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Category Archives for Audience Building

Burning the Candle at Both Ends…

It’s been a pretty rough week for yours truly.  I’ve been knee deep in launch preparations for the last several days.  Late nights and all…

 

But that is what I wanted to talk to you about.
What has me up all night and losing sleep?

 

I’ve been getting something very, very special ready for you.

 

You see, it’s well understood that content marketing is the cheapest way to market on the planet right now.  Also, it’s the most sustainable, brand building, foundation strengthening way to market as well.

 

So if we all know that stuff then why aren’t there more people putting out amazing content and getting tons of results with said content?

 

Easy.

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How To Solve The Biggest Problems about Affiliate Marketing with Instagram

We all know that affiliate marketing is a fantastic way to earn money online.  It just is.  We can agree on this.

That being said there are several places that you can do this effectively and all of them have their own little nuances if you want to master them.  Instagram is one such place.  The growth that has been exploding from the Instagram platform is undeniable.  people like this place and what I have found is that where the people are, there is money to be made…almost always.

 

As marketers it’s our job to figure out how that puzzle works.

 

When I first started trying with Instagram…it was a fail.  What I found was that it was very easy to build followers but very difficult to generate traffic.  Does that mean that Instagram sucks for affiliate marketing?

 

No.

 

What it means is that I didn’t crack the code.  I didn’t solve the puzzle.  So I have decided to re-examine this platform because I assure you with over 400 million users, it is worth our time to do so.

 

So let’s take this by the numbers here.  the 5 biggest problems on Instagram and how to solve them as I see it:

 

1. How the heck do I get started?

getting-started-on-instagram

Inevitably when you start something in a new place you ask that age old question, ” How do I get started?”  To find my answers I looked to a fantastic article on Shopify written by Neil Waller called, “The Beginner’s Guide To Influencer Marketing on Instagram.”  Neil does a fantastic job of setting the groundwork and getting you started quickly and efficiently.

 

2. What do I do for content on Instagram?

what-do-i-do-for-content-on-instagram

The second question I had after getting started was what kind of content should I really be focusing on?  What has been successful in the passed?  What kinds of things are people really engaging with on this platform.  To find my answers on this one I looked to a really great article on Hubspot by Lindsay Kolowich entitled, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration.”  So much inspiration and insight can be gleaned from this one.

 

3. When is the Best Time to Post on Instagram?

best-time-to-post-on-instagram

Next, after I start getting an idea about content and what direction I want to go with that, the issue always comes up.  When is the best time to post my updates?  When will I reach the most people?  After all we put work into this stuff.  We don’t want to do it for nothing.  The answer to this question came to me in a superb post by Dara Fontein called, “The Best Time to Post on Facebook, Twitter, and Instagram.”  The answer might surprise you…

 

4. How big of an audience do I need to be effective on Instagram?

how-big-of-an-audience-do-i-need-on-instagram

At first I thought this was a no brainer.  I need the audience to be as big as I can get it right?  Well what happened was When I was really into facebook groups I started to notice that there was a point of “critical mass” you could say where your audience starts to become less effective.  There is definitely a sweet spot.  “The rise of ‘micro-influencers’ on Instagram” is an excellent article is by Yuyu Chen and will give you a great benchmark to aim at when getting started.

 

5. What about paid advertising on Instagram?

mastering-paid-advertising-on-instagram

Let’s be honest.  Everything moves faster when you start throwing money at it…as long as you know what your doing.  That’s just the way it is.  So is it beneficial to throw some money at Instagram and start learning how to master paid advertising here?  Of course.  It just depends on what kind of a budget you are working with.  You can make money online by just investing your time, but once you start making some of that money…you need to invest back in your business.  Paid advertising is a prime way to do that.  Ellen Bartolino wrote an excellent article on Hubspot called, ” A Step-by-Step Guide to Advertising on Instagram” that is a perfect place to start if you are ready to throw some money at this thing and speed it up!

 

 

Wrapping Up

So these are some of the big problems that I faced when trying to start seeing results with Instagram.  Maybe you face similar obstacles in your quest to actually get traction on this platform.  These are 5 articles that I found to be extremely powerful and helpful to me.  I hope that they help you as well!

 

I’m Kam, some people call me ZeroFatz and that’s all I’ve got!  I’ll see you in the next one!

 

Ten Quick Tips to Mastering Epic Digital Marketing

I always tell people, “When you jump in the IM game just understand that you are jumping into the deep end of the pool with a bunch of hungry sharks.”  I mean that it’s very competitive.  There are a lot of good people and some grumpy ones as well.  There are many different personalities and many different ideas on what professionalism is, what good customer service is, and dare I say what good ethics are too.

 

I’ve said it before but I’ll say it again.  It’s a place where wizards pull bags of gold out of thin air and barbarians slay dragons with mighty swords of power.  It’s scary and dangerous.  Risky and at times downright miserable.

