Can I tell you a story?
It’s a little weird, it’s going to help you, and it starts just…
“The last day dawns on the Kingdom of Ascalon…
It arrives with no fanfare, no tolling of alarms.
Those who will remember will speak fondly of the warm morning breeze.
People carry on with their daily lives, unaware that in a short while, everything that they have ever known will come to an end…”
These are the words you hear at the beginning of the old 2005 computer game, Guild Wars. A game I was a little obsessed with.
These introductory words are spoken softly as you are shown a beautiful landscape of trees and grasslands, a middle-age style Castle and a stunning Kingdom called Ascalon.
You might be thinking right now, “Kam…what does this have to do with making money online?”
I’m getting there. Relax.
But right now we’re going to go on a ride. You need to know about The Time Freezers…
Okay…Back to Ascalon.
So a beautiful place, this Kingdom of Ascalon. And as it happens, the game of Guild Wars starts on the exact day that the entire Kingdom…
…is about to be destroyed by this magic fire rained down from the sky by these ugly, smelly, troublesome beasts called the Charr (think if you took your house cat and crossed her with a minotaur and fed THAT thing a bunch of steroids…thats a Charr.)
This rain of fire is no joke. It’s called THE SEARING, and it’s going to be the equivalent of a nuclear warhead all over the Kingdom, turning the beautiful landscape into a barren, harsh wasteland.
I know…sucks right? You get to enjoy this beautiful place for one day and then it’s completely wiped out and made nasty.
Kind of like my first marriage…but that’s another story lol…anyways…
So the way Guild Wars works is that you have this one day to learn how to play the game. You can do quests, fight monsters, and just generally get a feel for the game.
The cool thing is this day lasts as long as you want.
Once most people get to about level 5 they are ready to move on and take this one special quest that will lead them on a special Charr mission…
…it is THIS mission that starts THE SEARING, and forever changes the Kingdom of Ascalon for the worse, forever.
Now when ArenaNet made this game, Guild Wars, they put pre-searing there as a way to learn how to play the game, before moving on to the REAL game which was POST searing.
Afterall, the world of Guild Wars is vast. Far greater than just the Kingdom of Ascalon. There is a lot to see and do, once you take that quest and make the timeline of events move forward.
Here is where it gets a little strange.
Something funny happened in GuildWars. Something that ArenaNet, the company that made the game, did not expect.
A community was forming. A community that still exists to this very day, 14 years after the game was released. I know this because recently I logged onto my old account to see.
There was a growing number of people that did not want to leave pre-searing. They chose to stay, find ways to level their character, and enjoy the game right there in pre-searing.
They essentially refused to move forward.
When I asked them why they choose to stay in Pre-Searing and not explore the rest of the game the answers all are basically the same.
We like it here. Before the world sucked. It’s nice. Now keep in mind these are REAL people playing a computer game. They refuse to advance in the game.
It was weird. But somehow it made sense to me.
I totally got it. The pre-searing Kingdom of Ascalon is a beautiful place.
They choose to live their own version of Groundhog Day right there in Guild Wars. This is how they chose to enjoy the game.
Now Guild Wars was a great game…IS a great game. It’s past its prime and most gamers have moved on from this old one but still it is widely recognized as being an awesome game, critically acclaimed in fact.
What I realized while playing GuildWars though was that people actually play games for different reasons. It’s not always about leveling up or finishing. Guild Wars was a prime example of this.
Some people played Guild Wars to finish it, this is true. Some play for the comradery, the competition and some played for the strategy. But then there were others who played for different reasons…
…reasons that only made sense if you understand how complex humans can be and why we do strange things sometimes.
Me personally, I was always fascinated with the “Pre-Searing community.” A group of people that refused to let the Kingdom of Ascalon be torched. They chose to live in exile of that one beautiful day.
The Time freezers.
Tom Peters wrote a book called, “Thriving on Chaos: Handbook for a Management Revolution.”
In that book he said, “If you’re not confused, you’re not paying attention.”
It’s a funny quote and it has several different meanings, but one that REALLY stands out to me is that simply…
We really are.
