A tale of two jokers…
Have you ever watched a movie or read a book that you acknowledged as a great piece of art or literature but…for some reason you just didn’t like it?
You might not even be able to put your finger on why but for some reason it just wasn’t for you.
I know I have, and it is that exact feeling that can and will keep people from buying from you.
But why does it happen?
Why do we sometimes just dislike things, even when we can see that they are good?
Just recently I finally made my way around to seeing the new film, JOKER, which is an origin story for Batman’s number one comic book villain, The Joker.
It stars Joaquin Phoenix as the Joker and you know…
I didn’t really care for it.
I mean, don’t get me wrong. It was a great movie. Very well done and Joaquin Phoenix is an amazing actor who’s talent shows through on screen.
It was a completely believable origin story.
But to be honest with you, I didn’t like Joaquin Phoenix’s Joker. He portrayed a man descending into madness. He felt completely out of control and was just really scary and unlikable to me.
So, I’m kind of funny in that I like to figure things out that most people would probably just think about for a few minutes and then move on, not really caring.
I wanted to better understand why I hated this movie and this portrayal of a character that was clearly great. I mean, I could see that it was well done. I needed to know why I hated it.
So I went back to my favorite portrayal of The Joker. That of Heath Ledger in the 2008 film, The Dark Knight. After re-watching this film in light of Todd Phillips, JOKER…
…I realized the answer.
Heath Ledger’s Joker is chaotic, violent and scary, but somehow manages to still appear very cool and even a little likeable.
This is a Joker that has schemes upon schemes and he plays them all close to the chest.
It’s an illusion of madness, but he is always truly in control of everything that is happening.
He’s a boss.
As a result, not just me, but I think many people are drawn to him. We think he is cool.
Joaquin Phoenix’s Joker is chaotic, violent and scary, but somehow manages to NOT appear cool or even a little bit likeable.
Well, Joaquin Phoenix’s Joker is not in control at all. He is descending into madness. It feels like at any moment he is going to be captured by the police and locked away for the rest of his life.
It’s like he’s just a lunatic who has snapped, making things up as he goes a long. I see no true signs of the criminal mastermind that is Batman’s greatest nemesis of ALL times.
You have to remember, the Joker is supposed to be a super villain. Joaquin Phoenix’s Joker is not that in my opinion, nor does he ever become anything that resembles that in this origin story.
He’s not a boss.
So what does this have to do with selling to people? What can we learn from these movies?
I believe that this all comes back to core influence (see Frank Kern’s Core Influence talk, via youtube). Essentially, We are drawn to things that we relate to and things that we aspire to become.
Nobody aspires to become a maniac, but many of us either relate to being the boss or aspiring to be the boss. We love the idea of being many steps ahead of everyone else playing the game.
That’s Heath Ledger’s Joker.
On the flipside of that, Joaquin Phoenix’s Joker is not something that most of us can relate to, and if we can relate to some of the tragedies of the film we want to put it in our past.
There is very little about that character that we aspire to become.
It’s our core influence telling us that we don’t like this character. Even though our brain might be saying this is a well done movie. It doesn’t matter.
I guarantee you there are people out there who love Joaquin Phoenix’s JOKER portrayal. Just not me, and I am willing to bet not most other entrepreneurs out there.
What’s my point?
My point is if you want to make more sales online, be yourself and strive to understand who your market really is. I’m not talking the B.S. mansion and supercars here.
I’m talking about deep down, what do the people in the market you are trying to sell to truly desire? How do you relate to that?
Have you ever created a customer avatar? How deep did you go on it?
Did you give him or her a name? Do you know what kind of television they like to watch? What kind of clothes they like to wear? Do you know where they work? How many kids they have? How much they make a year? What their fears are? Their regrets? Their goals and new years resolutions?
If not…then how do you expect to sell anything to them?
If not…then you might not be trying hard or smart enough.
And finally, If not…then you should probably join the ECIC. I’m going to be talking about these concepts on the next Group Coaching call among other things.
I’ll see you in the club. The Insider’s Club!
Kam (aka King of the Typos)
P.S. I have officially declared myself the King of the typos lol. My last email…I really should have proofread it. Sorry not sorry for that lol.
I have 3 things to tell you about…
I hope your weekend was awesome! Mine was pretty sweet. One thing I did was watch this crazy movie called “The Mandela Effect” with my son.
It’s basically about this guy who’s daughter dies in an accident at the beach. As he and his wife are trying to recover from the horrific loss he starts to notice weird things all around him.
What kind of weird things you might ask? Well I’ll tell you…
Famous movie quotes, not like he remembers, spellings of words wrong, pictures he took not in the places he remembers.
For example there is this picture on the fridge that he remembers taking in one place, but now the picture is of his family at a completely different place. Of course his wife remembers the new place. So…
…understandably this is starting to freak him out a little bit. So things keep going and getting weirder and weirder until finally he realizes the whole damn world is…
…well honestly maybe I shouldn’t tell you. That’s kind of a spoiler and you might want to see it.
I won’t ruin it for you. I’ll just say that the movie gets pretty damn crazy.
I wasn’t sure if I should tell you about this because it’s a little different than make money online type stuff, but honestly, this is just too good not to tell you about.
Alright, Robinhood is a platform that makes it extremely easy to buy and sell stocks. Don’t get intimidated.
When you sign up to Robinhood, they give you a free stock just for signing up. This is a stock that you can turn right around and sell for profit and deposit that into your bank account. That’s right. Free money.
Now I know this because I use Robinhood. I invest mostly in stocks that pay dividends and are extremely safe. That’s just my thing. Long term investing.
But…why am I telling you this?
Aside from getting the free stock and making money on that, Robin hood just started something really exciting. It’s fractional stock investing. Basically you can now buy fractions of stocks.
For example, let’s say you wanted to invest in Apple stock but didn’t really have the extra 200 bucks or so to buy a share of that. No problem, now they have fractional investing, you can invest as little as one dollar into obtaining a partial share.
This is a really cool opportunity.
The best part about Robinhood is they have a neat referral program. Everytime you refer someone, you get a free stock, and they do too! Now these free stocks they give you, like I said, they are REAL shares and you can sell them.
Seriously. If you want to play it safe like me, them look up Aristocrat dividend stocks and learn about those. It’s already been paying me in passive income over the last couple months and I haven’t done anything except invest in the right companies that pay out dividends.
Okay enough about Robinhood. But check that out man. Between the free stocks from the referral program and investing in aristocrat dividend stocks you can pretty much get started for free and start making a little money.
