Ever since college and researching the nature and goals of what google founders were trying to achieve, I’ve always known that the best way to optimize your online stuff is by optimizing it for humans, not search engines.
That surprises some people when they look at my youtube channel because they see like 12,000 subscribers and somebody behind it that doesn’t care whole lot about SEO.
The next question out of their mouths is inevitably, “Well if you don’t care about SEO then how the heck are you getting views?”
And the truth is I do something that I call human psyche optimization, or HPO for short. Now if that sounds stupid to you, that’s okay, I completely made up that term. However, that’s what I do. I optimize my stuff in a way that humans will respond to it.
SO your next question might be, “Okay Kam, that’s great man HPO, whatever…how do I do that?”
Well there are a lot of little things I do to achieve that but let me give you 5 really important ones right here.
People can say whatever they want to say, they can hide behind as much science as they want, run as many numbers as they want, follow as many templates as they can find. At the end of the day, being successful online in a sustainable way means building an audience around you.
So how do you build an audience around you in a world where everyone is vying for attention?
I can sum that up for you in one word…
It is the art of having a strong effect on someone or something.
Putting out content that impacts people in some way is often how you create separation and begin to build a strong audience around you.
So that begs to ask the question then, how can one create impact with a target audience?
Well, that’s what I hope to help you with in this new blog series called The Impact Bible.
Often it starts with simple ice breakers that wake people up and get them thinking. Many times the best way to do that is by asking a question.
Below are 303 questions that are proven to “break the ice” so to speak, get engagement and light up your comment section. Make sure your using this power for good not evil, and as always…
I was innocently perusing the internet the other day and I ran smack dab into a really dark alley. The kind of dark alley that makes you want to get off the computer and go take a shower…or give up pepperoni pizza…
Yeah, that dark.
Anyways, it was an article about something called the “Dissemination Drill.” This was essentially a step by step go by for would be scientologist recruiters to bring new members into the fold. They accomplish this by “ruining” them.
Their words…not mine.
Well, that led me down the road man. I was a boulder tumbling down the hill of useless information and I couldn’t stop. Everything from Craigslist ad cult recruitment to e-meters and “going clear,” these Scientology boys…well they were on another level, let’s just put it like that.
Here’s one that you might like…
So there’s this guy. We can call him Jim. He is bald, fat, and some might even say lacking in the personal hygiene department…probably not to his face though (bastards).
Now Jim is an ambitious man. He is striving to be an affiliate marketer in the weight loss space.
This is a guest submission by Casey Lindsey, the founder of Nomadic Income Experiment and The Nomadic Marketer YouTube channel. I did an interview with Casey a few months ago discussing CPA marketing and a little of what he does which I found awesome. Casey has been nice enough to take some time and write this article for Epic Conversions on the power of Cialdini’s Principles of Persuasion. -Kam (aka ZeroFatz)
I’ll never forget how bad I felt having to call my aunt (whom I hadn’t spoken to in years) to ask her if I could borrow enough money to pay my rent. It was October of 1995, and that month, for my long hours in the field, my total income was just over $500.
One month later, I earned almost $6000 in just under 3 weeks. This was my turning point in direct sales. For nearly eight months, I had labored long hours (often more than 80 hours a week), with very little to show for so much effort. I went on to have a branch office for the company and do fairly well, before moving on to other things.
Although I didn’t quite understand it at the time, I had learned several of what so many marketers today are familiar with; Dr. Robert Cialdini’s “6 Principles of Influence.” The six principles were reciprocity, commitment, social proof, authority, liking and scarcity.
He wrote about these 6 principles in his seminal work on marketing, “Influence: The Psychology of Persuasion.”
So what does my experience with door to door sales have to do with online marketing?
Yeah, I said it. Nobody cares what you have to say on social media and they probably never will. That is bad news for you too if you are planning on branding yourself, being the talk of the town, and driving tons of traffic to your website…bad news indeed.
Why is it that you can write an AMAZING blog post and then share it to your facebook page only to find that it drops fairly rapidly into obscurity, for the most part, being ignored.
Well, I’m going to tell you why.
Will it fix your problem?
The numbers tell me that it won’t. The numbers tell me that you’re going to consume my article and go right on being hopeless.
I’d like to think not though. I’d like to think that everyone has a fighting chance. So let’s do it…
That is a true statement but it doesn’t quite do justice to Kern. He is also a business consultant, a millionaire, close friend of self help leader, Tony Robbins, family man, and someone that most of us consider to be a “top guru” in the online marketing space period.
Well…hell…let’s not short change it.
Frank Kern is a damn legend in the IM space.
…and that’s pretty good considering he started his journey living out of a single wide trailer in Macon, GA, selling credit card processing systems as a door to door salesman.
My first experience with Frank Kern was a youtube video that I found quite randomly while surfing the internet one night entitled, Make Money and Sell on Demand Core Influence. It has one of those funny titles that you know is probably bullshit but just outlandish enough to make you curious…
I have learned a lot from doing youtube and it’s safe to say at this point that this platform has changed my life.
The funny thing about getting decent at something though is that it’s easy to forget what it was like when you first started. The further away you get from the beginning…the harder it is to remember.
I wanted to take a minute and write down some of the really big things that helped me get this far on my journey. These are my eureka type moments that made huge impact on me.
I feel like if you take the time to even SKIM over the following 12 things that impacted me then you will vastly improve your chances at creating a successful youtube channel that helps to make you a FULL TIME income online.
Now I am a mid level marketer and I make my money online. Completely independent of a 9 to 5 job. Rules for success are important to me, and I’ll get them anywhere I can if I feel like it will help me. That being said, let’s get back to Conan…
He knew the riddle of steel. He knew the meaning of life (as it pertained to him). He laughed at the 3 Winds and cursed Croms name when he was stricken with bad luck. He was…in essence…a bad ass.
I’ve always loved the idea of a warrior with a code.
No. It’s more than that. Let me be honest…