 

“Success” is a word that is thrown around like some fantasy football trophy and the weak of heart die painful obscure deaths…

 

But for all that noise…

 

I love this place.

 

And that’s it.

 

Here are 10 articles that I pulled an amazing amount of inspiration and knowledge from.  If you are smart, you’ll read them, take notes and then read them again.

 

If you’re really smart you’ll write takeaway articles on them and create fresh content for your blogs, youtube channels, and facebook groups…

 

If your even smarter than that…then maybe…just maybe you’ll figure out something even smarter than that to do with them…and then maybe I write one of these articles about you.

 

I’ll be watching, and waiting.  I’m pulling for you…

 

  1. Write Epic Shit

    write-epic-shit

via fizzle.co

2. Fail, learn from it, make content about it, again…

fail-learn-from-it

via manvsdebt.com

3.  Start with the ending (you know…like a Quentin Tarantino movie)

start-with-the-ending

via smartpassiveincome.com

4. Read at least one decent article on SEO, process it, and then don’t freak out about SEO

seo

via viperchill.com

5. Give it straight, no chaser

straight-no-chaser

via fizzle.co

6. Lift others up in your content

lift-others-up

via woorkup.com

7. Read at least one decent article on how to promote your shit

read-one-promotion-article

via nichehacks.com

8. Cultivate Experience, Yours or Someone Else’s…

cultivate-experience

via epicconversions.com

9. Do Epic Shit

do-epic-shit

via productiveflourishing.com

10. Commit the previous 9 tips to memory and then remember this…

there-are-no-rules

The only real rule in this game is that there are no rules. No right or wrong ways to do anything.  There is only more effective and less effective.  Often it is determined by how unique and clever you can be in your approach.  So yeah…creative people win.  Fearless people win.  People who are not afraid to try something outside the norm, fail and talk about it win.

 

If you can’t be creative, if you can’t be original, if you find it hard to be yourself or express anything that resembles true emotion online…things get harder for you and you are operating at a disadvantage.

 

Be yourself.  Be the one thing that you are the expert at.  Write about THAT shit. Make THAT shit relevant to your niche.

 

Give yourself permission to fail and then let it rip.

 

Conclusion

So those are my 10.  There are many others but these are the 10 I was really feeling today.  They all hold a great amount of power in their ability to help you move your business forward.

 

Go get it!

 

 

I’m Kam (aka ZeroFatz) and that’s all I got!  I’ll see you in the next one!

 

Kam

Following Through, Coming up with Content, and Audience Building | State of Zero FB Live Show ep01

State of Zero ep01

Following Through, Coming up with Content, and Audience Building

http://epicconversions.com – Be sure to grab your free copy of “50 Ways to Flood Your Website with Targeted Traffic” AND your free copy of “The 7 Step Youtube Execution Plan.” Right here on my BLOG!

Topic 1: How many of the products that you buy do you make it through?

  • Problems with follow through and taking action
  • What’s in the box?
  • Inspiration, momentum, consistency and adjusting

 

 

https://warriorplus.com/o2/a/cd2ff/0/blogpost – Be sure to grab your copy of Delilah Taylor and Ben Martin’s fantastic Facebook Live Profits here!  It was the inspiration for my live facebook show.

 

Topic 2: How do you come up with content for your blog, products, youtube channels and facebook posts?

  • Keep your finger on the pulse of your market
  • Google related search terms
  • http://answerthepublic.com
  • Look for relevant questions
  • http://www.quora.com
  • Youtube autofill
  • Related forums and facebook groups
  • It’s not a one time thing with the forums and facebook groups, pick about 5 places that are active and dedicate 5 or 10 minutes to each one a day. That’s 25 minutes
    • Pulling content topics
    • Building status and authority in that space
    • Pulling audience to your properties

 

http://epicconversions.com – Be sure to grab your free copy of “50 Ways to Flood Your Website with Targeted Traffic” AND your free copy of “The 7 Step Youtube Execution Plan.” Right here on my BLOG!

 

Topic 3: DO you guys think that building an audience is hard?

  • Try to really narrow down when you start thinking about audience building
  • Dominate one platform at a time
  • Consistency is key (aim for once a day with content)
  • With the content that you put out don’t forget entertainment value
    • Interactivity in the form of questions or surveys can be entertainment as well as shout outs to people
    • Backgrounds and pictures can present entertainment value
    • Stories

 

https://warriorplus.com/o2/a/cd2ff/0/blogpost – Be sure to grab your copy of Delilah Taylor and Ben Martin’s fantastic Facebook Live Profits here!  It was the inspiration for my live facebook show.

 

Conclusion:  How would you guys like to see a show like this regularly?  Was this one too long?  What kinds of things would you like to talk about?

 

END

 

Apparently Size Matters…

When it comes to your audience that is!

 

What did you think I was talking about?  Come on man!