I recently just ended my 7 day $1.99 trial for the Epic Conversions Insiders Club. It’s sad to say goodbye to that but it’s time.
Now that is just part one of a 2 part process to bring The Insider’s Club up a little bit in price.
Because people undervalue things that are cheap. The Insider’s Club has always been a discount club to really help those that can’t afford coaching. See, the Insider’s meet once a month (webinar style) for group coaching.
That way you get the benefit of a mentor and a minimal cost. The problem is…it’s so cheap at 14.97 that people just hang out and lounge around not taking action on things.
Also, people think that maybe it’s not that good because it’s so cheap.
So at the beginning of the new year the Insiders Club will be going to $47 a month. Still a great deal for coaching (I usually charge $97 an hour for 1 on 1 consultation) but just not so cheap that people undervalue what it is.
Bottom line, if you are on the fence about being an Insider, now is the time. It’s going to be $14.97/mo until the end of the year, and all those people who get in before 2020 will be grandfathered in at their current rate.
Extreme value. And if you liked that little make money online tip about Robinhood, then you definitely belong in the Insider’s Club.
Now if you want to be a “Do nothing Joker” then don’t worry about it. Just keep skimming for free information and not investing in your education. I totally understand. We all have to move forward in our own time.
ALright man! THose are my 3 things today. I’ll catch up with you tomorrow, but for now, have a great day! That’s all I got!
P.S. Thanks for everyone who has supported the new podcast. We’re rolling along with the 7th episode coming out this morning. We talk all about membership sites on that episode. Check it out.
I want to tell you a true story.
It’s a story that might just make you rich, or might just save you thousands of dollars. And I know we are in the internet marketing space so those kinds of statements get thrown around a lot…
…but this is different. I am deadly serious.
I want you to wipe away that bullshit TL:DR mentality for the next 15 minutes and REALLY read what I am getting ready to share with you. It’s important.
I am going to tell this story in 10 parts.
Have you ever looked at WarriorPlus or a similar network and seen people releasing software, and making tons of cash, seemingly pretty easily? Kind of like this example below?
I know I have.
Now if you noticed this kind of thing and you were trying to make money online, you might think…
“MAN! If I could only make software! That would make things so much easier than these info products that people don’t seem to want to buy as much.”
Software just seems sexier than an info product doesn’t it? Somehow easier to make work in the minds of the customer, right?
Well, you would be right of course.
And then you might think something like…
”Wait, if I can’t create software myself…and I don’t feel like learning how to make it…then I’LL HIRE A PROGRAMMER TO DO IT!!!”
I totally get it. And I think it’s a great idea. You should do it..
I want you to get 2 documents signed before you tell any programmer about your amazing ideas for a piece of software. And neither of them have to do with trust.
Before I tell you about these two documents though, I need to take you back in time for a minute. I want to tell you what happened to me…
See, I had several ideas for software that had been floating around my head for a few years. We are going to focus on one in particular though here.
About 12 months ago I was thinking the market was really leaning towards software heavily and I wanted to do something about it.
Now…I’m not a guy who can create software. Admittedly, I can be somewhat of a big dumb animal sometimes. So…I thought I needed to hire someone to do if for me.
Before I get into that though…let me tell you about my idea?
I wanted to make a meme factory. Let me explain…
This software would generate a whole pack of memes for you at the push of a button. You could basically select if you wanted your pack of memes to be funny or inspirational…
…select how big the package should be (10, 25, 50, etc.)…
…and then hit the BUTTON…and BOOM!
Instant product with a license to go along with it.
Now what good are a pack of memes you might ask?
Well, they are good for driving traffic, and they are good for selling to others if you have the right license.
So now I just needed a programmer to help me make it a reality.
I reached out to a programmer guy that I had known for a while. For the sake of this story, we will just call him Kecepticon (as I don’t want to make this about names, it’s really about education here.)
Kecepticon was more interested in partnering with me for this project than being hired by me because he had ambitions of becoming a “product launcher.”
So this was a programmer who had ambitions of becoming a marketer.
I agreed, under the condition that we sign a contract to make sure that everything was on the level, and everybody had a clear understanding of who owned what and what owned who and all that good stuff.
Here is a copy of that contract (I have blocked out Kecepticon’s real name, of course, to protect his privacy.)
So contract signed and everybody at an understanding…we got to work.
For the next couple of months Kecepticon and I had several video calls, and countless back and forth messaging on Facebook planning this software. We came up with a name (Memes2Go) and I went ahead and had a logo designed for it:
I got to work curating hundreds of quotes to be fed into the software. Inspirational and motivational quotes as well as funny quotes.
I also began the long arduous process of curating images with the right license rights to be used for a project like this. Funny images and motivational images.
Kecepticon began working on the software. He told me this would not be too difficult because he already had a basic software engine that he could modify for such a project as this.
So things were going pretty smooth. He would show me progress, and I would explain how it needed to be changed. Basically, most of my changes were about simplification.
Programmers like options. They love to put in lots of options. Too many options. I told Kecepticon we needed it brain dead simple. It is about ease of use, not options.
This was where my marketing brain kicked in and was an asset to our team.
I had a vision for “the meme factory” and it didn’t include getting bogged down with a bunch of pointless options that nobody cared about and kept them from getting instant gratification with the software.
Another cool thing I did around this time was come up with what the funnel would look like for Memes2Go….
Here are the covers for some of the different editions in the funnel:
I even began work on getting extra training together for our download page. Including this cool interview I got with Aiden Corkery, that I thought would make a pretty sweet addition for our customers:
And so it was, everything was going pretty good…until it wasn’t.
Kecepticon and I hit a problem on Memes2Go.
See we were continuously inputting images and quotes into our software and testing it to make sure it was working properly.
The motivational memes were coming together brilliantly. The funny ones though…not so much.
It turns out that it is incredibly difficult to randomly match up a funny picture with a funny quote and have the two things work together. Extremely difficult.
Essentially, you can’t fake funny.
Now you might think to yourself here, why not just drop the funny ones and roll with the motivational memes? That’s still pretty cool, right?
Not really. Here’s why.
I had done a lot of research on memes, including that interview you saw me do with Aiden above.
It turns out that “funny” memes are what people are really having success with when it comes to driving traffic.
In my opinion, the software could not go to market without this “funny” meme problem being solved.
And this is where, I believe Kecepticon and I had a difference in opinion.
We had reached a point in our project where the “You Can’t Fake Funny” problem was keeping us from moving any further.