We like different things at different times. We get emotional. We get logical. We fall in love. We break each other’s hearts. We change our minds early and often.
Humans are complicated and dynamic.
The Time Freezers of Guild Wars are just one example of how a group of people can like a video game for an entirely different reason that nobody could have predicted, not even the people who made the game.
“If you’re not confused, your not paying attention.”
For the past several years I have been promoting my own and other people’s products as a vendor and an affiliate quite successfully by crafting simple messages that I could write quickly and easily.
My original plan was to take this idea of human complexity and just try to hit all the angles of why someone might like something.
Maybe this person likes a product because of the origin story of the vendor.
Maybe that person likes the features and benefits.
Maybe this third person really needs to hear what the whole thing would look like if I was personally going to use it in combination with this other thing over here.
And then maybe there is another group of people that have been sitting back listening to all my different messages about this product, and those messages were stacking.
What were they stacking?
Those messages were stacking legend for that product.
Those messages were stacking “top of mind” awareness for that product.
Those messages were getting those people thinking…
…and eventually it becomes a no brainer to purchase after so many different messages about the same product, all hitting on a different point. All talking about a different aspect of the same thing.
As I write this, I will be launching my new product Email Secrets: 20 Angles to Sell Anything (Even if You Have No List!), in about 7 hours.
It’s a special product because I want to teach you 20 of my personal Email Secrets.
20 of my most profitable, easily crafted messages that you can stack to great result and finally start seeing some results.
It’s not about writing.
It’s not about being some kind of great and clever writer. You don’t need to be a great writer to do this.
This is about strategy.
This is about playing chess and thinking several moves ahead.
Many affiliate marketers go to promote a product and they are like musicians that only learned one song.
Can you imagine if all PInk Floyd ever played was Comfortably Numb? It would be ridiculous after a while…no matter how good the song was.
That’s the problem with most affiliates out there that are struggling.
They are playing the same song over and over again.
What I’m talking about is learning how to play the WHOLE DAMN album.
Give them “The Wall!” They deserve it!
Because nobody gets into the Rock and Roll Hall of Fame on one great song.
One great song makes you a “One Hit Wonder.”
Is that what you want to be? A one hit wonder?
Like that guy who wrote “Macarena?”
If you want to promote stuff over and over and be successful…
…it is critical that you learn NOT JUST ONE SONG…
…but instead…learn the WHOLE ALBUM! Multiple Albums.
This is the number one reason why most people trying to do affiliate marketing don’t see much luck.
It’s like they put out that “hard promo/features and benefits” message over and over again.
I mean, that’s like Comfortably Numb right?
It’s a good song but you just made your list “comfortably numb” with the same song and dance about a million times.
Don’t be the guy at the party who knows ONE CARD TRICK.
It’s like every time this guy comes around you know exactly whats going to happen…
…you just know that as soon as he has a few beers in him, the deck of cards is coming out, and you are going to have to watch this dumb card trick again…just like the last time.
Don’t be ONE CARD TRICK guy.
So yeah…I’m putting out Email Secrets in about 7 hours and…
I’m talking about the guy who, when he pulls out a deck of cards, everybody gathers around because shit is about to get real.
This is the guy who never goes home alone. Who always gets the girl.
This is the guy who everybody wants to talk to.
This is the guy who is always getting invited back because…
…I mean the cats just the life of the party.
That’s what I’m talking about.
The Harry Houdini of promotions.
So bottom line?
Don’t be ONE CARD TRICK guy. Pick up my Email Secrets and…
…BE THE HARRY HOUDINI OF PROMOTION!
Also…can I get an Amen for turning a video game that I wasted too much of my life on into a promotion for something that could change YOUR life forever?
Have a great weekend! I’ll see you inside Email Secrets!
How to go from ZERO to LEVEL 60 DRAGON SLAYER when your wife hates you, your kids ignore you, and your family laughs at you!!! (or 23 steps to running with the big dogs)
First let me just say something…
…I want you to adopt a strong “fuck what you think” mentality throughout this process. You’ll thank me later. Half the people you know don’t give a shit about you and the other half want to see you fail so seriously…fuck what they think.
