It’s a term that I made up to describe a certain phenomenon I was experiencing in my email marketing endeavors.
To put it really basically, what I found was that the more choices I gave my email subscribers, the lower my conversions on any one choice became. Maybe that sounds basic to you or maybe it sounds confusing…but to me it blew my mind.
You see, marketers are always trying to get clever. Always trying to make things more efficient and squeeze the most out of everything.
So the idea of saying to someone in an email, “Hey check this product out!” and then later in the email saying, “Hey sign up for my facebook group while you’re at it!” seems really fantastic.
I’m a marketer…let me get REALLY SNEAKY here. How about if I give them instructions like:
Recently I sat down with someone who has been using click funnels since BEFORE it was released as a beta tester. She is the owner of FasterSmarterListBuilding.com and the Faster Smarter List Building youtube channel. She does a lot of behind the scenes work with click funnels and has a strong background in solo ads, welcome to the zerofatzreturns show, Jenelle Livet.
Below are a preview of the questions I asked and I tried to keep the video short so make sure to watch this quick one with Janelle.
The promise is that this will be easy to do, generate fast results, be a hot traffic source, and produce life changing profits for you.
Pretty big promises right? Absolutely. Does it deliver? Yes and no.
Lazy Profit Explosion teaches you how to do YouTube Video Advertising. It teaches you how to target markets and set up video marketing campaigns inside google adwords. The end result is laser targeted traffic to your offers and squeeze pages.
Ever since college and researching the nature and goals of what google founders were trying to achieve, I’ve always known that the best way to optimize your online stuff is by optimizing it for humans, not search engines.
That surprises some people when they look at my youtube channel because they see like 12,000 subscribers and somebody behind it that doesn’t care whole lot about SEO.
The next question out of their mouths is inevitably, “Well if you don’t care about SEO then how the heck are you getting views?”
And the truth is I do something that I call human psyche optimization, or HPO for short. Now if that sounds stupid to you, that’s okay, I completely made up that term. However, that’s what I do. I optimize my stuff in a way that humans will respond to it.
SO your next question might be, “Okay Kam, that’s great man HPO, whatever…how do I do that?”
Well there are a lot of little things I do to achieve that but let me give you 5 really important ones right here.
Let me start this off by quoting the United States Copyright Office:
“Copyright law does not protect names, titles, or short phrases or expressions. Even if a name, title, or short phrase is novel or distinctive or lends itself to a play on words, it cannot be protected by copyright. The U.S. Copyright Office cannot register claims to exclusive rights in brief combinations of words such as: • Names of products or services • Names of businesses, organizations, or groups (including the names of performing groups) • Pseudonyms of individuals (including pen or stage names) • Titles of works • Catchwords, catchphrases, mottoes, slogans, or short advertising expressions • Listings of ingredients, as in recipes, labels, or formulas. When a recipe or formula is accompanied by an explanation or directions, the text directions may be copyrightable, but the recipe or formula itself remains uncopyrightable.”
U.S Copyright Office
…and a link for you http://www.copyright.gov/circs/circ34.pdf
Now if you don’t live in the U.S. you should check your countries copyright laws before you start trying to just use everything.
If you live in my country (the U.S.A) then you can take what the Copyright Office said however you want to take it. If I were you I would take it right on over to the bank. Knowledge is power.
One brief note. Sometimes a list of things that has been compiled is copyrightable. The list itself can be considered a form of expression. So if you think it would be a good idea to write a book called “X number of subject lines that can explode opt-in rates” then you’re absolutely right…however you better not pull them from the same exact source and you better change your orders around or else you will be infringing on someone else’s form of expression.
And now for the main even…
Affiliate marketing is an easy concept. Get a special link to a product; tell people about that product, and when they click through your link to buy that product, you make money.
Man…that seems painless.
And because of that effortless allure, many people try it. Many people try it and many people fail at it.
They don’t fail because they are dumb, or because they are lazy. They don’t fall short because of a lack of effort or not enough starting capitol.
The truth is many people fail at affiliate marketing because it’s a lot like chess. It’s easy to learn the rules of the game yet difficult to master.
I want to talk to you about 10 specific things that will hold you up when you’re first getting started. Skills that when mastered will get you to your first 1,000 dollars and beyond with affiliate marketing.
So sit back, buckle up, and let’s dig in!
The first thing that inevitably hangs people up when they decide that they want to pursue affiliate marketing is committing to just one specific area or niche. They go all over the place grabbing affiliate links for products to promote, with no real congruence to what they are promoting.
They usually have little to no success with this strategy.
If you were a hunter, you would just run out in the woods with a gun and just shoot anything that moved. At least…you wouldn’t do that if you wanted to really succeed.
Instead, you would pick your prey. After that, you would adjust your equipment, your gun, where you were hunting, and several other things based on what you were hunting. Affiliate marketing is similar in that if you want to truly succeed quickly in a sustainable way it’s smart to focus on just one area.
Be the guy who promotes email marketing and list building products. Be the guy who promotes youtube and video marketing products. Be the guy who promotes 5rr courses. Don’t be the guy who tries to promote ALL of those.
