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3 Reasons You Suck at CPA Marketing and How You Can Fix Them!

You suck!  Yes, I said it.  And if you are reading this article…

 

…it means you are not getting the results you want out of your CPA campaigns.  But, you know what?  The good news is, it doesn’t have to be that way.  

 

Don’t get me wrong.  There is no silver bullet, no secret potion, no secret trick that no one else knows about the will take you from losing money in CPA to making $100’s or $1000’s of dollars a day.  In truth, probably the single greatest obstacle people face in success in CPA is the idea that there is such a thing as push button riches, where little to no work is required.  However, if you will do the work, and follow some simple rules, you can dramatically increase your odds of success.  

 

So if there is a set of simple rules that can help someone create campaigns that make money, why isn’t everyone doing it?   That’s a great question.  One which can be explained as we go.  

 

Please note, paid traffic and organic traffic campaigns are conducted and scaled differently, and the focus of this article is paid traffic campaigns.

 

So the 3 reasons you suck at CPA marketing are:

  • You are direct linking your campaigns, rather than using a bridge page between your traffic source and the offer (although there is a caveat to this)
  • You’re not using (or using correctly) a tracking platform
  • You’re not properly structuring your ads and campaigns  

 

1. Direct Linking/ No Bridge Page Between the Traffic Source and the Offer

Although there is a place for direct linking in CPA marketing, it should be limited in scope for several reasons.  



First, if you are direct linking most types of offers, you will restrict yourself from the most abundant and highest quality traffic sources.  Google Adwords and Facebook are the two largest traffic platforms on the planet and they have a lot of high quality traffic to offer.  However, in almost every case they will not approve direct link campaigns to CPA offers.  Continue reading