It is my opinion that Kecepticon was starting to cool on the project a little bit. He seemed a little less engaged about it. He mentioned having some other things he was working on.
It was my opinion that he wasn’t that interested in trying to solve the problem with the funny memes…so I made a decision.
I decided to pull the plug on the project. I told him that I think we should scrap the project. Maybe we could come back to it at some point in the future, as we both had other things we were working on.
In the back of my mind I was thinking, maybe I should find another programmer to work my idea out with. This time I would HIRE them and not partner with them, and this time I would not stop until the problem was solved.
Taking the software to market with only the motivational memes, would only serve as a money grab.
The memes themselves would not be nearly as effective at driving traffic in my opinion, so in the long run the end user would be screwed. Another shiny software with big hopes that leaves people disappointed.
So we parted ways amicably. It was pretty annoying to throw months of work down the drain like that. But it was the right decision in my mind.
Now all that happened about a year ago and I thought that was the end of the Memes2Go story. I went on to do my own launches and Kecepticon went on to do a couple of really successful launches himself.
But let’s fast forward to a couple of weeks ago, because that is where our story picks up again…
You know it’s fitting that our story picks up on Facebook. Facebook, you dirty, soul sucking bitch. I always knew it would come back to you eventually (lol).
Who do I find on Facebook, asking people’s opinions on color schemes and fonts of his memes?
My good ol’pal Kecepticon!
Oh, he’s not calling them memes…these are social instant pics, or Fast quote photos or some such nonsense…
…and if I didn’t know better I’d have suspected he was doing some work on this project to get it ready for launch.
Now there is a place that ALL the WarriorPlus and JVZOO vendors like to post their upcoming launches.
And I thought I’d just mosey on over to Muncheye and see what some of the upcoming launches were.
What do you know, I find my good ol’ buddy Kecepticon launching an upcoming product that looks very similar to the one him and I were working on just 12 months prior.
Have you ever visited muncheye?
It’s an interesting place and there is always new software being launched that is posted on muncheye. Like this new one here…
I want to point something out here. There is nothing illegal about taking someone else’s idea and acting on it.
You cannot copyright an idea.
Is it ethical to begin working with someone, let them dump all their ideas on you, and then lose interest in a project, walk away and release that project on your own?
You will have to be the judge. I don’t think so personally. Neither do many other people. That’s why they make these 2 documents I am going to tell
you about, in just a bit.
But I digress. Back to the story.
So I responded to his inquiry for feedback on his Social Quote pics or whatever he was calling them.
I said, “wow…looks a lot like Memes2Go lol”
He did not respond.
So I was a little annoyed by what I saw. It appeared to me that Kecepticon was going to take our unfinished work from 12 months ago and go ahead and launch it with just the motivational quotes.
So I posted this on my facebook timeline:
Now notice that I did not name anyone in that post. It was educational in nature.
However, this post appeared to send my good ol’buddy Kecepticon into a little bit of a panic. I suppose because a few people were responding to it by asking me questions like, “What happened?”
Kecepticon saw all this and thought he would weigh in and respond to people FOR me.
“Kam is pissed at me because he thinks I took something from him. Maybe later I’ll do a video and get into some FB drama”
I wish I had the Kecepticon’s original comment to post for you but he deleted it. Anyways, after he posted this I updated my original post to look like this:
Notice how I am essentially telling Kecepticon that he should reach out to me privately and clear this up. As maybe I am mistaken about what is happening.
This was our private conversation:
There was no more response from Kecepticon. He has since blocked me.
Now, this is the part where I need to tell you about how I generally handle things when it comes to my online business.
I generally have two piles of stuff to worry about.
One pile is the stuff that directly makes me money.
(this pile I give the most attention to)
And the second pile is the stuff that doesn’t.
(this pile I try to ignore because it’s a waste of energy for the most part)
This stuff with Kecepticon was really annoying to me, and it could and probably would cost me thousands…
…however, it did not contribute to me making money. It looked like a giant time suck to me with very little gain for myself involved.
Also the worst part was…the whole thing was MY fault because I didn’t have him sign these 2 documents I am going to tell you about in a bit.
So basically I was planning to just let it alone. But then something happened.
Someone else saw that post I published to Facebook. Now I don’t want to name names but this person had a VERY interesting story to tell. It turns out that I was not Kecepticon’s first victim.
It turns out this had happened before. Here is a snippet of the private conversation that I had with this other victim of Kecepticon:
Now I have to say…it is not lost on me that this whole event actually produced a new friendship for me with our unnamed person here. And meeting honest, hard working people and making friends with them…well that is probably worth more to me than anything else.
So it’s a win. Long game win.
But now that I knew I wasn’t the only one Kecepticon had swindled for product ideas…it wasn’t just about me anymore. I felt I needed to do something to protect the community in which I had been a part of for the last several years.
I knew I wouldn’t be the last person to reach out to a known programmer to help them make their software ideas a reality.
So I reached out to 3 people I trusted for some council. I needed a little advice on how to proceed with this situation.
I don’t mind telling you the three people I reached out to because I hold them in high regard, and respect their opinions on such matters. They deserve credit for being trustworthy, intelligent, and wise people, prone to give very good advice.
I reached out to Barb Ling (a programmer and fellow marketer), Andie Brocklehurst (a programmer and fellow marketer), and Michael Lantz (the owner of WarriorPlus). All three deal with product launches and are familiar with the concepts behind launching software, especially on the WarriorPlus network. I consider them friends.
I don’t want to share what they specifically said to me, because those conversations were had in private and in confidence. Also their specific opinions don’t really add to the scope of what I am trying to do with this article.
What I will say is that they were extremely helpful conversations, and I want to take a moment to thank each of them for their input on the matter.
Barb, Andie, Michael…thank you. You are all very wise and gracious. I appreciate you.
After talking with Barb, Andie, and Michael I came to a decision on how I would handle this situation. Not to say that any of them told me to do this…
…it’s just the way I chose to proceed after speaking with all of them on the issue and thinking about it for a little while. You cannot overestimate the value of a good think, as long as it is followed with some action.
So what did I decide?
Well you probably figured that out.
I decided to write a blog article about the event and not name any names when it came to “guilty parties,” or people who acted in shall we say a less than ethical manner.
You are reading that article now. We’ll call it:
“The Kecepticon Report”
And it is here as a warning to all would be marketers who are eager to test their skills in the software launch game because they smell the easy money.
But let me give you my takeaways of this whole thing, and tell you about those 2 documents I keep referring to.
