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10 reasons why nobody cares what you have to say on social media

10 Reasons Why NOBODY Cares What You Have to Say on SOCIAL MEDIA!

Introduction

Yeah, I said it.  Nobody cares what you have to say on social media and they probably never will.  That is bad news for you too if you are planning on branding yourself, being the talk of the town, and driving tons of traffic to your website…bad news indeed.

 

Why though?

 

Why is it that you can write an AMAZING blog post and then share it to your facebook page only to find that it drops fairly rapidly into obscurity, for the most part, being ignored.

 

Well, I’m going to tell you why.

 

Will it fix your problem?

 

The numbers tell me that it won’t.  The numbers tell me that you’re going to consume my article and go right on being hopeless.

 

I’d like to think not though.  I’d like to think that everyone has a fighting chance.  So let’s do it…

 

 

what you will learn

What you will learn...

  • How to write content that people care about
  • How to get people’s attention in a saturated niche
  • How to focus on the right people and ignore the ones that don’t matter
  • How to convert strangers into subscribers
  • And a whole bunch of other metaphysical stuff that I’m not even going to summarize for you!

 

 

cookie cutter

 

1.You're cookie cutter

There are a lot of people out there just like you, who are trying to make money online.  They are taking advice from the same experts, watching the same videos, reading the same blogs, and listening to the same podcasts.

 

Most of us like Gary Vaynerchuk, Patt Flynn, and Tai Lopez.

 

But if you try to be just like them…you will fail.  Your message will be a copy of a copy of a copy.  The funny thing about copies is that they tend to lose something.  Something get’s diluted.  Something gets lost in the translation.

 

Why don’t you try doing the one thing you’re already an expert at?

 

Be yourself.

 

Stop worrying about the optimal length for a facebook post and start speaking from your heart.

 

People are not impacted by how closely you can regurgitate something you read on DigitalMarketer.com.  They are much more impacted by the story of how you blew 500 dollars on facebook ads thinking you were going to be rich from affiliate marketing, only to figure out that you really messed up and lost all your money.  They care…

…If you have the lesson in all of it.  They care.

 

 

indecisive

2.Your indecisive with your pitch

No matter what I am writing or saying on a video, there is always a point to it.  It’s the thing that I am trying to accomplish with the content.  It almost always involves getting my audience to do something, whether that be take action on something that can help them OR just plain taking a shot on something that is proven.  Maybe the pitch is to just get them to schedule their day a little more to better productivity.

 

There is always a pitch.

 

If you grey up the pitch…if you confuse it or dilute it or get wishy washy with it…you lose them.  You’re content becomes instantly less effective.

 

I’m not saying you cannot be implicit because you can.  What I’m saying is that when you write or record something you want to know what the goal is beforehand and you want to move the content toward that goal the entire time.

 

So when you start to come to the end…you hit them with the BOTTOM LINE!

 

 

you don't ask "so what"

3.You don’t ask “so what?”

It’s something I’ve been guilty of many times.  I get a wild hair and I just want to write or I got something to rant about and I just want to hit record and talk!  It feels good too man.  Then when I get finished I think I just recorded the best video known to man or I just wrote the best article on the internet.

 

The next day I read it…and I think…so what?

 

What value did I just provide to anybody with that?  Did I help anybody?  Was I just abusing the small microphone that my audience has given me?

 

SO I would say to you it is a blessing to have people who care about what you have to say.  If you’re not asking “so what?” then you are surely serving no one but yourself.

 

You know who ends up listening to people who just want to serve themselves?

 

Yeah you know…

 

Nobody.

 

 

care too much what others think

4.You care too much what people think

It’s confusing isn’t it?  On the one hand you need to pay attention to what your audience needs and wants.  However, on the other hand you need to listen to no one but yourself when it comes to how you deliver that message.

 

I’m talking about style.

 

I’m talking about the thing that makes some people relate to you and others call you words like “deplorable” and criticize your grammar.

 

This is a key ingredient when it comes to people actually noticing what you say and what you do.

 

You cannot get there by caring what other people think about you.

 

If I know that the people I want to help need to know how to build a list and they want to know how to email market…then it’s up to me to figure out how to teach them that.

 

If I want it to stick, then I have to find a way to be impactful.  The best way for me to do that is to dig deep into MY pains, MY dreams, MY failures, and pull it out and teach with it.

You can’t worry about what someone else thinks to REALLY do that.  And that is how you move people.

 

 

show love to friends and influencers

 

5. You don’t show enough love to your influencers and friends

I started into the IM space wanting to not just worry about people who could help me get a come up.  I wanted to shout out to people who were steps and steps behind me.  I wanted to interview people who failed at what they were trying to achieve.

 

I wanted to show love to people who actually helped me, whether that was Frank Kern or it was somebody you have never heard of that was just freaking awesome to me.

 

This rule has served me very well.

 

Many times I see people only talking to people who they think can help them.  They only write about people who they deem to be very popular or buzzworthy.

 

If you want to build a strong audience, call them out when they have victories.  Pay attention to them and help them come up.  If your people start a blog or do a video, share it man.  Help them.  That’s your job.