Alright you got it? Cool…let’s do this.
Step 1. Pick a niche
Step 2. Go to your favorite PLR site and find 3 special reports on said niche. Download them. Make sure you have Master Resell rights on these reports.
Step 3. Break apart all the chapters of all the special reports into individual articles. These articles are very synergetic and flow well into each other.
Step 4. Turn the articles into emails. Be sure to lead into the next email at the end of the previous email. Now you should have a package of at least 30 to 50 emails on one subject. This is an autoresponder sequence that can be packaged as a product and sold. It is utilitarian in nature.
Step 5. Come up with a title and subtitle for your new product. Hit them in the mouth with the title and tell them why you did it with the subtitle.
Step 6. Go over to Canva(dot)com and create a cover for your new product.
Step 7. Create a license for your new product. YOu can model this license after the ones that came with your PLR special reports. But in your case only give [personal use] rights.
Step 8. Zip the emails, and the cover, and the license into a zipfile. Call this file [FE PRODUCT] Congratulations, you now have a finished product.
Step 9. Copy file [FE PRODUCT]. Rename this file [OTO1]. Create another license but this one will give the user PLR rights to the emails. Replace the personal use license that is in OTO1 with the PLR license. Congratulations, you now have an OTO for your product.
Step 10. Go over to wix(dot)come and create a new free website. Call it something that makes sense for your niche.
Step 11. Create 2 new pages on this website. One will be called FE-sales and the other will be called OTO1-sales.
Step 12. On your FE-sales, you need a sales letter to sell your product. Go back to your favorite PLR website and see if there are any PLR sales letters you can use. FInd one that you like and adapt it to fit your product.
Step 13. Go over to WarriorPlus and look at the top 10 selling products today. Find one that resonates with you and model your FE-Sales sales page aesthetically after that. It won’t be perfect. They probably used clickfunnels or leadpages and you are using wix. DOn’t worry about it. The road to success does not go through perfection. It goes through effort and productivity so your good.
Step 14. Put on a clean shirt, point a camera at your face and record a video in which you tell people:
Step 15. Start a youtube channel and upload that video as an unlisted video
Step 16. Embed that video on your OTO1-sales page.
Step 17. Create product listing for FE PRODUCT and OTO1 on WarriorPlus. Upload the zip files directly to warriorplus.
Step 18. Create a new offer on WarriorPlus with FE PRODUCT as the main product and OTO1 as the upsell.
Step 19. Put the buy buttons on FE-sales and OTO1-sales pages (be sure to put a “no thanks” link on OTO1-sales right below the buy button)
Have you ever noticed that the longer you do something the more you either consciously or even sometimes subconsciously develop a set of rules for doing what you do?
It’s almost like part of how you get better at what you’re doing.
If you do it long enough you can basically develop your own rule book of what to do and what not to do for success at almost anything.
It’s like that for me in the Make Money Online space.
I’ve been in this niche for a while and I’ve had my share of successes but I’ve also had my share of failures (or learning moments lol).
Over the course of all that time I have developed a kind of personal “handbook” of do’s and don’ts for myself. Things to help me not embarrass myself so much as I move forward on my journey.
I’d like to share 3 of the big ones from my handbook with you today.
I call them the Holy Trinity of MMO and I can safely tell you that every time I have ever ignored one of them I always paid for it. I’ve never walked away unscathed when I didn’t respect the MMO Holy Trinity.
So…okay, obligatory build up over. What are they?
The Holy Trinity of MMO is as follows:
Let me explain.
Rule Number One – Cheap
Is the product you are trying to sell cheap or reasonably priced in conjunction with what the market perceives the price should be?
Just because you are the best email marker in the world and your email marketing book is the best because you have made a billion dollars with email marketing…
…what are comparable email marketing books retailing for?
If yours is listed at a moderately higher price than that, then generally you are now fighting an uphill battle because of it.
First rule of the MMO Holy Trinity. Make it cheap.
Rule Number Two – Easy
Make sure the tactics and strategies you teach in the product are easy to grasp and make sure you have convinced them of this on the sales page.
