Have you ever noticed that the longer you do something the more you either consciously or even sometimes subconsciously develop a set of rules for doing what you do?
It’s almost like part of how you get better at what you’re doing.
If you do it long enough you can basically develop your own rule book of what to do and what not to do for success at almost anything.
It’s like that for me in the Make Money Online space.
I’ve been in this niche for a while and I’ve had my share of successes but I’ve also had my share of failures (or learning moments lol).
Over the course of all that time I have developed a kind of personal “handbook” of do’s and don’ts for myself. Things to help me not embarrass myself so much as I move forward on my journey.
I’d like to share 3 of the big ones from my handbook with you today.
I call them the Holy Trinity of MMO and I can safely tell you that every time I have ever ignored one of them I always paid for it. I’ve never walked away unscathed when I didn’t respect the MMO Holy Trinity.
So…okay, obligatory build up over. What are they?
The Holy Trinity of MMO is as follows:
Let me explain.
Rule Number One – Cheap
Is the product you are trying to sell cheap or reasonably priced in conjunction with what the market perceives the price should be?
Just because you are the best email marker in the world and your email marketing book is the best because you have made a billion dollars with email marketing…
…what are comparable email marketing books retailing for?
If yours is listed at a moderately higher price than that, then generally you are now fighting an uphill battle because of it.
First rule of the MMO Holy Trinity. Make it cheap.
Rule Number Two – Easy
Make sure the tactics and strategies you teach in the product are easy to grasp and make sure you have convinced them of this on the sales page.
If they are not then you better address it on the sales page and you better fix it in the product. What do I mean by address it?
I mean make sure you break the information down and make it easy in the product. Use analogy and storytelling to help people understand and relate to complex ideas. AND on top of that, make sure you let them know it is going to be easy on the sales page.
If you violate this rule of the MMO Holy Trinity, I assure you, there is a painful burn in your future lol (I wish I did not speak from experience).
Rule Number Three – Free
The third and final rule of the MMO Holy Trinity is this;
Make sure your product is teaching free methods to achieve the outcome or solve the problem and if it isn’t then make sure you provide free alternatives.
If you are teaching people how to write viral content and you use “buzzsumo” as a place to start strategy wise…
Buzzsumo has a free trial and then it costs money. Now you have sold people a product that teaches them how to do something that won’t work unless they buy something else (and in this case something very expensive).
That’s in direct violation of the Holy Trinity of MMO. You will definitely feel the refund fire if you go down this road lol.
If you are teaching people how to do something and you use a paid tool to accomplish the outcome…
…always, always, always….
…include a free alternative for those on a budget or just starting out. Trust me, this is important.
In fact all 3 of these rules are very important. They didn’t end up being called the Holy Trinity of MMO in my personal handbook for nothing.
All three of these rules earned their place by burning me and/or my peers every single time we tried to ignore them or not respect their power.
I can take you on a walk through some of my launch history.
Affiliate Command 2017 – launched at a price of $197 on the front end, thereby violating rule 1 of the Holy Trinity of MMO. It did not sell well.
Free Funnels – launched at a cheap price, promised and delivered easy to follow training, and utilized ALL FREE methods and resources to accomplish the job. It was a 5 figure launch.
Launch Levels VOL1 – launched with a promise of showing people a case study of EXACTLY what I did to produce that 5 figure launch. Guess what. The perception in the market is that launching products is very hard and involved. I didn’t address that in my product or on my sales page. That was a direct violation of rule number 2 of the Holy Trinity of MMO. And I got burned for it.
Cloud Money – launched with an idea of teaching people how to make money online, with nothing…not even a real computer to do it. It was cheap, it was easy to understand and take action on training, and it was utilizing ALL FREE services and methods. Another 5 figure launch.
Talk Show Empire – launched with the promise of showing people how to start a complete business utilizing the power of interviews.
Guess what…the perception in the market is that interviews are hard to do because you have to be on camera to do them, and also they are kind of a pain because you have to talk to other people and be social. I didn’t address those concerns on my sales page and it put me in direct violation of rule number 2 of the MMO Holy Trinity again. I got burned…again. Ended up not even finishing the launch cycle on this one, sales were so poor (I don’t recommend that btw, I should have at least finished the launch cycle).
I could go on and on here guys.
The point is what I am telling you is the absolute truth.
It doesn’t mean you can’t violate the Holy Trinity of MMO and win. This is the universe we are talking about…it prides itself on exceptions to the rule.
But what it does mean is I promise you, if you ignore these rules, you WILL have a massively more difficult time winning online in the MMO space. LIke running uphill versus running downhill.
Trust me, you can see the difference pretty fast once you go live.
Now look, all of this assumes you have a great product that will really help people and bring value to their lives and businesses.
Can you use the rules of the MMO Holy Trinity to sell garbage?