The whole point of this article is to help others not make the same mistake that me and the unnamed person I spoke of earlier made.
We are talking about mistakes that can cost you thousands of dollars.
I have 7 lessons for you.
Lesson 1: Always get the following 2 documents signed by any programmer that you MIGHT work with BEFORE you tell them about your software ideas:
DOCUMENT ONE) A Non-Disclosure Agreement – a non-disclosure agreement (NDA) to ensure that all the information that you share is confidential between you and your developers. It essentially protects your idea from being reused or shared by those involved with your project.
DOCUMENT TWO) A Non-compete agreement – A non-compete agreement is basically aimed at keeping people from sharing your trade secrets to another rival company. Essentially, it refrains the contracted developers and other professionals working on your project from working on any other app project that directly competes with yours.
Lesson 2: Have a few trusted advisors you can reach out to on the tough situations like this. People who are prone to give good advice and who you can trust to not have some agenda against you.
Lesson 3: If there is one thing I have learned in this business, it’s that good things happen when we keep moving forward. This whole thing was truly my fault for not having the right documentation signed. Any kind of action I took on it after the fact did not stand to make me any money, only cost me energy. So be calculated in your business efforts and keep moving forward. Me, I’m on to my next money making venture. Short memory on failure and live in the present.
Lesson 4: Trust and presumed honor is not good enough with partnerships concerning money. Trust is only as good as a person’s moral fortitude and honestly there is no way any of us can know that about each other. Also I have found that the promise of a lot of money tends to make good people make stupid decisions. So just get the documents signed before you ever disclose any information.
Lesson 5: Pay it Forward. Throughout my marketing career I have worked hard to be transparent about my wins AND my losses. I feel that it is impossible for people to really be successful online without seeing the WHOLE picture and not just the good stuff. This idealism has cost me friends, JV support, and money to be honest. But I believe it is worthwhile. Principals are worthwhile. If you get value out of this article, I implore you to share with others your wins AND your losses, for the losses can also help tremendously.
Lesson 6: Always seek the message. With this post I am not seeking vengeance on anyone, or trying to call anyone out. I am seeking to educate and to warn future marketers about things I have experienced. I don;t think it’s productive to seek vengeance. I do think it’s productive to seek the lesson. Seek the message in any given situation. These 7 lessons are mine.
Lesson 7: Don’t be afraid to burn a few bridges. Sometimes you just need to “Release the Kraken.” That’s a boss decision, and real bosses don’t flinch in the face of a fight or an uncomfortable situation. In the end you’ll sleep better for it.
Ultimately, was a crime committed here? No.
Was something done that was unethical? It depends on who you are asking. In my view, yes. But that is irrelevant. What really matters is protecting your future assets. So take this story to heart.
Take a page out of the Eddie Vedder playbook.
“You think I got my eyes closed, but I’m lookin’ at you the whole fucking time!” – Eddie Vedder, Once
With that being said, I hope you all have an awesome day. I hope you got some value out of this one, and I will see you next time.
P.S. I don’t update my blog as much as I email my list. That’s where the real party is. You should opt-in and join me.
Can I tell you a story?
It’s a little weird, it’s going to help you, and it starts just…
“The last day dawns on the Kingdom of Ascalon…
It arrives with no fanfare, no tolling of alarms.
Those who will remember will speak fondly of the warm morning breeze.
People carry on with their daily lives, unaware that in a short while, everything that they have ever known will come to an end…”
These are the words you hear at the beginning of the old 2005 computer game, Guild Wars. A game I was a little obsessed with.
These introductory words are spoken softly as you are shown a beautiful landscape of trees and grasslands, a middle-age style Castle and a stunning Kingdom called Ascalon.
You might be thinking right now, “Kam…what does this have to do with making money online?”
I’m getting there. Relax.
But right now we’re going to go on a ride. You need to know about The Time Freezers…
Okay…Back to Ascalon.
So a beautiful place, this Kingdom of Ascalon. And as it happens, the game of Guild Wars starts on the exact day that the entire Kingdom…
…is about to be destroyed by this magic fire rained down from the sky by these ugly, smelly, troublesome beasts called the Charr (think if you took your house cat and crossed her with a minotaur and fed THAT thing a bunch of steroids…thats a Charr.)
This rain of fire is no joke. It’s called THE SEARING, and it’s going to be the equivalent of a nuclear warhead all over the Kingdom, turning the beautiful landscape into a barren, harsh wasteland.
I know…sucks right? You get to enjoy this beautiful place for one day and then it’s completely wiped out and made nasty.
Kind of like my first marriage…but that’s another story lol…anyways…
So the way Guild Wars works is that you have this one day to learn how to play the game. You can do quests, fight monsters, and just generally get a feel for the game.
The cool thing is this day lasts as long as you want.
Once most people get to about level 5 they are ready to move on and take this one special quest that will lead them on a special Charr mission…
…it is THIS mission that starts THE SEARING, and forever changes the Kingdom of Ascalon for the worse, forever.
Now when ArenaNet made this game, Guild Wars, they put pre-searing there as a way to learn how to play the game, before moving on to the REAL game which was POST searing.
Afterall, the world of Guild Wars is vast. Far greater than just the Kingdom of Ascalon. There is a lot to see and do, once you take that quest and make the timeline of events move forward.
Here is where it gets a little strange.
Something funny happened in GuildWars. Something that ArenaNet, the company that made the game, did not expect.
A community was forming. A community that still exists to this very day, 14 years after the game was released. I know this because recently I logged onto my old account to see.
There was a growing number of people that did not want to leave pre-searing. They chose to stay, find ways to level their character, and enjoy the game right there in pre-searing.
They essentially refused to move forward.
When I asked them why they choose to stay in Pre-Searing and not explore the rest of the game the answers all are basically the same.
We like it here. Before the world sucked. It’s nice. Now keep in mind these are REAL people playing a computer game. They refuse to advance in the game.
It was weird. But somehow it made sense to me.
I totally got it. The pre-searing Kingdom of Ascalon is a beautiful place.
They choose to live their own version of Groundhog Day right there in Guild Wars. This is how they chose to enjoy the game.
Now Guild Wars was a great game…IS a great game. It’s past its prime and most gamers have moved on from this old one but still it is widely recognized as being an awesome game, critically acclaimed in fact.
What I realized while playing GuildWars though was that people actually play games for different reasons. It’s not always about leveling up or finishing. Guild Wars was a prime example of this.