 

When somebody influences you, tell people.  I have sang the praises of Frank Kern and Derek Halpern many times.  Both of them have rejected my attempts to get them to promote for my product launches.  Was I aiming too high to even try?

 

Na man.  I always reach out to people who inspire me…

I always tell other people about them too.  Bottom line though, you elevate yourself by raising up others.

 

 

don't listen

6.You don’t listen

The people in your space are talking.  They are talking about their problems, their failures, their dreams and ambitions.  Their even sharing answers with each other.

Chances are you are not really listing to them until you need something. The when you need something you hit them with one of these humdingers:

 

“What are your top three problems when it comes to [blank]???”

 

I laugh when I say it, I laugh when I hear it.  Come on man.  Nothing screams I only care about ME like the “what are your top 3 problems” question.

 

Just be there man.  Be there for the victories and be there for the failures.  Help if you can.  Just being there and being a part of the scene will really help you to figure out what the problems are.

 

People have a lot of problems.  They have tech problems, and fundamental problems, and then on top of that they have money problems, and a bunch of other problems that are affecting them that have nothing to do with internet marketing.

 

Just acknowledging that we are all people and not perfect is huge.  Aaron Levie said, “You’ll learn more I a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.

 

 

focused on wallet

7. You don’t stop focusing on your wallet

Man this is easy to do, especially when you are low on money.  The fact is though, I never made dime online until I stopped worrying about my bank account and started thinking about the people I was trying to help.

 

It takes practice.  Consider that you are writing an article and your goal is to pitch an affiliate offer.  Now obviously you have an interest in making money on that offer.

 

However, these are people you are dealing with…they aren’t sheep.  If you try to treat them like sheep, or fish, or whatever else you can think of that basically equals a trick or a trap…you’re going to lose man.  You’re going to lose a lot.

 

So stop focusing on how much money you can make off of these people and start thinking about how the product can help them.  Connect the dots for them.  Walk them through the scenario of how this thing can help them and give them examples of people who have made it work.

 

Teach them something for free.

 

Nobody is stupid and everybody understands that you want to get paid.  It takes a smart and generous person to make it about more than that.

 

It’s up to you to be bigger than your wallet.

 

It’s an art form, but if you don’t master it, you’re going to lose more times than not.

 

 

 

ignoring core influence

8.You ignore core influence

Frank Kern did a famous talk at a seminar that you can find on youtube pretty easily called “Core Influence.”

 

Basically, it’s about the idea that you need to be as close to the true you as possible and in doing so you will attract the other people in your space that are similar to you.  That’s not going to be everybody.  Some people will just inherently not like you and they won’t see marketing OR life for that matter like you, and that’s perfectly ok.

 

The fact is you don’t want those people as customers.

 

If you are speaking from this place of core influence, I have found that you will  not only attract people that are like you though.  You will also attract others because you are speaking truthfully and being yourself.

 

They will sense your sincere nature and that in itself attracts them to you.

There is an underlying confidence in just being yourself.  It gives off a certain confidence that people are drawn to.

 

Understanding core influence will help you attract more of the right people to your posts, your list, and your products.

 

Ignoring it will mostly raise your refund rate and lower your units pushed.

 

 

hero

9.You’re not the hero

This article you are reading has ONE hero.  That’s me.

 

No matter what you are doing, when you publish a piece of content you are the hero.  I don’t care whether you are talking about something somebody else did or not, YOU ARE THE HERO of that article or video.

 

Why?

 

Well look, when I was a kid my uncle used to tell me tons of stories about when he was in the Navy.  He would tell me stories of his adventures and stories of other peoples adventures.  He would tell me funny stories and crazy stories.  Some of them I could hardly believe.

 

All of these stories had a common denominator though…my uncle.  Even though I didn’t realize it at the time.  My uncle was the true hero, no matter what his story was about.

 

The story teller is the true hero.

 

So most people when they are trying to write an article about SEO, or list building, or whatever else they are writing about, many times they forget to write or speak with the confidence of the only one in the room who knows the story.

You need to write it or speak it like nobody in the room is going to get it unless you give it to them.  You’re the only one who can do the job.  It’s your mission.  You’re the hero.

 

Always.

 

You’re probably not doing that and it will keep people from giving a crap about what you have to say.

 

 

WHAT IS THAT SMELL

10. You smell desperate

Facebook goes out of their way to regulate what people see on their timelines.  When you put links and embed youtube videos, those things take lesser precedence than pure content that does not aim to pull people away from facebook.

 

There are ways around it but let’s think about the “why” for a minute.

 

Facebook is not the only one who feels this way.

 

People inherently don’t like to be pulled or pushed places.

 

You’re a marketer.  It’s not your job to pull them or to push them.

 

It’s your job to make things SO cool, so curious, so interesting…that they just want to go check it out.

 

And then when they get there…it’s your job to make sure they are not disappointed.

 

When you start pushing and pulling…you start smelling desperate.  When you start smelling desperate, people stop caring about what you have to say.

 

 

in summary

In Summary

SO there they are.  The 10 reasons why nobody cares what you have to say on social media.

