This is a guest submission by Casey Lindsey, the founder of Nomadic Income Experiment and The Nomadic Marketer YouTube channel. I did an interview with Casey a few months ago discussing CPA marketing and a little of what he does which I found awesome. Casey has been nice enough to take some time and write this article for Epic Conversions on the power of Cialdini’s Principles of Persuasion. -Kam (aka ZeroFatz)
I’ll never forget how bad I felt having to call my aunt (whom I hadn’t spoken to in years) to ask her if I could borrow enough money to pay my rent. It was October of 1995, and that month, for my long hours in the field, my total income was just over $500.
One month later, I earned almost $6000 in just under 3 weeks. This was my turning point in direct sales. For nearly eight months, I had labored long hours (often more than 80 hours a week), with very little to show for so much effort. I went on to have a branch office for the company and do fairly well, before moving on to other things.
Although I didn’t quite understand it at the time, I had learned several of what so many marketers today are familiar with; Dr. Robert Cialdini’s “6 Principles of Influence.” The six principles were reciprocity, commitment, social proof, authority, liking and scarcity.
He wrote about these 6 principles in his seminal work on marketing, “Influence: The Psychology of Persuasion.”
So what does my experience with door to door sales have to do with online marketing?
Yeah, I said it. Nobody cares what you have to say on social media and they probably never will. That is bad news for you too if you are planning on branding yourself, being the talk of the town, and driving tons of traffic to your website…bad news indeed.
Why is it that you can write an AMAZING blog post and then share it to your facebook page only to find that it drops fairly rapidly into obscurity, for the most part, being ignored.
Well, I’m going to tell you why.
Will it fix your problem?
The numbers tell me that it won’t. The numbers tell me that you’re going to consume my article and go right on being hopeless.
I’d like to think not though. I’d like to think that everyone has a fighting chance. So let’s do it…
That is a true statement but it doesn’t quite do justice to Kern. He is also a business consultant, a millionaire, close friend of self help leader, Tony Robbins, family man, and someone that most of us consider to be a “top guru” in the online marketing space period.
Well…hell…let’s not short change it.
Frank Kern is a damn legend in the IM space.
…and that’s pretty good considering he started his journey living out of a single wide trailer in Macon, GA, selling credit card processing systems as a door to door salesman.
My first experience with Frank Kern was a youtube video that I found quite randomly while surfing the internet one night entitled, Make Money and Sell on Demand Core Influence. It has one of those funny titles that you know is probably bullshit but just outlandish enough to make you curious…
I have learned a lot from doing youtube and it’s safe to say at this point that this platform has changed my life.
The funny thing about getting decent at something though is that it’s easy to forget what it was like when you first started. The further away you get from the beginning…the harder it is to remember.
I wanted to take a minute and write down some of the really big things that helped me get this far on my journey. These are my eureka type moments that made huge impact on me.
I feel like if you take the time to even SKIM over the following 12 things that impacted me then you will vastly improve your chances at creating a successful youtube channel that helps to make you a FULL TIME income online.
Now I am a mid level marketer and I make my money online. Completely independent of a 9 to 5 job. Rules for success are important to me, and I’ll get them anywhere I can if I feel like it will help me. That being said, let’s get back to Conan…
He knew the riddle of steel. He knew the meaning of life (as it pertained to him). He laughed at the 3 Winds and cursed Croms name when he was stricken with bad luck. He was…in essence…a bad ass.
I’ve always loved the idea of a warrior with a code.
No. It’s more than that. Let me be honest…