Trying to be the guy who knows about all of it and promotes a little bit of everything will slow your growth in the space. People are going to fit you somewhere, whether you want them to or not. By trying to be and do everything you are just going to fragment your audience. Trust me, I speak from experience.
In Affiliate Rising I talk more about the importance of picking a path and how to go about doing so for maximum efficiency.
After I tell people that they should really just pick one specific area to focus on and just learn to be good at affiliate marketing in that space, they usually pick something that is too broad.
Sub-niching is a skill and an artform. You want to pick a niche that is narrow enough that you will effectively eliminate a lot of competition and dominate the space very quickly. At the same time you want enough people in that space that are buying things to make it worth your time.
So there is a balance.
In Affiliate Rising I talk about how to sub-niche down to just the right level and to use certain indications to check the pulse of a niche. These techniques can be used to tell you if it’s time to niche down further or go for what you have.
Photography is a great niche. It’s too broad. You can go down to just Wildlife Photography, dominate easier and still have tons of interested people. In truth you can go down even further but that’s just an example.
When people start out with affiliate marketing, they are like kids in a thousand candy stores. They hop from product to product and platform to platform. The problem with this is that you never really become established anywhere.
By choosing just one place to operate out of (especially at first) you are going to start to build relationships with other affiliate marketers and product vendors who use that platform. The better you get at selling stuff the more relationships you are going to build. All of these platforms keep track of how many sales you have. You start building those numbers and trust me, people start noticing.
When you started this thing you should have picked a sub niche to operate out of, no not just to operate out of, to dominate. Now if you are promoting offers outside of that sub-niche you are doing two things.
First, you are sending a mixed message to your audience. You’re not just the list building guy anymore, now you’re the kindle guy, the blog guy and the sandwich guy all rolled into one. People don’t really mind “the mr.fix everything” guy. They like him. He’s good to know. He knows a lot about a lot. But let me ask you this; If your plumbing starts leaking who do you want to fix it, your neighbor who knows a little about everything or an expert plumber? You’re calling the plumber. You just want it fixed right and you want the guy who just does that one thing.
Second, when you start talking about things outside that small sub-niche you set out to conquer you start fragmenting your audience. Now you have some people who see you as the kindle guy, now you have some people who see you as the list building guy. Fragmenting your audience means that it’s going to be less effective when you do promote offers. Also it means that you are going to slow your growth exponentially.
And that is why it is important that you specialize. More money, more customers, period. There will always be time for expansion later, once you dominate that small space. If you think I don’t know what I am talking about just take a look at how facebook and amazon got started. One of them started out by just being a social platform to university students and the other one started out by just selling books. They both expanded once they dominated.
I started into the world of internet marketing from the land of YouTube and for a while man, I was a real island. I wasn’t networking with any other youtubers, product creators, OR affiliate marketers.
Can you grow by not networking? Of course. As long as you are building an audience of engaged people who care about what you have to say you can grow.
The fact is you will grow 10 times as fast by building a network of these 3 kinds of people that can help you promote your stuff.
Just running around sprinkling affiliate links everywhere like Johnny “Affiliate Seed” is not going to work man. You’re going to get little to no results that way.
You’re going to have to master the art of pre-conditioning your audience. I could write an entire book about ways to do this but if I am going to boil it down to just one simple phrase that works it would be, “teach them something for free and do it in an entertaining way.”
Master that, and you will get more sales.
Now we talked about pre-conditioning but that doesn’t do it by itself. After you teach them something in an entertaining way you now have to actually sell them something that will hopefully help them even more than what you just taught them did.
Again, mastering the pitch…you could write an entire book about it. However, if I had to sum up the pitch in just one simple phrase it would be, “connect the dots for them and tell them what to do next.”
What does that mean? Emphasize the benefit of the product not the feature and then tell them you want them to buy it.
Pre-conditioning and Pitching is something that is featured inside Affiliate Rising, and if you want to learn more about these critical skills that you WILL need to succeed, that is a great place to start.
People always think that it comes down to traffic. They are right to some degree, but I have found that in this place, it never comes down to just one thing.
Traffic is essentially people, and people are dynamic. They all have their own hopes, dreams, and desires. It’s up to you to figure out what those hopes, dreams, and desires are for the people who care about your sub-niche.
Then after you figure that out, you go find them in just ONE place. That could be facebook, it could be youtube, it could be paid traffic from bing ads. It could be a lot of places but just pick one, and master driving traffic from that source. The sooner you master it, the sooner you will start seeing results.
There are a ton of different ways to get people to your offers and most of them work, but they only work when you master them. If you jump from strategy to strategy, place to place, you’ll never master any of them and you will continue to be frustrated and unsuccessful.
There are a lot of people trying to get attention online in ALL spaces. That means a lot of white noise for the people who you want to be interested in what you have to say and what you have to sell. Also it means you are going to start in the depths of a slow burning obscurity. No one will care what you say.
How do you overcome this? You have to find a way to NOT copy other people exactly. It’s cool to look at what someone is doing who is successful and try to understand why it works. Then take that “why it works” factor and find a way to do that in your own way. A new way that has your unique stamp on it.
