Yeah, I said it. Nobody cares what you have to say on social media and they probably never will. That is bad news for you too if you are planning on branding yourself, being the talk of the town, and driving tons of traffic to your website…bad news indeed.
Why is it that you can write an AMAZING blog post and then share it to your facebook page only to find that it drops fairly rapidly into obscurity, for the most part, being ignored.
Well, I’m going to tell you why.
Will it fix your problem?
The numbers tell me that it won’t. The numbers tell me that you’re going to consume my article and go right on being hopeless.
I’d like to think not though. I’d like to think that everyone has a fighting chance. So let’s do it…
There are a lot of people out there just like you, who are trying to make money online. They are taking advice from the same experts, watching the same videos, reading the same blogs, and listening to the same podcasts.
But if you try to be just like them…you will fail. Your message will be a copy of a copy of a copy. The funny thing about copies is that they tend to lose something. Something get’s diluted. Something gets lost in the translation.
Why don’t you try doing the one thing you’re already an expert at?
Stop worrying about the optimal length for a facebook post and start speaking from your heart.
People are not impacted by how closely you can regurgitate something you read on DigitalMarketer.com. They are much more impacted by the story of how you blew 500 dollars on facebook ads thinking you were going to be rich from affiliate marketing, only to figure out that you really messed up and lost all your money. They care…
…If you have the lesson in all of it. They care.
No matter what I am writing or saying on a video, there is always a point to it. It’s the thing that I am trying to accomplish with the content. It almost always involves getting my audience to do something, whether that be take action on something that can help them OR just plain taking a shot on something that is proven. Maybe the pitch is to just get them to schedule their day a little more to better productivity.
There is always a pitch.
If you grey up the pitch…if you confuse it or dilute it or get wishy washy with it…you lose them. You’re content becomes instantly less effective.
I’m not saying you cannot be implicit because you can. What I’m saying is that when you write or record something you want to know what the goal is beforehand and you want to move the content toward that goal the entire time.
So when you start to come to the end…you hit them with the BOTTOM LINE!
3.You don’t ask “so what?”
It’s something I’ve been guilty of many times. I get a wild hair and I just want to write or I got something to rant about and I just want to hit record and talk! It feels good too man. Then when I get finished I think I just recorded the best video known to man or I just wrote the best article on the internet.
The next day I read it…and I think…so what?
What value did I just provide to anybody with that? Did I help anybody? Was I just abusing the small microphone that my audience has given me?
SO I would say to you it is a blessing to have people who care about what you have to say. If you’re not asking “so what?” then you are surely serving no one but yourself.
You know who ends up listening to people who just want to serve themselves?
Yeah you know…
4.You care too much what people think
It’s confusing isn’t it? On the one hand you need to pay attention to what your audience needs and wants. However, on the other hand you need to listen to no one but yourself when it comes to how you deliver that message.
I’m talking about style.
I’m talking about the thing that makes some people relate to you and others call you words like “deplorable” and criticize your grammar.
This is a key ingredient when it comes to people actually noticing what you say and what you do.
You cannot get there by caring what other people think about you.
If I know that the people I want to help need to know how to build a list and they want to know how to email market…then it’s up to me to figure out how to teach them that.
If I want it to stick, then I have to find a way to be impactful. The best way for me to do that is to dig deep into MY pains, MY dreams, MY failures, and pull it out and teach with it.
You can’t worry about what someone else thinks to REALLY do that. And that is how you move people.
5. You don’t show enough love to your influencers and friends
I started into the IM space wanting to not just worry about people who could help me get a come up. I wanted to shout out to people who were steps and steps behind me. I wanted to interview people who failed at what they were trying to achieve.
I wanted to show love to people who actually helped me, whether that was Frank Kern or it was somebody you have never heard of that was just freaking awesome to me.
This rule has served me very well.
Many times I see people only talking to people who they think can help them. They only write about people who they deem to be very popular or buzzworthy.
If you want to build a strong audience, call them out when they have victories. Pay attention to them and help them come up. If your people start a blog or do a video, share it man. Help them. That’s your job.
When somebody influences you, tell people. I have sang the praises of Frank Kern and Derek Halpern many times. Both of them have rejected my attempts to get them to promote for my product launches. Was I aiming too high to even try?
Na man. I always reach out to people who inspire me…
I always tell other people about them too. Bottom line though, you elevate yourself by raising up others.
6.You don’t listen
The people in your space are talking. They are talking about their problems, their failures, their dreams and ambitions. Their even sharing answers with each other.
Chances are you are not really listing to them until you need something. The when you need something you hit them with one of these humdingers:
“What are your top three problems when it comes to [blank]???”
I laugh when I say it, I laugh when I hear it. Come on man. Nothing screams I only care about ME like the “what are your top 3 problems” question.