 

Check this out.  (I just bought it)

 

When I think about facebook live videos a couple people come to mind.  Ben Martin and Delilah Taylor are couple of prolific facebook live video streamers who have used it to generate massive success.  What do I mean by success?  I mean money. They both make a lot of money with their live videos.

 

But it doesn’t start or end there.  The fact of the matter is that they used this platform to build massive legions of loyal audience and tap into that audience whenever they have something to say or something to promote.

 

Have you ever wondered what the fastest way you could get a bunch of people to care about what you have to say (or sell) is?

 

Well, Delilah and Ben lay all their secrets out for you in their new Facebook Live Profits course.  I actually bought a copy of it last night and went through it myself because I want to start tapping into the facebook live video thing a lot more.

 

Their course was super helpful and taught me a lot of cool tricks and advanced strategies for FB live.

 

The bottom line is this guys: the bigger your audience is…the more money you make online.

 

Ben and Delilah are going to show you how to do it with Facebook live video and do it fast.  Seriously…who couldn’t use an extra 140 bucks a day…

 

Great product by two veterans!

 

I bought it.

 

That’s all I got for today!  I’ll see you in the next one!

 

Kam (aka ZeroFatz)

Donald Trump, The Middle Finger Project, and a Sea of X’s

Thoughts on Donald Trump, Creating Separation and the Sea of X’s

Donald Trump is outspoken, arrogant, audacious, and at time he’s kind of a fool.  However he is unlike any of the other candidates running for office in recent history.  He has created a separation that distinctly gives him an advantage.

 

Many times during an election year you will hear a group of people say they don’t know who to vote for, they are all the same.  Nothing is going to change anyway.  They are not passionate about any candidate truly.

 

Donald Trump is NOT the same.  Nobody sees him as the same as Hillary Clinton or any other candidates.  Love him or hate him, people HAVE an opinion about him.  He has created separation.

donald-trump

 

How about something more relatable to what we do though.

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how I get more views

5 Ways I get More Views on YouTube!

INTRODUCTION

I’ve never been a big fan of SEO.

Ever since college and researching the nature and goals of what google founders were trying to achieve, I’ve always known that the best way to optimize your online stuff is by optimizing it for humans, not search engines.

That surprises some people when they look at my youtube channel because they see like 12,000 subscribers and somebody behind it that doesn’t care whole lot about SEO.

 

The next question out of their mouths is inevitably, “Well if you don’t care about SEO then how the heck are you getting views?”

 

And the truth is I do something that I call human psyche optimization, or HPO for short.  Now if that sounds stupid to you, that’s okay, I completely made up that term.  However, that’s what I do.  I optimize my stuff in a way that humans will respond to it.

 

SO your next question might be, “Okay Kam, that’s great man HPO, whatever…how do I do that?”

 

Well there are a lot of little things I do to achieve that but let me give you 5 really important ones right here.

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The Impact Bible: Part 1

303 SOCIAL MEDIA QUESTIONS THAT WILL EXPLODE ENGAGEMENT, AND SWAMP YOU WITH COMMENTS!

 

Introduction

People can say whatever they want to say, they can hide behind as much science as they want, run as many numbers as they want, follow as many templates as they can find.  At the end of the day, being successful online in a sustainable way means building an audience around you.

 

So how do you build an audience around you in a world where everyone is vying for attention?

 

I can sum that up for you in one word…

 

Impact.

 

It is the art of having a strong effect on someone or something.

 

Putting out content that impacts people in some way is often how you create separation and begin to build a strong audience around you.

 

So that begs to ask the question then, how can one create impact with a target audience?

 

Well, that’s what I hope to help you with in this new blog series called The Impact Bible.

 

Often it starts with simple ice breakers that wake people up and get them thinking.  Many times the best way to do that is by asking a question.

 

Below are 303 questions that are proven to “break the ice” so to speak, get engagement and light up your comment section.  Make sure your using this power for good not evil, and as always…

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You’re No Better Than a Dirty Cult Leader (or are you single?)

You know, I never signed up to be a cult leader.  I never had dreams of learning evil recruitment strategies or getting a bunch of people to worship a damn comet.  I mean come on…that’s ridiculous.  I feel sorry for those poor fools who fall victim to that junk anyways.  At least…I used to…

But something happened… (Something always happens)

 

Introduction

I was innocently perusing the internet the other day and I ran smack dab into a really dark alley.  The kind of dark alley that makes you want to get off the computer and go take a shower…or give up pepperoni pizza…

 

Yeah, that dark.

 

Anyways, it was an article about something called the “Dissemination Drill.”  This was essentially a step by step go by for would be scientologist recruiters to bring new members into the fold.  They accomplish this by “ruining” them.

 

Their words…not mine.

 

Well, that led me down the road man.  I was a boulder tumbling down the hill of useless information and I couldn’t stop.  Everything from Craigslist ad cult recruitment to e-meters and “going clear,” these Scientology boys…well they were on another level, let’s just put it like that.

 

Here’s one that you might like…

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