Some people played Guild Wars to finish it, this is true. Some play for the comradery, the competition and some played for the strategy. But then there were others who played for different reasons…
…reasons that only made sense if you understand how complex humans can be and why we do strange things sometimes.
Me personally, I was always fascinated with the “Pre-Searing community.” A group of people that refused to let the Kingdom of Ascalon be torched. They chose to live in exile of that one beautiful day.
The Time freezers.
Tom Peters wrote a book called, “Thriving on Chaos: Handbook for a Management Revolution.”
In that book he said, “If you’re not confused, you’re not paying attention.”
It’s a funny quote and it has several different meanings, but one that REALLY stands out to me is that simply…
We really are.
We like different things at different times. We get emotional. We get logical. We fall in love. We break each other’s hearts. We change our minds early and often.
Humans are complicated and dynamic.
The Time Freezers of Guild Wars are just one example of how a group of people can like a video game for an entirely different reason that nobody could have predicted, not even the people who made the game.
“If you’re not confused, your not paying attention.”
For the past several years I have been promoting my own and other people’s products as a vendor and an affiliate quite successfully by crafting simple messages that I could write quickly and easily.
My original plan was to take this idea of human complexity and just try to hit all the angles of why someone might like something.
Maybe this person likes a product because of the origin story of the vendor.
Maybe that person likes the features and benefits.
Maybe this third person really needs to hear what the whole thing would look like if I was personally going to use it in combination with this other thing over here.
And then maybe there is another group of people that have been sitting back listening to all my different messages about this product, and those messages were stacking.
What were they stacking?
Those messages were stacking legend for that product.
Those messages were stacking “top of mind” awareness for that product.
Those messages were getting those people thinking…
…and eventually it becomes a no brainer to purchase after so many different messages about the same product, all hitting on a different point. All talking about a different aspect of the same thing.
As I write this, I will be launching my new product Email Secrets: 20 Angles to Sell Anything (Even if You Have No List!), in about 7 hours.
It’s a special product because I want to teach you 20 of my personal Email Secrets.
20 of my most profitable, easily crafted messages that you can stack to great result and finally start seeing some results.
It’s not about writing.
It’s not about being some kind of great and clever writer. You don’t need to be a great writer to do this.
This is about strategy.
This is about playing chess and thinking several moves ahead.
Many affiliate marketers go to promote a product and they are like musicians that only learned one song.
Can you imagine if all PInk Floyd ever played was Comfortably Numb? It would be ridiculous after a while…no matter how good the song was.
That’s the problem with most affiliates out there that are struggling.
They are playing the same song over and over again.
What I’m talking about is learning how to play the WHOLE DAMN album.
Give them “The Wall!” They deserve it!
Because nobody gets into the Rock and Roll Hall of Fame on one great song.
One great song makes you a “One Hit Wonder.”
Is that what you want to be? A one hit wonder?
Like that guy who wrote “Macarena?”
If you want to promote stuff over and over and be successful…
…it is critical that you learn NOT JUST ONE SONG…
…but instead…learn the WHOLE ALBUM! Multiple Albums.
This is the number one reason why most people trying to do affiliate marketing don’t see much luck.
It’s like they put out that “hard promo/features and benefits” message over and over again.
I mean, that’s like Comfortably Numb right?
It’s a good song but you just made your list “comfortably numb” with the same song and dance about a million times.
Don’t be the guy at the party who knows ONE CARD TRICK.
It’s like every time this guy comes around you know exactly whats going to happen…
…you just know that as soon as he has a few beers in him, the deck of cards is coming out, and you are going to have to watch this dumb card trick again…just like the last time.
Don’t be ONE CARD TRICK guy.
So yeah…I’m putting out Email Secrets in about 7 hours and…
I’m talking about the guy who, when he pulls out a deck of cards, everybody gathers around because shit is about to get real.
This is the guy who never goes home alone. Who always gets the girl.
This is the guy who everybody wants to talk to.
This is the guy who is always getting invited back because…
…I mean the cats just the life of the party.
That’s what I’m talking about.
The Harry Houdini of promotions.
So bottom line?
Don’t be ONE CARD TRICK guy. Pick up my Email Secrets and…
…BE THE HARRY HOUDINI OF PROMOTION!
Also…can I get an Amen for turning a video game that I wasted too much of my life on into a promotion for something that could change YOUR life forever?
Have a great weekend! I’ll see you inside Email Secrets!
Do you guys know about Isaac Newton? I know…what a silly question right?
Well…I just thought I would start there because, I for one, used to fall asleep in classes like that when I was in school…
…and depending on who you are and when you might have fallen asleep…there is a chance you might not know who the hell I’m talking about (no judgment.)
That being said, to catch up really quick, Isaac Newton came up with these 3 laws of motion. And they are super important because…
…well they tie into almost EVERY physical thing we deal with in life.
But what I figured out as I started my online journey, was that Newton’s laws don’t just apply to physics…
…they kind of apply to…well…almost…everything.
Let me explain…
The First Law of Marketing – Reject Equilibrium
Newton’s First Law of Motion states that if the forces acting upon an object are balanced, then the acceleration of that object will be 0 m/s/s. Objects at equilibrium will not accelerate. According to Newton, an object will only accelerate if there is a net or unbalanced force acting upon it.
Newton is basically saying that if there are equal forces affecting an object, they are going to counter each other and that object is staying right where it is.
If I hit a hockey puck on the ice, eventually it will come to a stop because of the friction from the ice.
I think that applies to making money online as well.
We can never truly move from our current position by holding onto balance or comfort. It is only when we push boundaries and explore new ground that we transcend our “status quo” situation.
Comfort and balance are essentially the ice causing friction that brings change to a stop.
For example, you might be buying new courses all the time to entertain the idea of starting an online business but if you are comfortable in your current job (not necessarily happy, but comfortable) then…
…is it possible that those two forces are causing a sort of equilibrium, countering each other, and keeping you exactly where you are?
Am I saying that balance and comfort are bad and that you shouldn’t have them in your life?
No. Balance and comfort are great…however…
…I am saying that if you are trying to change your circumstances…they are bad. It’s not just physics…it’s life as well.
The Second Law of Marketing – Keep It Moving and Keep It Simple
Newton’s second law of motion states that the acceleration of an object is dependent upon two variables – the net force acting upon the object and the mass of the object. As the force acting upon an object is increased, the acceleration of the object is increased. As the mass of an object is increased, the acceleration of the object is decreased.
Newton is basically saying that the greater force affecting an object the faster it will go…
…however that is also going to depend on the size of the object. The bigger it is (the more mass it has) the slower it will go.
