as you skim down a swanky website promising laser targeted traffic to you for a great price. In the back of your mind you might be thinking, ”it can’t be that easy can it?”
But then you think, “well maybe it can…yeah surely it can…clearly this is how the big boys do it. They BUY their traffic!”
Why not just send this traffic to an affiliate offer with a good sales page? Yeah that’s what I’ll do! This is going to be as easy as going down a river in a boat!
And then you promptly lay down your 35 to 50 bucks for 100 clicks of that ever elusive golden traffic that will surely flood your bank account with affiliate commissions…
And then it doesn’t. You get about 2 sales and lose about 40 bucks…
We’ve all been there man. The promise of easy money pulls us all in. I mean, come on, let’s be real…that’s how we all ended up here in the first place.
Alright, let’s stop fooling around. Let’s talk about how you can REALLY use solo ads to make money.
K Power Profits – Learn Kindle Publishing from A to Z ((Great for getting started with Kindle)
Have you ever thought about trying to earn a FULL TIME income using the power of Amazon KDP and publishing ebooks on the Kindle platform?
Think that’s a little farfetched and nobody makes serious money doing it? Think ol’ Zero has finally lost his MIND and is talking the crazy talk now? Well buddy you have another thing coming.
Turns out there are a LOT of people making a LOT of money on amazon’s little ebook platform and if you pay attention, I don’t see any reason why you can’t be next…
Recently I sat down with 6 figure Kindle publisher, Dalton Scott to talk about entrepreneurship, internet marketing, kindle publishing, and just general how to succeed online stuff.
I thoroughly enjoyed the conversation. Dalton Scott is an honest, stand up guy who has achieved great success and has a lot to offer people.
Hope you enjoy this interview as much as I enjoyed it and don’t forget to take notes. This stuff is pure gold!
-Kam (aka ZeroFatz)
That is a true statement but it doesn’t quite do justice to Kern. He is also a business consultant, a millionaire, close friend of self help leader, Tony Robbins, family man, and someone that most of us consider to be a “top guru” in the online marketing space period.
Well…hell…let’s not short change it.
Frank Kern is a damn legend in the IM space.
…and that’s pretty good considering he started his journey living out of a single wide trailer in Macon, GA, selling credit card processing systems as a door to door salesman.
My first experience with Frank Kern was a youtube video that I found quite randomly while surfing the internet one night entitled, Make Money and Sell on Demand Core Influence. It has one of those funny titles that you know is probably bullshit but just outlandish enough to make you curious…