If they are not then you better address it on the sales page and you better fix it in the product. What do I mean by address it?
I mean make sure you break the information down and make it easy in the product. Use analogy and storytelling to help people understand and relate to complex ideas. AND on top of that, make sure you let them know it is going to be easy on the sales page.
If you violate this rule of the MMO Holy Trinity, I assure you, there is a painful burn in your future lol (I wish I did not speak from experience).
Rule Number Three – Free
The third and final rule of the MMO Holy Trinity is this;
Make sure your product is teaching free methods to achieve the outcome or solve the problem and if it isn’t then make sure you provide free alternatives.
If you are teaching people how to write viral content and you use “buzzsumo” as a place to start strategy wise…
Buzzsumo has a free trial and then it costs money. Now you have sold people a product that teaches them how to do something that won’t work unless they buy something else (and in this case something very expensive).
That’s in direct violation of the Holy Trinity of MMO. You will definitely feel the refund fire if you go down this road lol.
If you are teaching people how to do something and you use a paid tool to accomplish the outcome…
…always, always, always….
…include a free alternative for those on a budget or just starting out. Trust me, this is important.
In fact all 3 of these rules are very important. They didn’t end up being called the Holy Trinity of MMO in my personal handbook for nothing.
All three of these rules earned their place by burning me and/or my peers every single time we tried to ignore them or not respect their power.
I can take you on a walk through some of my launch history.
Affiliate Command 2017 – launched at a price of $197 on the front end, thereby violating rule 1 of the Holy Trinity of MMO. It did not sell well.
Free Funnels – launched at a cheap price, promised and delivered easy to follow training, and utilized ALL FREE methods and resources to accomplish the job. It was a 5 figure launch.
Launch Levels VOL1 – launched with a promise of showing people a case study of EXACTLY what I did to produce that 5 figure launch. Guess what. The perception in the market is that launching products is very hard and involved. I didn’t address that in my product or on my sales page. That was a direct violation of rule number 2 of the Holy Trinity of MMO. And I got burned for it.
Cloud Money – launched with an idea of teaching people how to make money online, with nothing…not even a real computer to do it. It was cheap, it was easy to understand and take action on training, and it was utilizing ALL FREE services and methods. Another 5 figure launch.
Talk Show Empire – launched with the promise of showing people how to start a complete business utilizing the power of interviews.
Guess what…the perception in the market is that interviews are hard to do because you have to be on camera to do them, and also they are kind of a pain because you have to talk to other people and be social. I didn’t address those concerns on my sales page and it put me in direct violation of rule number 2 of the MMO Holy Trinity again. I got burned…again. Ended up not even finishing the launch cycle on this one, sales were so poor (I don’t recommend that btw, I should have at least finished the launch cycle).
I could go on and on here guys.
The point is what I am telling you is the absolute truth.
It doesn’t mean you can’t violate the Holy Trinity of MMO and win. This is the universe we are talking about…it prides itself on exceptions to the rule.
But what it does mean is I promise you, if you ignore these rules, you WILL have a massively more difficult time winning online in the MMO space. LIke running uphill versus running downhill.
Trust me, you can see the difference pretty fast once you go live.
Now look, all of this assumes you have a great product that will really help people and bring value to their lives and businesses.
Can you use the rules of the MMO Holy Trinity to sell garbage?
Sure you can. And people do…every day.
Email marketing is the core of every sustainable online business. Good luck with your email marketing when your selling people garbage and ripping them off.
Anyways, that’s the Holy Trinity of MMO and it comes directly from the Kam Fatz personal “rules so I don’t embarrass myself…too much” handbook.
If you like this one and would like to hear more from my “don’t lose too much” handbook let me know in the comments below and I will have my team of highly trained mice get the message back to me…
…and I will seriously consider it. Lol.
That’s all I got. Hope you are doing awesome out there and may the best of your todays be the worst of your tomorrows!
I love that movie Gladiator. Have you ever seen it?
It’s set in ancient Rome around the time that Emperor Marcus Aurelius, the great stoic philosopher was in power.