Just be there man. Be there for the victories and be there for the failures. Help if you can. Just being there and being a part of the scene will really help you to figure out what the problems are.
People have a lot of problems. They have tech problems, and fundamental problems, and then on top of that they have money problems, and a bunch of other problems that are affecting them that have nothing to do with internet marketing.
Just acknowledging that we are all people and not perfect is huge. Aaron Levie said, “You’ll learn more I a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
7. You don’t stop focusing on your wallet
Man this is easy to do, especially when you are low on money. The fact is though, I never made dime online until I stopped worrying about my bank account and started thinking about the people I was trying to help.
It takes practice. Consider that you are writing an article and your goal is to pitch an affiliate offer. Now obviously you have an interest in making money on that offer.
However, these are people you are dealing with…they aren’t sheep. If you try to treat them like sheep, or fish, or whatever else you can think of that basically equals a trick or a trap…you’re going to lose man. You’re going to lose a lot.
So stop focusing on how much money you can make off of these people and start thinking about how the product can help them. Connect the dots for them. Walk them through the scenario of how this thing can help them and give them examples of people who have made it work.
Teach them something for free.
Nobody is stupid and everybody understands that you want to get paid. It takes a smart and generous person to make it about more than that.
It’s up to you to be bigger than your wallet.
It’s an art form, but if you don’t master it, you’re going to lose more times than not.
8.You ignore core influence
Frank Kern did a famous talk at a seminar that you can find on youtube pretty easily called “Core Influence.”
Basically, it’s about the idea that you need to be as close to the true you as possible and in doing so you will attract the other people in your space that are similar to you. That’s not going to be everybody. Some people will just inherently not like you and they won’t see marketing OR life for that matter like you, and that’s perfectly ok.
The fact is you don’t want those people as customers.
If you are speaking from this place of core influence, I have found that you will not only attract people that are like you though. You will also attract others because you are speaking truthfully and being yourself.
They will sense your sincere nature and that in itself attracts them to you.
There is an underlying confidence in just being yourself. It gives off a certain confidence that people are drawn to.
Understanding core influence will help you attract more of the right people to your posts, your list, and your products.
Ignoring it will mostly raise your refund rate and lower your units pushed.
9.You’re not the hero
This article you are reading has ONE hero. That’s me.
No matter what you are doing, when you publish a piece of content you are the hero. I don’t care whether you are talking about something somebody else did or not, YOU ARE THE HERO of that article or video.
Well look, when I was a kid my uncle used to tell me tons of stories about when he was in the Navy. He would tell me stories of his adventures and stories of other peoples adventures. He would tell me funny stories and crazy stories. Some of them I could hardly believe.
All of these stories had a common denominator though…my uncle. Even though I didn’t realize it at the time. My uncle was the true hero, no matter what his story was about.
The story teller is the true hero.
So most people when they are trying to write an article about SEO, or list building, or whatever else they are writing about, many times they forget to write or speak with the confidence of the only one in the room who knows the story.
You need to write it or speak it like nobody in the room is going to get it unless you give it to them. You’re the only one who can do the job. It’s your mission. You’re the hero.
You’re probably not doing that and it will keep people from giving a crap about what you have to say.
10. You smell desperate
Facebook goes out of their way to regulate what people see on their timelines. When you put links and embed youtube videos, those things take lesser precedence than pure content that does not aim to pull people away from facebook.
There are ways around it but let’s think about the “why” for a minute.
Facebook is not the only one who feels this way.
People inherently don’t like to be pulled or pushed places.
You’re a marketer. It’s not your job to pull them or to push them.
It’s your job to make things SO cool, so curious, so interesting…that they just want to go check it out.
And then when they get there…it’s your job to make sure they are not disappointed.
When you start pushing and pulling…you start smelling desperate. When you start smelling desperate, people stop caring about what you have to say.
SO there they are. The 10 reasons why nobody cares what you have to say on social media.
Have I missed any? What do you think? Let me know in the comment section.
Maybe you read this article and it had impact on you. Maybe I did my job and motivated you. Maybe it was the spark that ignited your flame. I truly believe that most of you are just one small inspiration away from greatness, after all…
…but the odds say that you skim this article and move on to the next thing, lost in a sort of internet purgatory, trying desperately to find answers that continuously elude your grasp.
That’s what the odds say anyway. Personally, I don’t hold much stock in numbers.
What about you? Let me know in the comment section. If you liked this article, please share it with somebody and let them know about us.
I’m Kam, some people call me ZeroFatz, and that’s all I got for now!
Kam Jennings (aka ZeroFatz)
is a full time mid-level internet marketer who makes 5 figures a year selling information products online. He is not rich and does not drive a BMW…However he does support a family of four with what he earns online.
He specializes in Youtube, inbound marketing, product creation, membership sites and affiliate marketing.