  1. Your cookie cutter
  2. Your indecisive with your pitch
  3. You don’t ask “so what?”
  4. You care too much what people think
  5. You don’t show enough love to your influencers and friends
  6. You don’t listen
  7. You don’t stop focusing on your wallet.
  8. You ignore core influence
  9. You’re not the hero
  10. You smell desperate

 

Have I missed any?  What do you think?  Let me know in the comment section.

 

 

conclusion

Conclusion

Maybe you read this article and it had impact on you.  Maybe I did my job and motivated you.  Maybe it was the spark that ignited your flame.  I truly believe that most of you are just one small inspiration away from greatness, after all…

 

…but the odds say that you skim this article and move on to the next thing,  lost in a sort of internet purgatory, trying desperately to find answers that continuously elude your grasp.

 

That’s what the odds say anyway.  Personally, I don’t hold much stock in numbers.

 

What about you?  Let me know in the comment section.  If you liked this article, please share it with somebody and let them know about us.

 

 

I’m Kam, some people call me ZeroFatz, and that’s all I got for now!

 

Kam

About the Author zerofatz

Kam Jennings (aka ZeroFatz) is a full time mid-level internet marketer who makes 5 figures a year selling information products online. He is not rich and does not drive a BMW…However he does support a family of four with what he earns online. He specializes in Youtube, inbound marketing, product creation, membership sites and affiliate marketing.

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Leave a Comment:

17 comments
Alan says March 22, 2016

Always taking me closer to understanding what I have to do Kam .aeesome post. Inspiring and teaching. Thanks man 🙂

Reply
    zerofatz says March 22, 2016

    hey thanks for stopping by Alan! Appreciate you brother!

    Reply
Darell Provost says March 22, 2016

Good one Kam. My Facebook Group now has over 100 members.
Thanks again.

Reply
    zerofatz says March 22, 2016

    ALRIGHT Darell! Awesome job man!

    Reply
Casey says March 22, 2016

Hey Kam, two things always stand out to me, in almost everything you do
1. You make other people the focus. When you interviewed me, it was all about me, and I noticed it. You really practice what you preach in your courses and blog post.
2. By extension, you always get me thinking about how I can take the focus off me, in the material I put out.

Valuable lessons for success embedded in the material. I appreciate you down to earth nature, and the insights you’ve gained from your own study. It really shows.

I know I am guilty of several of the “offenses” in your article. Reminds me of the areas where I need improvement if I want to have any real, lasting, measure of success online.

Casey
aka The Nomadic Marketer

Reply
    zerofatz says March 22, 2016

    Hey thanks for checking it out Casey! The sad truth is I got this list by messing every one of these things up at one point or another so I feel your pain man. I love your youtube channel and your content man. You definitely have a lot to offer people. I’m honored to call you friend.

    Reply
Nick says March 22, 2016

Well said Kam. And needed this reminder. It is not easy staying honest with yourself. This list would be a great poster for my office!

Reply
    zerofatz says March 22, 2016

    Hey thanks for checking it out Nick. Hope it helps man. I know I have a list like this on my wall.

    Reply
Jan says March 22, 2016

Excellent article, Kam! Thanks for the insights and the inspiration. I’m sharing this further to, hopefully, inspire some others!

Reply
    zerofatz says March 22, 2016

    awesome! Thanks Jan! Appreciate you!

    Reply
Heather Gomez says March 26, 2016

Hi Kam, I’ve been a subscriber to your YouTube channel for about 6-7 months now. I look forward to surfing your videos for your tips and tricks. I have a blog of my own as well. Over the past 15 years I’ve held multiple jobs in different fields, but the one field that has remained consistent has been food and beverage. I consider myself to be an expert in the industry. I wanted to help struggling new servers/waiters with training on food service. I don’t have ads, no auto responders in place and there are no affiliate marketing links on my blog. I started my blog last year at the end of January. I am working on a book that I plan to sell on Amazon Kindle, but my thought was to turn my idea into video training tutorials, but my holdback is: do people really care enough to purchase training for food and beverage? Should I change direction and focus on being prepared for management/promotion within the field? Thanks Kam. I look forward to hearing from you.

Reply
Keith Everett says October 27, 2016

Very true Kam, I see a lot of people, marketers in particular, on the Internet just using up space and offering very little in value. We all need to dig deep down and bring our best to the table. Great post BTW.. thanks for sharing..

Reply
    zerofatz says October 27, 2016

    hey thanks for checking it out Keith! Appreciate you stopping by man!

    Reply
Jenelle Livet says October 27, 2016

Kam this is great stuff as always. You really know how to get a girl thinking. I am sure I am guilty of most of that list and you are right we do spend too much time trying to be like everybody else and not our true self. We are the only ones who can change our lives and we are the ones who can also help others. Being true to one self is vital.
Thanks for a great post

Reply
Steven Lucas says October 27, 2016

Hi Kam,
Spot on as always. You have to run that delicate line between caring enough about your readers and telling them what they need to hear and not necessarily what they think they want to know.

You always manage that with such style.

Thank you.

Steven

Reply
    zerofatz says October 27, 2016

    hey thanks for checking it out Steven! Appreciate you man!

    Reply
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