I think it’s really cool because it’s about a guy who just wants to be a farmer, and hang out with his wife and kids, but he can’t because he has this very special skill set.
His name is Maximus, and he is a great soldier and leader of men. So of course the Emperor needs him to command his Army. Keep in mind, Maximus has been away from his family for 3 years…
I remember this one point in the movie, he turned to his assistant Cicero and asked him if he found it hard to do his duty.
Cicero looks at him and said:
I want to take you behind the scenes of my most recent product launch, Talk Show Empire. I admit to struggling to put this post out. It requires me to humble myself. But I do so in the spirit of helping others succeed.
At the end of the day, it’s not about me and it never was. It’s always been about you.
PART ONE – THE SET UP
The 10 Rules of Bohemian Marketing
As I write this, I am listening to the Dandy Warhols play Bohemian Like You. Are you familiar? Better go put it on if you’re going to read this.
What does it mean to be Bohemian?
Bohemian – a person who has informal and unconventional social habits, especially an artist or writer.
Is that you?
If you want to be successful in this online space where Barbarians slay Dragons and Wizard pull bags of gold out of thin fucking air…
…it better be.
Case in point…
“Cloud Money: A White Trash Guide to Producing Wealth on the Internet”
It’s a product about creating and selling digital assets.
I launched it for 4 days.
That “White Trash” thing got a lot of people talking. Some good, some bad, but a lot of energy.
And when the dust settled 4 days later Cloud Money, my funny little course with the politically incorrect name had generated $10,426.67.
RULE 1: Be Polarizing
The Collector looks at information products like Stephen King novels. He finds the product vendors that he likes and he kind of attaches himself to them like authors.
When they release a new product he buys it.
When they send out a new email he opens it.
He collects their products, never really taking action on any of them but just being entertained by them. Many times the collector doesn’t even realize he’s a collector.
Many times it’s a subconscious act. He thinks he’s being productive by following the teachings of his most favorite internet marketing gurus, but in reality he’s just being entertained by them.
Many times the collector understands that he is not making money because he is not taking action. He has a sense for it but doesn’t have the urgency to change it in most cases.
I don’t mind the collector. If severe ambition and a penchant for execution did not haunt me, I myself might be a collector. My grandfather was a collector of coins, guitars, and even cars.
I like collectors.
I came up with an idea for my product. A concept if you will. In my niche, there is a company called clickfunnels which is very popular among marketers. They have a lot of brand awareness and they have a strong affiliate program which drives that awareness.
The problem with clickfunnels? It’s fairly expensive as far as monthly expense is concerned. At $99 a month, All the newbies know about them because of their great brand awareness but none of the newbies can really afford clickfunnels from a business standpoint because they have no idea what they are doing yet. If they can afford it it’s because they are spending out of pocket which is not conducive for a great business.
SO I decided I would target this “can’t afford clickfunnels” demographic who knew the power of a funnel (thanks clickfunnels) but couldn’t afford that all in one solution. I wanted to show them how to build an entire functioning sales funnel that would make them money. And I wanted to show them how to set it all up for free.
I decided I would make the product video because I can produce the videos quickly. Much quicker than writing and people perceive the video presentation as having a higher value than a special report.
I’m just wondering if your sick of being hustled yet?
See that’s all I ever hear about when I connect with people on facebook.
They are sick of having to buy all these upsells, and they hate getting lost in these giant sales funnels…
Those giant sales funnels account for over half those marketers revenue.
And the only way to get those marketers to stop upselling you and giving you garbage on the front end is by showing them that you can handle another way.
See I’ve been saying to everybody that my new product Affiliate Command 2017 is “customer-centric.”
But you know that’s really just a nice way of saying…
I’ve been reading through Jim Macks book on Offline Consulting and I am pretty blown away. When I search through Google Places in my area, I am finding auto repair shop after auto repair shop with no pictures, poor websites, no social media presence…
…it’s ridiculous. These guys can be fixed so easily. Jim’s talking about charging 47 to 97 bucks a month in his book to manage these auto repair shops social media presence and then outsourcing that.