This applies to making money online as well. The more momentum you have, the more commitment you have, the more “all in” you are when it comes to a project, the faster you are going to move the plan along.
The other part is true too though, If your plan is too big, too complicated, or has too many moving parts, it’s going to slow you down.
It’s easier to push an empty shopping cart than a full one. The empty one has less mass. So…
…You have to ask yourself, if I can make money online in a streamlined simple way AND I can make money online in a way that is harder or more complicated…
I should always be moving in simple and decisive directions. I should always be trying to streamline and simplify my processes because I will move faster.
Money loves speed.
The Third Law of Marketing – Action is King
Newton’s third law famously states that for every action, there is an equal and opposite reaction that acts with the same momentum and the opposite velocity.
It means that in every interaction, there is a pair of forces acting on the two interacting objects. Forces always come in pairs.
That’s a lot to take in when you think about it and it might not be the easiest thing to understand but an example of what Newton is saying would be letting air out of a balloon.
Let’s say you’re holding a balloon and you let the air out of it. While the air is going to rush downwards, the balloon is going to fly upwards.
Another example would be when you jump onto a diving board. You jump downward onto the board, but that board springs back upwards.
So now that I’ve thoroughly bored you to death with Newton’s Third Law, what the heck does it have to do with marketing and making money online?
Well, Newton’s third law is a keen reminder that Action rules the land of online business and marketing. Action is the real king.
It is only through action that anything happens around here. No matter how uncertain I might be to move in a particular direction, I am always closer to success when I take action.
If I am creating no action, there will be no equal and opposite “reaction.” That’s not just the laws of physics, it’s also the laws of life.
So there you have it. The three big laws of marketing, as stated by me, as inspired by Sir Isaac Newton and his laws of motion.
Law 1 – Reject Equilibrium
Law 2 – Keep it Moving, and Keep It Simple
Law 3 – Action is King
I feel it is my duty to add here that all of the above, I have learned from years of experience in the “make money online” space, through trials and tribulations, ups and downs, successes and failures.
But the truth is…I didn’t write this article because I cared what I thought…the truth is I wrote it because I wanted to know what YOU thought.
So be sure to leave me a comment, let me know your alive out there, and tell me…
…does this make sense to you?
I have a real problem.
For the last 3 years, I have been online in some capacity every…single…day.
Through all the birthday parties, hospital admissions, family crises, vacations, date nights…
Whether it was checking emails, doing customer support, making youtube videos or facebook live streams, creating courses, workshops, or 1 on 1 mentoring calls…
…I was online doing it. I guess that makes sense since I run a digital publishing business and all but…
On top of that, I noticed that the majority of my entertainment lately was coming in the form of television or tablet. Basically watching shows, movies, or video games.
Whatever happened to reading books? I used to like to just kick back and actually read a book. Whatever happened to family board game night? Why did it always seem like I never had enough time to do anything substantial anymore outside of “online?”
It was time for a change. It was time to disconnect from all this “noise” for a few days.
So I committed to a 3 day digital detox.
I shut down the tablet, flipped off the smart phone and locked them away in a drawer. I powered off my desktop and packed up my chromebook. I unplugged the television…
…and I committed to no screens.
To take this whole thing to another level, I also committed to drinking only juice for these 3 days. Juice, water and herbal tea to be exact. Six 15 ounce juices a day, every 2 hours with water and tea inbetween, if I got hungry. No sugar in the tea.
So what were the results?
Well the first thing is I started this at a weight of 267.7 pounds. When I wrapped up day 3 I weighed 259 lbs. So that’s an 8 pound weight loss. Pretty crazy for only 3 days.
But what about the digital detox. What did I learn from disconnecting from screens for 3 days?
I had 5 big takeaways. Here they are…
ONE) Rotation Reader – All my life I have been a “read one thing at a time” kind of guy. But without thinking over the course of this 3 day period I noticed that I would read 1 book for about an hour, take a break, and when I came back to read again I would select something different.
I literally had 5 books going over the past 3 days. I was aware that I was doing this and I recognized that it was really weird, but it felt natural for whatever reason and just seemed like the way I wanted to do it.
Of the 5 books I started, I finished one of them.
I don’t know if all the internet usage has kind of rewired my brain and how I like to consume information has changed, but that is what it felt like.
TWO) The Slowing of Time – The second big takeaway for me was that time really seemed to slow down. I felt like I had endless amounts of it. These 3 days felt like 3 weeks. It seemed like there was plenty of time to get everything done. It was a good thing.
I don’t know if it’s because of the 24 hour news cycle that we now find ourselves in today, or because we are always connected in this “daily update” kind of society…but I can tell you that the narrative definitely slowed down for me and it was awesome.
THREE) Stream of Thought Stretched – I noticed that I would think about specific ideas and subjects for longer periods of time, which in turn meant that I thought about them on a deeper level. I took those ideas and thoughts further than I normally would have.
Let me explain…
Generally, (and I wasn’t aware of this until these 3 days) I will think about something, and very quickly I will move on to the next thing. I might jot it down if I think that it’s a good idea or something that I don’t want to forget, but I won’t spend a lot of time on it.
During this digital detox, I would carry out lines of thought to more of an internal resolution. Even simple things like “What do I think of the new Lion King remake?” In fact, let’s use that…
I recently learned about this new “live action” Lion King remake.
So as a guy with kids who might like the movie, I watched a video review and that lead me to another video review (recommended by youtube) and then that leads me to a 3rd and 4th review or reaction video about this movie.
Now, my head is full of other people’s opinions on this movie that I haven’t seen and probably don’t really care about but…
…for some now reason I thought that Disney was ruining all these classic movies, there was a hidden agenda, and why can’t people just leave awesome things alone that don’t need fixed.
It was stupid.
A bunch of other people’s opinions, suggested by youtube, consumed by me, and filtered through my mind to form some kind of Frankenstein viewpoint on something that I didn’t really even care bout.
What I realised pretty easily when I stepped away from all the opinions, and what should have been simple was this:
When I was a kid there was a movie that I really enjoyed called The Lion King. It still holds a special place in my heart. Now there is a new Lion King movie for a new generation of kids.
I wasn’t the target audience. It doesn’t matter what I think of the movie. It’s not for me. I wasn’t meant to get it.
That was my simple and true opinion. My judgment had been clouded on this simple little thing by all the noise.
Now imagine if your judgment is being clouded on tons of issues throughout your life?