Sure you can. And people do…every day.
Email marketing is the core of every sustainable online business. Good luck with your email marketing when your selling people garbage and ripping them off.
Anyways, that’s the Holy Trinity of MMO and it comes directly from the Kam Fatz personal “rules so I don’t embarrass myself…too much” handbook.
If you like this one and would like to hear more from my “don’t lose too much” handbook let me know in the comments below and I will have my team of highly trained mice get the message back to me…
…and I will seriously consider it. Lol.
That’s all I got. Hope you are doing awesome out there and may the best of your todays be the worst of your tomorrows!
I love that movie Gladiator. Have you ever seen it?
It’s set in ancient Rome around the time that Emperor Marcus Aurelius, the great stoic philosopher was in power.
I think it’s really cool because it’s about a guy who just wants to be a farmer, and hang out with his wife and kids, but he can’t because he has this very special skill set.
His name is Maximus, and he is a great soldier and leader of men. So of course the Emperor needs him to command his Army. Keep in mind, Maximus has been away from his family for 3 years…
I remember this one point in the movie, he turned to his assistant Cicero and asked him if he found it hard to do his duty.
Cicero looks at him and said:
I want to take you behind the scenes of my most recent product launch, Talk Show Empire. I admit to struggling to put this post out. It requires me to humble myself. But I do so in the spirit of helping others succeed.
At the end of the day, it’s not about me and it never was. It’s always been about you.
PART ONE – THE SET UP
The 10 Rules of Bohemian Marketing
As I write this, I am listening to the Dandy Warhols play Bohemian Like You. Are you familiar? Better go put it on if you’re going to read this.
What does it mean to be Bohemian?
Bohemian – a person who has informal and unconventional social habits, especially an artist or writer.
Is that you?
If you want to be successful in this online space where Barbarians slay Dragons and Wizard pull bags of gold out of thin fucking air…
…it better be.
Case in point…
“Cloud Money: A White Trash Guide to Producing Wealth on the Internet”
It’s a product about creating and selling digital assets.
I launched it for 4 days.
That “White Trash” thing got a lot of people talking. Some good, some bad, but a lot of energy.
And when the dust settled 4 days later Cloud Money, my funny little course with the politically incorrect name had generated $10,426.67.
RULE 1: Be Polarizing
The Collector looks at information products like Stephen King novels. He finds the product vendors that he likes and he kind of attaches himself to them like authors.
When they release a new product he buys it.
When they send out a new email he opens it.
He collects their products, never really taking action on any of them but just being entertained by them. Many times the collector doesn’t even realize he’s a collector.
Many times it’s a subconscious act. He thinks he’s being productive by following the teachings of his most favorite internet marketing gurus, but in reality he’s just being entertained by them.
Many times the collector understands that he is not making money because he is not taking action. He has a sense for it but doesn’t have the urgency to change it in most cases.
I don’t mind the collector. If severe ambition and a penchant for execution did not haunt me, I myself might be a collector. My grandfather was a collector of coins, guitars, and even cars.
I like collectors.
I came up with an idea for my product. A concept if you will. In my niche, there is a company called clickfunnels which is very popular among marketers. They have a lot of brand awareness and they have a strong affiliate program which drives that awareness.
The problem with clickfunnels? It’s fairly expensive as far as monthly expense is concerned. At $99 a month, All the newbies know about them because of their great brand awareness but none of the newbies can really afford clickfunnels from a business standpoint because they have no idea what they are doing yet. If they can afford it it’s because they are spending out of pocket which is not conducive for a great business.
SO I decided I would target this “can’t afford clickfunnels” demographic who knew the power of a funnel (thanks clickfunnels) but couldn’t afford that all in one solution. I wanted to show them how to build an entire functioning sales funnel that would make them money. And I wanted to show them how to set it all up for free.
I decided I would make the product video because I can produce the videos quickly. Much quicker than writing and people perceive the video presentation as having a higher value than a special report.
I’m just wondering if your sick of being hustled yet?
See that’s all I ever hear about when I connect with people on facebook.
They are sick of having to buy all these upsells, and they hate getting lost in these giant sales funnels…
Those giant sales funnels account for over half those marketers revenue.
And the only way to get those marketers to stop upselling you and giving you garbage on the front end is by showing them that you can handle another way.
See I’ve been saying to everybody that my new product Affiliate Command 2017 is “customer-centric.”
But you know that’s really just a nice way of saying…
I’ve been reading through Jim Macks book on Offline Consulting and I am pretty blown away. When I search through Google Places in my area, I am finding auto repair shop after auto repair shop with no pictures, poor websites, no social media presence…
…it’s ridiculous. These guys can be fixed so easily. Jim’s talking about charging 47 to 97 bucks a month in his book to manage these auto repair shops social media presence and then outsourcing that.
