I want to take you behind the scenes of my most recent product launch, Talk Show Empire. I admit to struggling to put this post out. It requires me to humble myself. But I do so in the spirit of helping others succeed.
At the end of the day, it’s not about me and it never was. It’s always been about you.
PART ONE – THE SET UP
The 10 Rules of Bohemian Marketing
As I write this, I am listening to the Dandy Warhols play Bohemian Like You. Are you familiar? Better go put it on if you’re going to read this.
What does it mean to be Bohemian?
Bohemian – a person who has informal and unconventional social habits, especially an artist or writer.
Is that you?
If you want to be successful in this online space where Barbarians slay Dragons and Wizard pull bags of gold out of thin fucking air…
…it better be.
Case in point…
“Cloud Money: A White Trash Guide to Producing Wealth on the Internet”
It’s a product about creating and selling digital assets.
I launched it for 4 days.
That “White Trash” thing got a lot of people talking. Some good, some bad, but a lot of energy.
And when the dust settled 4 days later Cloud Money, my funny little course with the politically incorrect name had generated $10,426.67.
RULE 1: Be Polarizing
Literally, you can write a 10,000 word epic blog post that solved world hunger and teaches people how to make a million dollars at the same time…
…and the only comment you got was “Aksherinkah” who apparently wants to talk about…soap?
…and wordpress kind of thought that was spam so they didn’t even let her through…
…they were right.
I came up with an idea for my product. A concept if you will. In my niche, there is a company called clickfunnels which is very popular among marketers. They have a lot of brand awareness and they have a strong affiliate program which drives that awareness.
The problem with clickfunnels? It’s fairly expensive as far as monthly expense is concerned. At $99 a month, All the newbies know about them because of their great brand awareness but none of the newbies can really afford clickfunnels from a business standpoint because they have no idea what they are doing yet. If they can afford it it’s because they are spending out of pocket which is not conducive for a great business.
SO I decided I would target this “can’t afford clickfunnels” demographic who knew the power of a funnel (thanks clickfunnels) but couldn’t afford that all in one solution. I wanted to show them how to build an entire functioning sales funnel that would make them money. And I wanted to show them how to set it all up for free.
I decided I would make the product video because I can produce the videos quickly. Much quicker than writing and people perceive the video presentation as having a higher value than a special report.
I’m just wondering if your sick of being hustled yet?
See that’s all I ever hear about when I connect with people on facebook.
They are sick of having to buy all these upsells, and they hate getting lost in these giant sales funnels…
Those giant sales funnels account for over half those marketers revenue.
And the only way to get those marketers to stop upselling you and giving you garbage on the front end is by showing them that you can handle another way.
See I’ve been saying to everybody that my new product Affiliate Command 2017 is “customer-centric.”
But you know that’s really just a nice way of saying…
If you sold a lot of something online then I will congratulate you sir, it’s safe to say you’ve won a battle.
And if you consistently sell things online month after month and year after year then you understand about this war that rages.
You get that it is strategy and clever thinking, bravery and courage that serve you so well, keeping the lights on and the fridge full.
And perhaps if you have been in this war for a little while then you might know a thing or two about cognitive biases…because we all have them but only the very clever use them to their advantage.
I want to talk to you about one now.
The Recency Bias is the tendency to think that trends and patterns we observe in the recent past will continue in the future.
Make no mistake it is a complete error in human reasoning…but that really doesn’t matter.
Here is what you should know.
In this world we have a tendency to think that whatever is happening now is either better or worse than what happened before. Far more of us believe that what is happening now is better than what happened in the past.
I know. Confusing right?
Let me explain with an example so that you can see what I’m talking about and why this matters.
One, let’s call him Mike, wants to write a book that is an all encompassing bible on how to build every kind of deck known to man.
He does, and the book is amazing. It is a fantastic reference and considered a “go to” resource for every DIY carpenter out there who wants to take a weekend and build a deck.
Good job Mike!
The other brother, let’s call him Hal, wants to start a blog and talk about decks. He decides that every single week he will build a different kind of deck and write about it on his blog complete with pictures and videos.
Both brothers are master carpenters and at the time the Mike’s book was released he was considered the utmost authority on the subject.
As time goes by though, his book gets older and older. IN the meantime his brother Hal keeps consistently publishing a new deck build every single week on his blog. He is dripping the content out to his readers, allowing them to share in the adventures with him.
Hal is becoming more of an authority on deck building in the eyes of the deck building community.
So what is the point?
The point is that if you have a strategy in place for consistent publishing you can take advantage of our inherent “Recency bias” and win.