It’s like a whole bunch of talking heads taking up space in your mind, making things more than they really need to be and in some cases just creating issues that really weren’t even issues to you otherwise.
I swear for a minute it almost seemed like everyone was transgender and couldn’t find a bathroom to use. Then shortly after, it seemed like the world was being taken over by demonic feminists and SJW warriors.
Nonsense. Just sheer and utter nonsense.
I’m not saying those issues don’t exist…but just to say that they shouldn’t matter to me and really have no place in the narrative that is my life.
Just being able to follow a line of thought a little further and a little less clouded made a big difference when it comes to my outlook on the world.
FOUR) The 2AM Anxiety Paradox – For the last couple of years I have had a problem. I couldn’t sleep.
I would try to go to bed at 11pm or so, only to spring back up in a cold sweat and stay awake until 2 or 3am battling anxiety. What would I do to battle the anxiety? Watch videos on my tablet or work on the computer.
During this 3 day detox this melted away. I was getting to bed at 9:30pm to 10:30 pm every night. A couple of times I started to sit up in bed like I was going to get up…
…but then I just laid back down and went back to sleep. So why is that? Well I trace it back to this blue light problem…do you know about it?
Blue light is a color in the visible light spectrum that can be seen by human eyes. Blue light is a short wavelength, which means it produces higher amounts of energy.
It used to be that the only source of blue light was from the sun.
Now we have brought blue light inside by way of digital screens (found on TVs, Smartphones, computers, laptops, tablets and gaming systems), electronic devices, LED and fluorescent lighting.
I could get really deep into this but I’ll let you do your own research on the topic of blue light. However, the fact of the matter is that blue light has been proven to decrease melatonin secretion and disrupt a person’s circadian rhythm.
Short sleep is linked to many problems including depression, anxiety, obesity and even diabetes.
Based off of my 3 day detox and how my own personal anxiety melted away, I tend to believe it was doing something.
FIVE) The Dreamscape – The fifth thing that I noted as a pretty big deal was my dreaming during these 3 days.
Every single night I was having these extremely intense realistic dreams. Not to say that the things I was dreaming about were realistic in any way. I was dreaming about some really off the wall bizarre stuff that couldn’t possibly exist in real life…
…however, they felt so real and unbelievably intense while dreaming.
That was a big change from my normal dreaming.
I don;t know what that means or why it happened. I can only theorize that perhaps the increased focus and clarity that I experienced during the 3 day digital detox was also transferring over to my dream state at night.
Does that make sense to you? Let me know what you think.
So What Now?
Ultimately, I think that these 5 big takeaways culminate to this…
I control the narrative of my life. The speed of it, what I think about, what I care about, how I feel about and how I react to. Some things just shouldn’t matter while others should and get ignored.
Sometimes, I think you can’t see the forest for the trees.
Have you ever witnessed a really beautiful drone shot? You know the ones where the drone lifts off the ground, and then fairly quickly you see the entire lush landscape open up right before your very eyes?
A digital detox can feel a lot like that really beautiful drone shot. Things that seemed too busy and confusing before, now seem clear and easy to navigate.
All in all, the 3 day experiment was a pretty telling one for me.
I have decided to do one of these every single month just to reconnect with reality a little bit. It’s funny how we can disconnect without even realizing it.
My next digital detox will be on august 28th. Feel free to join me and share your experiences. 3 days really isn’t that long, and the benefits can be pretty profound.
Anyways, I hope you have gotten value out of this article and it has benefited you in some way, my name is Kam and I’ll see you in the next one!
First let me say I don’t talk about these inside Sleeper Money, this is additional value that I want to deliver to you right here right now.
The message I am trying to send is that pretty much no matter what you are interested in, there are opportunities out there for you to make money online…
Check these out:
All these hold amazing opportunity.
The thing is, sometimes you need to get out of your comfort zone to make something happen. Sometimes you need to shake things up.
That’s what Sleeper Money is all about. Shaking things up and giving you the tools and resources to succeed when doing so.
Join me inside Sleeper Money today and let’s make it happen!
Over 50 Affiliate Programs Hiding Under Your Nose…
That’s what Sleeper Money is all about.
It’s the newest edition to the Epic Conversions’ product family and it has a lot to do with “where” to look. Sometimes that is really valuable information too.
For example did you know that Ripley’s Believe It or Not had an affiliate program? Yup sure did. Pretty neat. Can be very lucrative if you know how to promote it.
Sleeper Money is not only going to show you over 50 different little known affiliate programs that pay great commissions (sometimes even in the thousands)…
…but it’s also going to provide Official Sleeper Money training that shows you how to maximize profits with those programs.
I’ll be promoting Sleeper MOney for the next 4 days at a reduced price to celebrate it’s launch.
Be sure to snag your copy of this extremely valuable resource while it’s at it’s sale price!
P.S. Tomorrow I’ll be talking about bonuses that I will be adding over the course of the next 4 days. See you on the inside!
Turning off the Rothkos…
Sometimes information products feel like a faded, worn out Rothko to me…
Do you know about the Harvard Rothkos?
Every afternoon at four o’clock, people gather on the third floor of the Harvard Art Museums to watch them “turn off the Rothkos.”
You see, in 1964 Harvard commissioned famous painter, Mark Rothko, to paint something for them. It ended up being 5 separate canvases of work. Abstract Expressionism in all its glory.
Through the years of hanging on the walls opposite an amazing view of Boston, with curtains on the windows that were hardly ever closed, and being decorations for dinner guests in a working dining hall…
…these paintings grew faded and deteriorated, ripped and torn. This was, of course, a tragedy for a Rothko, being as his work was all about the color.
So they ended up in storage for a while. People assumed they were pretty much “dead.”
Eventually though, Harvard borrowed a solution known as “compensating illumination.”
Basically, they took five digital projectors that had been programmed to light the canvases so that the original colors reappeared.
At four o’clock every day, the projectors are turned off one by one, and the colors revert to muddy blacks and grays.
People gather to watch.
It’s interesting to me, and I wonder why…
They don’t gather to watch them turn the projectors’ on.
They don’t gather throughout the day to watch them in their “compensated illuminated” glory…
…no, they gather in the evening to watch them shut them down.
If I were to guess why, I would say it is because we as a society are still drawn to the truth.
It might not be as beautiful or as shiny, but it is real. We want to see things as they really are.
Now the glaring flipside of that is that as a society we are so fascinated with technology that sometimes it feels like things get lost. Ideas, disciplines, even entire techniques lost to the age of technology.
It has been proven that we are losing our very memories to it.