Did you know that according to The Freelancers Union 1 in 3 Americans are freelancers right now?
In fact Forbes says that many predict by 2020 50% of the United States will be working for themselves as freelancers in some capacity.
The old concept of 9 to 5 is dying. It’s sad and scary. Why? The internet. I don’t need to tell you that. It’s as plain as the nose on your face. We can all look around and see it.
Within 5 years I believe that most of you will either be like me and work for yourself online or you will work for someone else who does.
It’s a bold statement I know. But when you know what I know and you see what I see…it doesn’t seem so crazy.
Listen, I think you should work on doing what I do…not working for someone else who learned how to do it.
What makes anyone else better than you? You’re smart, capable, hard working…there is no reason you cannot succeed at this.
Now the first thing that usually hangs people up when they start trying to make money online is picking a niche to work out of.
Well what if you didn’t have to?
What if you just skipped that step. What if you just talked about whatever you wanted? And promoted whatever you wanted while doing it?
Maybe one day you talked about make money online stuff and the next day you talked about relationships…
How cool would that be to just talk about whatever you wanted and not be pigeon holed into any one niche?
Well you will be happy to know that it’s completely possible and people are doing it everyday right now. It’s a well established model that I like to call “A to Z” because you have so much freedom with what you want to talk about and promote.
I want to give you 5 methods to doing this right here:
The beauty is the only thing those things have in common is that they are interesting and they are a list of 10.
The only rule? Just be interesting.
It’s not enough just to tell the story. You’re not CNN. People don’t follow facts as much as they follow opinions. So have a take.
You are taking on the role of the reporter with an opinion here.
The fantastic thing about this is your content is written for you, all you have to do is report it and have an opinion on it. It’s already trending. People are already interested.
Life skills are usually associated with managing and living a better quality of life. They help us to accomplish our ambitions and live to our full potential.
Any skill that is useful in your life can be considered a life skill. Tying your shoe laces, swimming, driving a car and using a computer are, for most people, useful life skills.
With life skills based method you are focusing on a common denominator like “Motivation” or “Inspiration” or “overcoming adversity.”
So as long as you create content with that in mind you can move through any niche you want to. There are life skill based stories in ALL niches. Again here you are the story teller.
Same thing with the lifetime channel. Everytime I turn around they are playing those damn sad bastard movies.
It’s like if you want to watch a movie on the Lifetime Network…you better get ready because whatever it’s about, whether a factory worker or a mountain climber…there is going to be some major depressing stuff in that movie.
The beauty of this is that you can flow through ALL the niches as long as you maintain that common denominator of “upbeat” or “happy” stories.
With all 5 of these models you can basically just pick and choose products from whatever niche you want to promote from whenever you feel like it.
So you know where you find all those crazy products and make great commission rates?
Forget about Amazon.
I’m talking about real commissions… like above 50%
I’m talking about Clickbank.
If you had some high quality reviews that were already done for you on some clickbank products and all you had to do was just plug in your affiliate link….
…that would be extremely helpful if you were applying one of the methods I showed you above.
How? Imagine this for a second:
Let’s say you did a blog post called “10 of the Weirdest woodworking projects ever made.”
Now right after those 10 weird wood working projects you say, “If you enjoyed this list of Crazy woodworking projects and woodworking looks cool to you check out my review below on Tom’s Woodworking Guide.” To get started…
Then you just cut and paste the review.
Alright with me so far?
So where do you get these DFY reviews that have been done on quality clickbank products?
Go crush it. Talk about whatever you want. Do it your way.
That’s all I got. I’ll see you in the next one.
Kam (aka ZeroFatz)
…it means you are not getting the results you want out of your CPA campaigns. But, you know what? The good news is, it doesn’t have to be that way.
Don’t get me wrong. There is no silver bullet, no secret potion, no secret trick that no one else knows about the will take you from losing money in CPA to making $100’s or $1000’s of dollars a day. In truth, probably the single greatest obstacle people face in success in CPA is the idea that there is such a thing as push button riches, where little to no work is required. However, if you will do the work, and follow some simple rules, you can dramatically increase your odds of success.
So if there is a set of simple rules that can help someone create campaigns that make money, why isn’t everyone doing it? That’s a great question. One which can be explained as we go.
Please note, paid traffic and organic traffic campaigns are conducted and scaled differently, and the focus of this article is paid traffic campaigns.
So the 3 reasons you suck at CPA marketing are:
Although there is a place for direct linking in CPA marketing, it should be limited in scope for several reasons.
First, if you are direct linking most types of offers, you will restrict yourself from the most abundant and highest quality traffic sources. Google Adwords and Facebook are the two largest traffic platforms on the planet and they have a lot of high quality traffic to offer. However, in almost every case they will not approve direct link campaigns to CPA offers. Continue reading