How do you do that?
There are a lot of ways you can do it. You can regularly publish new products in your market. You can frequently post helpful, interesting content on facebook. You can publish youtube videos regularly or send out an interesting email once a day to your email list…
There are many ways to take advantage of this bias. What I listed above are just some of the things that I have done personally.
I can tell you that publishing consistently is the easiest way to position yourself as an authority and “recency bias” is why.
There are hundreds of cognitive biases that affect the way we humans think, feel, and react. Most of them can be used to sell more of your stuff and get people to care more about what you do.
But here’s a question for you:
Let me know in the comment section…
Kam (aka ZeroFatz)
Did you know that according to The Freelancers Union 1 in 3 Americans are freelancers right now?
In fact Forbes says that many predict by 2020 50% of the United States will be working for themselves as freelancers in some capacity.
The old concept of 9 to 5 is dying. It’s sad and scary. Why? The internet. I don’t need to tell you that. It’s as plain as the nose on your face. We can all look around and see it.
Within 5 years I believe that most of you will either be like me and work for yourself online or you will work for someone else who does.
It’s a bold statement I know. But when you know what I know and you see what I see…it doesn’t seem so crazy.
Listen, I think you should work on doing what I do…not working for someone else who learned how to do it.
What makes anyone else better than you? You’re smart, capable, hard working…there is no reason you cannot succeed at this.
Now the first thing that usually hangs people up when they start trying to make money online is picking a niche to work out of.
Well what if you didn’t have to?
What if you just skipped that step. What if you just talked about whatever you wanted? And promoted whatever you wanted while doing it?
Maybe one day you talked about make money online stuff and the next day you talked about relationships…
How cool would that be to just talk about whatever you wanted and not be pigeon holed into any one niche?
Well you will be happy to know that it’s completely possible and people are doing it everyday right now. It’s a well established model that I like to call “A to Z” because you have so much freedom with what you want to talk about and promote.
I want to give you 5 methods to doing this right here:
The beauty is the only thing those things have in common is that they are interesting and they are a list of 10.
The only rule? Just be interesting.
It’s not enough just to tell the story. You’re not CNN. People don’t follow facts as much as they follow opinions. So have a take.
You are taking on the role of the reporter with an opinion here.
The fantastic thing about this is your content is written for you, all you have to do is report it and have an opinion on it. It’s already trending. People are already interested.
Life skills are usually associated with managing and living a better quality of life. They help us to accomplish our ambitions and live to our full potential.
Any skill that is useful in your life can be considered a life skill. Tying your shoe laces, swimming, driving a car and using a computer are, for most people, useful life skills.
With life skills based method you are focusing on a common denominator like “Motivation” or “Inspiration” or “overcoming adversity.”
So as long as you create content with that in mind you can move through any niche you want to. There are life skill based stories in ALL niches. Again here you are the story teller.
Same thing with the lifetime channel. Everytime I turn around they are playing those damn sad bastard movies.
It’s like if you want to watch a movie on the Lifetime Network…you better get ready because whatever it’s about, whether a factory worker or a mountain climber…there is going to be some major depressing stuff in that movie.
The beauty of this is that you can flow through ALL the niches as long as you maintain that common denominator of “upbeat” or “happy” stories.
With all 5 of these models you can basically just pick and choose products from whatever niche you want to promote from whenever you feel like it.
So you know where you find all those crazy products and make great commission rates?
Forget about Amazon.
I’m talking about real commissions… like above 50%
I’m talking about Clickbank.
If you had some high quality reviews that were already done for you on some clickbank products and all you had to do was just plug in your affiliate link….
…that would be extremely helpful if you were applying one of the methods I showed you above.
How? Imagine this for a second:
Let’s say you did a blog post called “10 of the Weirdest woodworking projects ever made.”
Now right after those 10 weird wood working projects you say, “If you enjoyed this list of Crazy woodworking projects and woodworking looks cool to you check out my review below on Tom’s Woodworking Guide.” To get started…
Then you just cut and paste the review.
Alright with me so far?
So where do you get these DFY reviews that have been done on quality clickbank products?
Go crush it. Talk about whatever you want. Do it your way.
That’s all I got. I’ll see you in the next one.
Kam (aka ZeroFatz)
That being said there are several places that you can do this effectively and all of them have their own little nuances if you want to master them. Instagram is one such place. The growth that has been exploding from the Instagram platform is undeniable. people like this place and what I have found is that where the people are, there is money to be made…almost always.
As marketers it’s our job to figure out how that puzzle works.