Scary. All in the name of convenience and ease.
So to swing this back around to marketing and what I had on my mind today though…
I feel like the realm of digital marketing is at a time when software rules the day. And right behind software comes DFY and PLR packages.
People don’t want to learn anymore…they want results.
Fast, cheap, and easy results.
I recently did a study of the platform I frequently launch information products from, WarriorPlus.
I found that 60% of their Deal Of The Day Awards over the last 3 months have been awarded to products that were software or had a large software component to them.
That’s a sign of the times in my opinion. The Deal of the Day Award is a reaction to the market. And although that is just a small microevent in the world of digital marketing, I feel it probably reflects the whole.
So if that is true…
…then where does that leave the solo “infopreneur?”
Where does it leave the guy (or girl) who makes a living off of education…
…when nobody wants to learn anymore?
Lou Holtz once said, “Show me someone who has done something worthwhile, and I’ll show you someone who has overcome adversity.”
I believe in that, and I feel strongly the “infopreneurs” that will survive in this climate will do so because they will find a way to adapt to the adversity of a market that doesn’t really want to learn anymore.
But the whole thing leaves me wondering…
…are Infopreneurs today creating works kind of like those Harvard Rothkos, lighting them with “compensating illumination,” in an effort to appeal to the market? Or…
…are the Infoprenuers today…the Harvard Rothkos themselves, with the market gathering at 4pm waiting for the lights to be turned off?
More ramblings from a solopreneur, still fighting the good fight in a world of robots and self driving autoresponders…
…but none of that really matters.
I didn’t write this because I wanted to know what I thought…I wrote it because I want to know what you think.
Is the era of the “infopreneur” almost over?
Do people really not want to learn anymore?
Will we all lose our ability to remember anything and instead delegate the task to a creepy cylindrical computer spy in our living room named Alexa?
Questions, questions, everywhere…and not an answer in sight.
Let me know what you think!
Want to know how to get people to remember your content way better and far longer than everyone else’s?
Better read this…(and don’t give me that tl:dr crap. Buckle up buttercup…it’s going to get weird.)
If you are a would-be-marketer, you should probably go watch the old television show LOST in its entirety, immediately, and take some notes…
First, I need to point out that this all comes back to a guy named Jack Shepherd (more on that in a minute.)
But in the effort of not dragging this out…
…let me start here.
Marketing legend, Frank Kern, once said that the most important money making skill that you can learn is bonding with your potential customers. Essentially, he was saying that building rapport with my audience is extremely important for a sustainable business.
So how do you do that?
In a world where every other marketer has an opinion, regularly dishes out amazing content, and people generally have the attention spans of bees (that’s about 2.5 seconds,) it can be challenging. No doubt about that.
And that brings us back to, what I consider to be the greatest show of fiction ever created.
Lost was a television series that originally aired on ABC back in 2004, ran for over six seasons, and ended with 121 mind bending episodes. The show contains both supernatural and science fiction elements, and follows the survivors of a plane that crashes on a mysterious tropical island somewhere in the South Pacific Ocean.
LOST does a lot right as a television show and as a story. But I don’t want to talk about all that today…
…I want to speak about the best thing this show does. The real thing you need to know.
The thing that kept people coming back week after week, the thing that had everyone talking around the water cooler at work, the thing that got the show nominated for over 256 awards.
What is that thing? The fine art of open loops.
That is to say, “a rhetorical device to instill curiosity by creating anticipation for what will come next. The device is sometimes also called a tension loop for the tension and anticipation it creates.”
Example time. Let’s say you’re standing around in a park waiting on your dog to take a leak and directly in front of you a portal opens up… out of it steps…wait for it…
That’s right. It’s your future self.
So this future version of you tells you that he has come from the future to give you this cheap black casio watch. He can’t tell you what it’s for exactly, but only that it will be important eventually. Then he steps back into the portal and with a flash he is gone.
That is an open loop.
There are more things happening in your story.
Your dog pees, you go home, talk with the wife, watch tv, try to forget that you possibly just had a weird hallucination in the park, other things happen…
…but in the back of your mind, there is still that thing with the black casio watch.
Eventually the story would close that loop and the truth about the watch would be revealed. It would be amazing, I assure you…
Until that happens it will be nagging at everyone who is following the story. A perplexing little mystery that we can’t figure out.
Here’s the thing; Our minds are hardwired to want information. We seek it out. So when you present an open loop, that makes your content more memorable. Why?
The Zeigarnik Effect.
In psychology, the Zeigarnik effect states that people remember uncompleted or interrupted tasks better than completed tasks.
But that’s not all.
On top of the Zeigarnik Effect, as humans we desire something called “Cognitive closure.” That is an individual’s’ desire for a firm answer to a question and an aversion toward ambiguity,” a drive for certainty in the face of a less than certain world.
When faced with heightened ambiguity and a lack of clear-cut answers, we need to know—and as quickly as possible.
An open loop plays on both of those human qualities. It produces a Zeigarnik effect as well as a need for cognitive closure.
Lost, as a show, stacked up open loops. Open loop upon open loop, and with each one it closed it opened 3 more.
Sometimes it was so frustrating and perplexing, but they always revealed just enough to keep you guessing at what was really going on with that damn Island. As a result the show became very memorable, love it or hate it.
So why does this matter for you and building rapport with your target market?
The fact is, if you can master putting open loops in your content, you will inherently make your content more memorable. And in a world full of great to average content being puked on to the market daily…
…more memorable matters.
I want to point out here that open loops are not cliffhangers. Cliffhangers are like the ugly younger sister of the open loop. Much more obvious and clumsy.
With an open loop what you want to do is present something in your content that will tie into the content in a big way, but it is uncertain how.
Now about Jack Shepherd.
He was the main protagonist in Lost. He was the hero. In fact, you could argue that the whole damn thing was a hero’s journey centered around Jack.
As marketers, it’s important for us to remember that the hero of our story is always the customer.
Everything we do, every story we tell, is truly about them, not us. No matter how much it might sound like it’s about us…in truth, it’s always about them. That’s the true magic of marketing. It always comes back to the customer.
So even though I can teach you how to play around with the human psyche and be way more memorable in people’s minds because of it…just remember, at the end of the day…
…Jack needs to be the hero. We are here to help Jack win.
Do that, and you will see your business grow.
Betray Jack and you will probably spend a lot of time at the bottom wondering why everyone else is doing better than you.
Anyways, I hope you found this article helpful and got some value out of it. I’ll see you in the next one!