Being different from other things that are in your space is a very good way to stand out and break through the white noise. It’s not just a good idea either. This is critical if you want to succeed. You have to get people’s attention and to do that you need to find your own unique style.
When you put things out there, whether that is a blog post, a facebook post, a youtube video, an email…anything…you want people engaged in that. You want them liking it, commenting on it, interested in it. If nobody cares what you are doing then you are going to find yourself back in the depths of obscurity and what that equals is a whole lot of no money in your bank account when you promote offers and a whole lot of wasted time because nobody is watching.
So how do you keep people engaged? Well if I was going to sum it up in a simple little phrase, it would go like this, “Go right when everyone thinks you’re going to go left, go left when everyone else is going right, and always ask people how they are doing.”
So there they are, my top 10 obstacles you need to overcome to make your first 1,000 bucks with affiliate marketing:
But this isn’t just a blog post. It’s also a sales page of sorts. Remember how I told you that when people think you’re going to go left, you go right? This is me doing that. Remember when I told you it’s important to find your own unique way to apply proven strategy? This is me showing you. I don’t just write about this stuff, I live it. Every single day.
If you want to make it here you have to show up…every…single…day. It’s not a movie.
I put together Affiliate Rising as a beginner’s level affiliate marketing course. It’s going to teach you the right way to get into this business. So if you have enjoyed this article and are brand new to affiliate marketing, or if you have tried and failed at affiliate marketing in the past, I suggest you make the small investment in this course.
It’s going to save you time, it’s going to reduce your learning curve severely, and it’s going to help you get to your first thousand bucks and beyond with affiliate marketing.
My name’s Kam Jennings, some people call me ZeroFatz, and that’s all I got!
I’ll see you in the next one!
So there’s this guy. We can call him Jim. He is bald, fat, and some might even say lacking in the personal hygiene department…probably not to his face though (bastards).
Now Jim is an ambitious man. He is striving to be an affiliate marketer in the weight loss space.
This is a guest submission by Casey Lindsey, the founder of Nomadic Income Experiment and The Nomadic Marketer YouTube channel. I did an interview with Casey a few months ago discussing CPA marketing and a little of what he does which I found awesome. Casey has been nice enough to take some time and write this article for Epic Conversions on the power of Cialdini’s Principles of Persuasion. -Kam (aka ZeroFatz)
I’ll never forget how bad I felt having to call my aunt (whom I hadn’t spoken to in years) to ask her if I could borrow enough money to pay my rent. It was October of 1995, and that month, for my long hours in the field, my total income was just over $500.
One month later, I earned almost $6000 in just under 3 weeks. This was my turning point in direct sales. For nearly eight months, I had labored long hours (often more than 80 hours a week), with very little to show for so much effort. I went on to have a branch office for the company and do fairly well, before moving on to other things.
Although I didn’t quite understand it at the time, I had learned several of what so many marketers today are familiar with; Dr. Robert Cialdini’s “6 Principles of Influence.” The six principles were reciprocity, commitment, social proof, authority, liking and scarcity.
He wrote about these 6 principles in his seminal work on marketing, “Influence: The Psychology of Persuasion.”
So what does my experience with door to door sales have to do with online marketing?
If you were the new guy who just discovered solo ads you might be getting a nervous giddy feeling of excitement as you skim down a swanky website promising laser targeted traffic to you for a great price. In the back of your mind you might be thinking, ”it can’t be that easy can it?”
But then you think, “well maybe it can…yeah surely it can…clearly this is how the big boys do it. They BUY their traffic!”
Why not just send this traffic to an affiliate offer with a good sales page? Yeah that’s what I’ll do! This is going to be as easy as going down a river in a boat!
And then you promptly lay down your 35 to 50 bucks for 100 clicks of that ever elusive golden traffic that will surely flood your bank account with affiliate commissions…
And then it doesn’t. You get about 2 sales and lose about 40 bucks…
We’ve all been there man. The promise of easy money pulls us all in. I mean, come on, let’s be real…that’s how we all ended up here in the first place.
Alright, let’s stop fooling around. Let’s talk about how you can REALLY use solo ads to make money.
K Power Profits – Learn Kindle Publishing from A to Z ((Great for getting started with Kindle)
Have you ever thought about trying to earn a FULL TIME income using the power of Amazon KDP and publishing ebooks on the Kindle platform?
Think that’s a little farfetched and nobody makes serious money doing it? Think ol’ Zero has finally lost his MIND and is talking the crazy talk now? Well buddy you have another thing coming.
Turns out there are a LOT of people making a LOT of money on amazon’s little ebook platform and if you pay attention, I don’t see any reason why you can’t be next…
Recently I sat down with 6 figure Kindle publisher, Dalton Scott to talk about entrepreneurship, internet marketing, kindle publishing, and just general how to succeed online stuff.
I thoroughly enjoyed the conversation. Dalton Scott is an honest, stand up guy who has achieved great success and has a lot to offer people.
Hope you enjoy this interview as much as I enjoyed it and don’t forget to take notes. This stuff is pure gold!
-Kam (aka ZeroFatz)