When I first started trying with Instagram…it was a fail. What I found was that it was very easy to build followers but very difficult to generate traffic. Does that mean that Instagram sucks for affiliate marketing?
What it means is that I didn’t crack the code. I didn’t solve the puzzle. So I have decided to re-examine this platform because I assure you with over 400 million users, it is worth our time to do so.
So let’s take this by the numbers here. the 5 biggest problems on Instagram and how to solve them as I see it:
Inevitably when you start something in a new place you ask that age old question, ” How do I get started?” To find my answers I looked to a fantastic article on Shopify written by Neil Waller called, “The Beginner’s Guide To Influencer Marketing on Instagram.” Neil does a fantastic job of setting the groundwork and getting you started quickly and efficiently.
The second question I had after getting started was what kind of content should I really be focusing on? What has been successful in the passed? What kinds of things are people really engaging with on this platform. To find my answers on this one I looked to a really great article on Hubspot by Lindsay Kolowich entitled, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration.” So much inspiration and insight can be gleaned from this one.
Next, after I start getting an idea about content and what direction I want to go with that, the issue always comes up. When is the best time to post my updates? When will I reach the most people? After all we put work into this stuff. We don’t want to do it for nothing. The answer to this question came to me in a superb post by Dara Fontein called, “The Best Time to Post on Facebook, Twitter, and Instagram.” The answer might surprise you…
At first I thought this was a no brainer. I need the audience to be as big as I can get it right? Well what happened was When I was really into facebook groups I started to notice that there was a point of “critical mass” you could say where your audience starts to become less effective. There is definitely a sweet spot. “The rise of ‘micro-influencers’ on Instagram” is an excellent article is by Yuyu Chen and will give you a great benchmark to aim at when getting started.
Let’s be honest. Everything moves faster when you start throwing money at it…as long as you know what your doing. That’s just the way it is. So is it beneficial to throw some money at Instagram and start learning how to master paid advertising here? Of course. It just depends on what kind of a budget you are working with. You can make money online by just investing your time, but once you start making some of that money…you need to invest back in your business. Paid advertising is a prime way to do that. Ellen Bartolino wrote an excellent article on Hubspot called, ” A Step-by-Step Guide to Advertising on Instagram” that is a perfect place to start if you are ready to throw some money at this thing and speed it up!
So these are some of the big problems that I faced when trying to start seeing results with Instagram. Maybe you face similar obstacles in your quest to actually get traction on this platform. These are 5 articles that I found to be extremely powerful and helpful to me. I hope that they help you as well!
I’m Kam, some people call me ZeroFatz and that’s all I’ve got! I’ll see you in the next one!
I always tell people, “When you jump in the IM game just understand that you are jumping into the deep end of the pool with a bunch of hungry sharks.” I mean that it’s very competitive. There are a lot of good people and some grumpy ones as well. There are many different personalities and many different ideas on what professionalism is, what good customer service is, and dare I say what good ethics are too.
I’ve said it before but I’ll say it again. It’s a place where wizards pull bags of gold out of thin air and barbarians slay dragons with mighty swords of power. It’s scary and dangerous. Risky and at times downright miserable.
“Success” is a word that is thrown around like some fantasy football trophy and the weak of heart die painful obscure deaths…
But for all that noise…
I love this place.
And that’s it.
Here are 10 articles that I pulled an amazing amount of inspiration and knowledge from. If you are smart, you’ll read them, take notes and then read them again.
If you’re really smart you’ll write takeaway articles on them and create fresh content for your blogs, youtube channels, and facebook groups…
If your even smarter than that…then maybe…just maybe you’ll figure out something even smarter than that to do with them…and then maybe I write one of these articles about you.
I’ll be watching, and waiting. I’m pulling for you…
The only real rule in this game is that there are no rules. No right or wrong ways to do anything. There is only more effective and less effective. Often it is determined by how unique and clever you can be in your approach. So yeah…creative people win. Fearless people win. People who are not afraid to try something outside the norm, fail and talk about it win.
If you can’t be creative, if you can’t be original, if you find it hard to be yourself or express anything that resembles true emotion online…things get harder for you and you are operating at a disadvantage.
Be yourself. Be the one thing that you are the expert at. Write about THAT shit. Make THAT shit relevant to your niche.
Give yourself permission to fail and then let it rip.
So those are my 10. There are many others but these are the 10 I was really feeling today. They all hold a great amount of power in their ability to help you move your business forward.
Go get it!
I’m Kam (aka ZeroFatz) and that’s all I got! I’ll see you in the next one!